Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am an experienced Digital Marketing, Performance Marketing, and SEO Specialist with 5 years of expertise in optimizing online presence and managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I've worked with multiple UAE-based companies in real estate and e-commerce, helping both B2B and B2C businesses improve their search engine rankings and overall online visibility. I specialize in delivering measurable results and driving organic growth through data-driven SEO strategies. I am passionate about expanding my knowledge and skills continuously to stay ahead in the fast-evolving digital marketing landscape.…I am an experienced Digital Marketing, Performance Marketing, and SEO Specialist with 5 years of expertise in optimizing online presence and managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I've worked with multiple UAE-based companies in real estate and e-commerce, helping both B2B and B2C businesses improve their search engine rankings and overall online visibility. I specialize in delivering measurable results and driving organic growth through data-driven SEO strategies. I am passionate about expanding my knowledge and skills continuously to stay ahead in the fast-evolving digital marketing landscape.

TOOBA SHAKIR

Digital Marketer, SEO Expert, Performance Marketer, +3





I am an experienced Digital Marketing, Performance Marketing, and SEO Specialist with 5 years of expertise in optimizing online presence and managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I've worked with multiple UAE-based companies in real estate and e-commerce, helping both B2B and B2C businesses improve their search engine rankings and overall online visibility. I specialize in delivering measurable results and driving organic growth through data-driven SEO strategies. I am passionate about expanding my knowledge and skills continuously to stay ahead in the fast-evolving digital marketing landscape.…I am an experienced Digital Marketing, Performance Marketing, and SEO Specialist with 5 years of expertise in optimizing online presence and managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I've worked with multiple UAE-based companies in real estate and e-commerce, helping both B2B and B2C businesses improve their search engine rankings and overall online visibility. I specialize in delivering measurable results and driving organic growth through data-driven SEO strategies. I am passionate about expanding my knowledge and skills continuously to stay ahead in the fast-evolving digital marketing landscape.

Available to hire

I am an experienced Digital Marketing, Performance Marketing, and SEO Specialist with 5 years of expertise in optimizing online presence and managing campaigns across Google Ads, Meta Ads, and LinkedIn Ads. I’ve worked with multiple UAE-based companies in real estate and e-commerce, helping both B2B and B2C businesses improve their search engine rankings and overall online visibility.

I specialize in delivering measurable results and driving organic growth through data-driven SEO strategies. I am passionate about expanding my knowledge and skills continuously to stay ahead in the fast-evolving digital marketing landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Arabic

Beginner

Work Experience

Digital Marketer at Digitizer

February 1, 2025 - Present

Worked on multiple UAE brand projects such as LULU Hypermarket, Giordano, Ahmed al Magrabi, and Faridah. Responsibilities included on-page and off-page SEO optimization, content management, keyword ranking, strategy development, ads management including optimization, managing, and reporting. Managed Google Search Console, Google Analytics GA4, Tag Manager, pixel attachment, and handled custom base websites on platforms like Shopify, WordPress (Blogger, Wix, Square Space).

Digital Marketer at Digitizer

February 1, 2025 - Present

Worked on multiple UAE brand projects including LULU Hypermarket, Giordano, Ahmed al Magrabi, and Faridah. Responsibilities included on-page and off-page optimization, content management, keyword ranking, strategy development, ads management with optimization, managing Google Search Console, Google Analytics GA4, Tag Manager, Pixel Attachment, and managing custom base websites on Shopify, WordPress (Blogger, Wix, Square Space).

SEO Executive and ADS Campaign Controller at Blue Arc

January 31, 2025 - August 1, 2025

Increased organic traffic via keyword ranking using search intent optimization. Improved meta titles/descriptions and implemented rich snippets. Resolved technical SEO issues to improve site health and indexing. Enhanced keyword mapping to service pages, increasing rankings for key search terms. Built backlinks raising Domain Authority from 3 to 28 while reducing spam score. Improved Google My Business rankings and increased conversions through internal linking, user journey optimization, and heatmap analysis. Managed budget distribution and optimization of Google and Meta ads.

SEO EXECUTIVE and ADS CAMPAIGN CONTROLLER at Blue Arc

January 31, 2025 - August 1, 2025

Increased organic traffic via keyword ranking with search intent, optimized meta titles/descriptions and implemented rich snippets, resolved technical SEO issues improving site health and indexing. Mapped keywords to service pages resulting in higher rankings, built backlinks raising Domain Authority from 3 to 28, improved GMB rankings, increased conversions through internal linking and user journey optimization with heatmap analysis. Managed Google and Meta Ads including budget distribution, optimization, management, and reporting.

SEO and Performance Marketer at Digi Tec Ultra Agency

March 31, 2022 - August 1, 2025

Managed a 5-member SEO team achieving organic traffic growth and #1-3 rankings for 45+ competitive keywords. Resolved technical SEO issues related to site health and Core Web Vitals improvements. Trained students on SEO tools like Ahrefs, Semrush, Yoast, and Screaming Frog. handled content strategy by keyword optimization and managed projects across Pakistan, China, UK, UAE, Netherlands, Australia, and USA.

SEO and Performance Marketer at Digi Tec Ultra Agency

March 31, 2022 - August 1, 2025

Managed a 5-member SEO team to achieve organic traffic growth and top 3 rankings for 45+ competitive keywords. Resolved technical SEO issues enhancing Core Web Vitals and sitemap. Trained students on tools like Ahrefs, SEMrush, Yoast, Screaming Frog, and SERP analysis. Handled content strategy via keyword optimization for projects across Pakistan, China, UK, UAE, Netherlands, Australia, and USA.

SOCIAL MEDIA MANAGER at Corvit Systems

February 29, 2020 - August 1, 2025

Increased brand engagement by 150% on Instagram and Facebook through targeted campaigns and interactive content. Grew social media followers by 200% in 6 months via viral content and influencer collaborations. Enhanced post reach by 300% through optimized posting schedules and hashtag use. Achieved 25% conversion on Meta/Google ads through audience segmentation and A/B testing. Improved campaign ROI by 40% via metric analysis and budget reallocation.

Social Media Manager at Corvit Systems

February 28, 2020 - August 1, 2025

Increased brand engagement by 150% and social media followers by 200% across Instagram and Facebook via targeted campaigns and influencer collaborations. Enhanced post reach by 300% using optimized content strategies. Managed ad campaigns achieving a 25% conversion rate and improved ROI by 40% through budget reallocation and audience segmentation.