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Hi, I'm Bahareh Mardani, a data-driven Product and Marketing Analyst with hands-on experience in customer segmentation, CRM strategy, and campaign optimization. I enjoy using tools like Python, SQL, and Tableau to uncover insights that help drive product growth and improve customer retention. Having worked in both academic projects and startup environments, I bring a versatile approach to solving marketing challenges. Multilingual and passionate about data, I love collaborating across teams to implement strategies that truly engage customers. When I'm not analyzing data, I enjoy developing personalized marketing tactics and exploring innovative ways to enhance user experiences.…Hi, I'm Bahareh Mardani, a data-driven Product and Marketing Analyst with hands-on experience in customer segmentation, CRM strategy, and campaign optimization. I enjoy using tools like Python, SQL, and Tableau to uncover insights that help drive product growth and improve customer retention. Having worked in both academic projects and startup environments, I bring a versatile approach to solving marketing challenges. Multilingual and passionate about data, I love collaborating across teams to implement strategies that truly engage customers. When I'm not analyzing data, I enjoy developing personalized marketing tactics and exploring innovative ways to enhance user experiences.

Bahareh Mardani

Marketing Analyst, Product Marketer, Digital Marketer, +2

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Hi, I'm Bahareh Mardani, a data-driven Product and Marketing Analyst with hands-on experience in customer segmentation, CRM strategy, and campaign optimization. I enjoy using tools like Python, SQL, and Tableau to uncover insights that help drive product growth and improve customer retention. Having worked in both academic projects and startup environments, I bring a versatile approach to solving marketing challenges. Multilingual and passionate about data, I love collaborating across teams to implement strategies that truly engage customers. When I'm not analyzing data, I enjoy developing personalized marketing tactics and exploring innovative ways to enhance user experiences.…Hi, I'm Bahareh Mardani, a data-driven Product and Marketing Analyst with hands-on experience in customer segmentation, CRM strategy, and campaign optimization. I enjoy using tools like Python, SQL, and Tableau to uncover insights that help drive product growth and improve customer retention. Having worked in both academic projects and startup environments, I bring a versatile approach to solving marketing challenges. Multilingual and passionate about data, I love collaborating across teams to implement strategies that truly engage customers. When I'm not analyzing data, I enjoy developing personalized marketing tactics and exploring innovative ways to enhance user experiences.

Available to hire

Hi, I’m Bahareh Mardani, a data-driven Product and Marketing Analyst with hands-on experience in customer segmentation, CRM strategy, and campaign optimization. I enjoy using tools like Python, SQL, and Tableau to uncover insights that help drive product growth and improve customer retention. Having worked in both academic projects and startup environments, I bring a versatile approach to solving marketing challenges.

Multilingual and passionate about data, I love collaborating across teams to implement strategies that truly engage customers. When I’m not analyzing data, I enjoy developing personalized marketing tactics and exploring innovative ways to enhance user experiences.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Advanced

Persian

Fluent

Work Experience

Marketing Data Analyst (Academic Project) at Politecnico di Milano

July 31, 2025 - August 1, 2025

Executed customer segmentation and exploratory data analysis projects including RFM analysis and interpurchase timing on B2B rental machines and FMCG data. Built churn prediction models and behavioral personas to support retention strategy and lifecycle planning. Identified seasonal product usage trends to inform campaign targeting using Python & R. Proposed CRM enhancements and personalized marketing tactics to improve engagement and retention.

Junior Digital Marketer (Contract) at Shidco

July 31, 2022 - August 1, 2025

Wrote over 100,000 words of SEO-optimized branded content for the company CEO, enhancing personal brand visibility and authority across industry platforms. Managed editorial calendar and coordinated content development with a cross-functional team of 4 (web, dev, and design). Developed blog and product page content based on keyword research using Google Trends and competitive mapping. Contributed to a measurable increase in product interest with an estimated 15–20% rise in qualified leads based on feedback and lead tracking.

Product Marketing Intern at WONEX

July 31, 2021 - August 1, 2025

Collaborated in a 4-person startup team to develop a gamified engagement tool for small businesses in the Canadian market during COVID-19, resulting in a successful Canadian Startup Visa application. Conducted market research, customer segmentation, and drafted business plan components including the value proposition tailored to high-churn B2B segments. Participated in product ideation and feature design, contributing to the user journey and gamification logic based on persona insights. Led social media strategy and execution (LinkedIn, Instagram), created content, tracked performance KPIs, and iterated messaging for better outreach.