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Hi, I'm Liufan (Eve) Wang, a passionate marketing specialist and beauty and fashion influencer with a strong background in data-driven content creation and audience growth. With years of experience collaborating with top brands and managing successful marketing campaigns, I thrive on combining creativity with analytics to drive brand visibility and engagement across various platforms. I love working across borders and adapting strategies to different markets, particularly focusing on the Canadian and Chinese landscapes. Whether it's through social media, influencer partnerships, or strategic campaign management, I enjoy connecting brands with their ideal audience and helping them grow.…Hi, I'm Liufan (Eve) Wang, a passionate marketing specialist and beauty and fashion influencer with a strong background in data-driven content creation and audience growth. With years of experience collaborating with top brands and managing successful marketing campaigns, I thrive on combining creativity with analytics to drive brand visibility and engagement across various platforms. I love working across borders and adapting strategies to different markets, particularly focusing on the Canadian and Chinese landscapes. Whether it's through social media, influencer partnerships, or strategic campaign management, I enjoy connecting brands with their ideal audience and helping them grow.

Liufan (Eve) Wang

Content Creator, Marketing Strategist, Social Media Manager, +2

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Hi, I'm Liufan (Eve) Wang, a passionate marketing specialist and beauty and fashion influencer with a strong background in data-driven content creation and audience growth. With years of experience collaborating with top brands and managing successful marketing campaigns, I thrive on combining creativity with analytics to drive brand visibility and engagement across various platforms. I love working across borders and adapting strategies to different markets, particularly focusing on the Canadian and Chinese landscapes. Whether it's through social media, influencer partnerships, or strategic campaign management, I enjoy connecting brands with their ideal audience and helping them grow.…Hi, I'm Liufan (Eve) Wang, a passionate marketing specialist and beauty and fashion influencer with a strong background in data-driven content creation and audience growth. With years of experience collaborating with top brands and managing successful marketing campaigns, I thrive on combining creativity with analytics to drive brand visibility and engagement across various platforms. I love working across borders and adapting strategies to different markets, particularly focusing on the Canadian and Chinese landscapes. Whether it's through social media, influencer partnerships, or strategic campaign management, I enjoy connecting brands with their ideal audience and helping them grow.

Available to hire

Hi, I’m Liufan (Eve) Wang, a passionate marketing specialist and beauty and fashion influencer with a strong background in data-driven content creation and audience growth. With years of experience collaborating with top brands and managing successful marketing campaigns, I thrive on combining creativity with analytics to drive brand visibility and engagement across various platforms.

I love working across borders and adapting strategies to different markets, particularly focusing on the Canadian and Chinese landscapes. Whether it’s through social media, influencer partnerships, or strategic campaign management, I enjoy connecting brands with their ideal audience and helping them grow.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Chinese

Advanced

Work Experience

Marketing Specialist at Slikey Wholesale Inc.

March 31, 2025 - August 1, 2025

Led cross-channel integrated marketing campaigns, driving 220% sales growth by optimizing product bundling strategies and utilizing social media and offline events for enhanced brand visibility and market penetration. Conducted market research and competitive analysis to identify high-potential products, resulting in a 200% increase in sales conversion. Developed customer segmentation strategies to personalize marketing efforts on Rednote and WeChat, boosting brand loyalty. Managed private domain operations, converting 15% of social media users to WeChat business accounts, improving customer retention. Optimized campaign performance through marketing automation and data insights, leading to increased customer engagement and high ROI. Collaborated with cross-functional teams to integrate customer feedback into marketing strategies aligned with business goals.

Assistant President at Huafei Immigration

October 31, 2023 - August 1, 2025

Optimized internal workflows and enhanced cross-departmental coordination for international marketing campaigns across multiple regions. Spearheaded strategic brand exposure projects, including sponsorship of the Hurun U30 Awards targeting high-net-worth individuals, achieving a 12.5% conversion rate from leads to signed agreements. Managed the official Rednote account, applying A/B testing and data analytics to increase post views by 130% and boost customer engagement. Led market intelligence research to identify emerging trends and adapt marketing strategies, maintaining competitive positioning. Developed and managed KOL partnerships for promotional events, such as the Yang Qianhua concert, driving brand awareness and target audience engagement.

Beauty and Fashion Influencer at Rednote (Xiaohongshu)

January 1, 2023 - Present

Managed a personal brand with over 21K followers, successfully collaborating with 30+ top beauty brands including Maogeping, NYX, Zeesea, and Fomomy to create integrated marketing campaigns that drove brand visibility and customer engagement across multiple platforms. Optimized content strategy using A/B testing and SEO techniques, resulting in 1 million+ post views and a 25% increase in audience engagement, significantly enhancing brand presence on Rednote, Instagram, and Weibo. Led Key Opinion Leaders (KOLs) partnerships for high-profile product launches, achieving an average exposure of 1K+ per post and increasing customer conversion rates by 20%. Conducted market research and consumer insights analysis to ensure targeted outreach and high ROI, with top posts hitting over 135K views and 5K likes. Managed cross-platform marketing strategies, optimizing campaigns based on data-driven insights, contributing to 30% growth in follower engagement.

Salon Shoes Sales Associate (Part-Time) at Nordstrom

July 31, 2020 - August 1, 2025

Ranked among the top 10 sales performers across all Nordstrom stores in Canada, consistently exceeding sales targets by 150% with average daily sales of 4,000 CAD. Implemented VIP service strategies, increasing customized service appointments by 120% and achieving a 95% client satisfaction rate, enhancing customer loyalty and retention. Led semi-annual promotional campaigns, resulting in a 20% sales increase through personalized recommendations and marketing. Collaborated with marketing to develop targeted promotions based on customer segmentation and sales data. Managed customer relationship programs, optimizing customer journeys to ensure repeat business.