I am a Senior Art Director and Packaging Designer with 13 years of experience working across agencies and in-house marketing teams. My core strength lies in creative direction and hands-on packaging execution, especially for FMCG products, where I focus on identity alignment, on-brand flavor extensions, and creating market-ready mockups. Throughout my career, I have delivered over 100 packaging and variant mockups, taking projects from brief to vendor-ready files. I am proficient in Adobe Photoshop and Illustrator, and experienced with dielines, prepress processes, and color proofs. I work well in remote environments, delivering fast and clear communication with daily updates and on-time deliveries. I thrive on rapid iteration and clear documentation to meet client expectations efficiently.

Billel Bourahay

I am a Senior Art Director and Packaging Designer with 13 years of experience working across agencies and in-house marketing teams. My core strength lies in creative direction and hands-on packaging execution, especially for FMCG products, where I focus on identity alignment, on-brand flavor extensions, and creating market-ready mockups. Throughout my career, I have delivered over 100 packaging and variant mockups, taking projects from brief to vendor-ready files. I am proficient in Adobe Photoshop and Illustrator, and experienced with dielines, prepress processes, and color proofs. I work well in remote environments, delivering fast and clear communication with daily updates and on-time deliveries. I thrive on rapid iteration and clear documentation to meet client expectations efficiently.

Available to hire

I am a Senior Art Director and Packaging Designer with 13 years of experience working across agencies and in-house marketing teams. My core strength lies in creative direction and hands-on packaging execution, especially for FMCG products, where I focus on identity alignment, on-brand flavor extensions, and creating market-ready mockups. Throughout my career, I have delivered over 100 packaging and variant mockups, taking projects from brief to vendor-ready files.

I am proficient in Adobe Photoshop and Illustrator, and experienced with dielines, prepress processes, and color proofs. I work well in remote environments, delivering fast and clear communication with daily updates and on-time deliveries. I thrive on rapid iteration and clear documentation to meet client expectations efficiently.

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Language

Arabic
Fluent
French
Fluent
English
Fluent

Work Experience

Marketing Manager & Creative Director at B2LPro 'ELA'
March 1, 2023 - August 15, 2025
Led packaging and retail toolkits for multiple product ranges, issuing clear guidelines to ensure consistent execution across SKUs and point-of-sale materials. Managed consumer feedback loops, including focus groups and in-store shelf tests, to refine packaging hierarchy, claims, and color choices. Prepared vendor-ready files with precise dielines and prepress checks, coordinated color proofs and print quality with suppliers, and planned product launches aligned with marketing calendars and sales priorities.
Creative Director, Marketing Specialist at Ubik Agency
April 1, 2024 - August 15, 2025
Delivered campaign concepts and multi-format asset kits across social, digital, print, and out-of-home media aligned to brand systems. Created packaging mockups for client presentations and approvals. Standardized templates, file naming, and handoff packages to improve production speed and reduce late edits in remote workflows. Coordinated vendors and controlled quality of substrates, dielines, and color proofs, protecting brand consistency and timelines.
Graphic Designer to Art Director & Production Manager at Wellcom
January 1, 2014 - August 15, 2025
Produced point-of-sale materials, packaging, and stand materials aligned with brand strategy. Managed the creative process through final production stages and performed vendor quality control to ensure brand standards.
Studio Manager at Ubik Agency
March 1, 2020 - August 15, 2025
Designed studio workflow and service level agreements to prioritize briefs and manage capacity, ensuring protection of deadlines and quality. Supported pitch storytelling and client presentations.
Co-Founder, Community Manager at One Communication
January 1, 2018 - August 15, 2025
Supported small and medium enterprises with brand creation and communication plans. Supervised production across print, stands, and digital media.

Education

Graphic Design and Multimedia at Pro-Advance School
January 11, 2030 - August 15, 2025
Web Development (HTML, CSS, PHP, MySQL) at Ibn-Roched School
January 1, 2010 - January 1, 2011
3D Modeling and Animation at Pro-Advance School
January 11, 2030 - August 15, 2025
Electrical Engineering, third year at USTHB University
January 11, 2030 - August 15, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services