Daniela Soto

Led the update of the company’s visual identity, strengthening brand recognition and positioning. Built and implemented go-to-market strategies that repositioned the brand and captured new market segments. Optimized website content and keywords resulting in increased organic search traffic and user engagement. Designed and executed digital communication strategies on LinkedIn and Instagram, producing original photography, graphic design, and video content. Achieved measurable growth in content marketing with significant increases in comments, impressions, clicks, and reposts.

Redesigned company’s visual identity to improve brand positioning and differentiation. Developed and implemented go-to-market strategies for new product launches. Managed WordPress website content and executed SEO strategies elevating site ranking to #1 on Google. Increased website traffic by 117% and page views by 88%, with substantial engagement time. Developed social media strategy resulting in notable growth in followers, clicks, comments, and impressions. Managed communications for European projects with international partners, significantly boosting unique visitors and followers.

Managed two brands including Mr Perkins, leading successful repositioning and market leadership in Peru using data-driven digital strategies and brand image building. Executed go-to-market strategies securing Mr Perkins as the top tonic beverage brand, surpassing competitors. Organized and managed over 15 B2C and B2B events including merchandising and activations. Handled social media, graphic design, video production, and content creation, increasing engagement and followers considerably. Achieved brand visibility through features in national magazines with photography and editorial content.