Available to hire
Hi, I’m Daniela Soto, a trilingual Communication & Digital Marketing Specialist with over 5 years of experience helping international brands grow. I love using data-driven strategies to enhance brand presence, boost engagement, and create compelling digital content that resonates.
Throughout my career, I’ve had the opportunity to lead brand repositioning projects, develop SEO strategies that significantly increase web traffic, and manage successful multi-channel campaigns. I’m passionate about combining creativity with analytics to deliver measurable results and continually learning new skills along the way.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
French
Advanced
Work Experience
Communication & Marketing Manager at OCEANO VOX
July 31, 2025 - August 1, 2025Led the update of the company’s visual identity, strengthening brand recognition and positioning. Built and implemented go-to-market strategies that repositioned the brand and captured new market segments. Optimized website content and keywords resulting in increased organic search traffic and user engagement. Designed and executed digital communication strategies on LinkedIn and Instagram, producing original photography, graphic design, and video content. Achieved measurable growth in content marketing with significant increases in comments, impressions, clicks, and reposts.
Communication & Marketing Manager at Greenov
August 31, 2024 - August 1, 2025Redesigned company’s visual identity to improve brand positioning and differentiation. Developed and implemented go-to-market strategies for new product launches. Managed WordPress website content and executed SEO strategies elevating site ranking to #1 on Google. Increased website traffic by 117% and page views by 88%, with substantial engagement time. Developed social media strategy resulting in notable growth in followers, clicks, comments, and impressions. Managed communications for European projects with international partners, significantly boosting unique visitors and followers.
Marketing & Advertising Officer at VIGO Group
March 31, 2020 - August 1, 2025Managed two brands including Mr Perkins, leading successful repositioning and market leadership in Peru using data-driven digital strategies and brand image building. Executed go-to-market strategies securing Mr Perkins as the top tonic beverage brand, surpassing competitors. Organized and managed over 15 B2C and B2B events including merchandising and activations. Handled social media, graphic design, video production, and content creation, increasing engagement and followers considerably. Achieved brand visibility through features in national magazines with photography and editorial content.
Community Manager at CASO DIGITAL AGENCY
November 30, 2017 - August 1, 2025Managed and grew online communities, gathering over 1,000 customer data points to optimize engagement strategies. Used social media analytics and A/B testing to refine content performance. Oversaw social media accounts for major brands, handling large follower bases and enhancing community interaction.
Education
Master Digital Marketing at Conservatoire national des arts et métiers (CNAM) & Ecole Nantaise de Commerce (ENC)
January 1, 2022 - December 31, 2024Bachelor in Communication & Advertising at Universidad Peruana de Ciencias Aplicadas (UPC)
January 1, 2013 - December 31, 2019Qualifications
Industry Experience
Consumer Goods, Energy & Utilities, Real Estate & Construction, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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