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Hi, I'm Lucas Rivelli, a digital marketing leader with nearly 20 years of experience transforming fragmented marketing operations into cohesive, results-driven ecosystems. I'm passionate about building high-performing remote teams and creating scalable marketing frameworks that drive consistent growth and measurable competitive advantage. I enjoy combining a hands-on approach to SEO and website development with strategic presentations to executive leadership. I thrive in global settings and have successfully managed substantial marketing budgets while implementing cutting-edge digital strategies. Outside of work, I love football, running ultra-trails and marathons, playing guitar, and spending time outdoors in nature.…Hi, I'm Lucas Rivelli, a digital marketing leader with nearly 20 years of experience transforming fragmented marketing operations into cohesive, results-driven ecosystems. I'm passionate about building high-performing remote teams and creating scalable marketing frameworks that drive consistent growth and measurable competitive advantage. I enjoy combining a hands-on approach to SEO and website development with strategic presentations to executive leadership. I thrive in global settings and have successfully managed substantial marketing budgets while implementing cutting-edge digital strategies. Outside of work, I love football, running ultra-trails and marathons, playing guitar, and spending time outdoors in nature.

Lucas Rivelli

Digital Marketer, Marketing Strategist, SEO Expert, +2

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Hi, I'm Lucas Rivelli, a digital marketing leader with nearly 20 years of experience transforming fragmented marketing operations into cohesive, results-driven ecosystems. I'm passionate about building high-performing remote teams and creating scalable marketing frameworks that drive consistent growth and measurable competitive advantage. I enjoy combining a hands-on approach to SEO and website development with strategic presentations to executive leadership. I thrive in global settings and have successfully managed substantial marketing budgets while implementing cutting-edge digital strategies. Outside of work, I love football, running ultra-trails and marathons, playing guitar, and spending time outdoors in nature.…Hi, I'm Lucas Rivelli, a digital marketing leader with nearly 20 years of experience transforming fragmented marketing operations into cohesive, results-driven ecosystems. I'm passionate about building high-performing remote teams and creating scalable marketing frameworks that drive consistent growth and measurable competitive advantage. I enjoy combining a hands-on approach to SEO and website development with strategic presentations to executive leadership. I thrive in global settings and have successfully managed substantial marketing budgets while implementing cutting-edge digital strategies. Outside of work, I love football, running ultra-trails and marathons, playing guitar, and spending time outdoors in nature.

Available to hire

Hi, I’m Lucas Rivelli, a digital marketing leader with nearly 20 years of experience transforming fragmented marketing operations into cohesive, results-driven ecosystems. I’m passionate about building high-performing remote teams and creating scalable marketing frameworks that drive consistent growth and measurable competitive advantage. I enjoy combining a hands-on approach to SEO and website development with strategic presentations to executive leadership.

I thrive in global settings and have successfully managed substantial marketing budgets while implementing cutting-edge digital strategies. Outside of work, I love football, running ultra-trails and marathons, playing guitar, and spending time outdoors in nature.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Global Digital Marketing Manager at Information Builders

December 31, 2021 - August 1, 2025

Drove global digital strategy and implementation across multiple vertical markets, campaigns, and regions. Developed digital strategy plans with budget allocations, set KPIs aligned with lead, opportunity, and pipeline targets, and implemented best practice digital processes. Managed global campaigns across platforms such as Triblio (Foundry ABM), LinkedIn Ads, and Google Ads. Led technical SEO leadership with keyword research, competitor analysis, conversion rate optimisation, and link-building campaigns. Managed a complex company website migration consolidating multiple sites under one domain and established a new SEO function with full accountability.

Head of Digital Marketing at Temenos

January 1, 2021 - Present

Led comprehensive digital transformation across the organisation, building a high-performing global team and establishing enterprise-wide digital marketing excellence. Managed a distributed global digital team of seven specialists across North America, Latin America, Europe, and APAC. Oversaw digital marketing budgets exceeding $1 million, established digital processes and best practices, and executed omnichannel marketing strategies aligned with business objectives. Spearheaded website redesigns, grew website traffic and returning visitors, defined global Pardot strategy, and drove SEO initiatives that resulted in significant organic traffic growth. Managed digital campaigns and integrated digital analytics to support data-driven decision making.

EMEA Web Content Specialist at Information Builders

December 31, 2017 - August 1, 2025

Managed international digital implementation in collaboration with global stakeholders. Led Organic Web Plan resulting in a 20% increase in organic traffic for the EMEA website. Conducted SEO audits resulting in significant on-page and off-page improvements. Delivered web campaigns across EMEA, Brazil, Mexico, and Australia, and provided comprehensive website analytics and reporting.

Community & Web Content Manager at Aliseda Inmobiliaria

December 31, 2016 - August 1, 2025

Led website launch including content development and UX analysis. Established and implemented social media strategy encompassing content creation and channel monitoring. Developed content plan for the company blog and managed email marketing strategies. Managed relationships with third-party agencies.

Web Content Specialist at Avon Cosmetics

December 31, 2014 - August 1, 2025

Project-managed mobile app launch for the Spanish market. Led digital components for Pick-up Point and Digital Invoice projects. Implemented PR strategy across website and social channels. Managed email marketing campaigns including design and analysis.

Online Marketing Specialist at WOBI

December 31, 2011 - August 1, 2025

Managed website content, campaign implementation, and updates. Executed social media campaigns and email marketing initiatives. Coordinated with third-party agencies.

Digital Designer at Todo Noticias

December 31, 2007 - August 1, 2025

Worked as a digital designer contributing to digital media projects.

Marketing Assistant at Eurodesign Publications

December 31, 2006 - August 1, 2025

Supported marketing assistant duties contributing to marketing operations.