I am a creative marketing professional focusing on social media management, content creation, and design for brands in retail and digital spaces. I’ve built engaging online presences for clients like the Mia Luce clothing store, created marketing materials, mood boards, and branding assets, and I enjoy turning ideas into visually compelling campaigns with measurable impact. In addition to content planning and copywriting, I design brand elements and oversee community engagement, performance reporting, and analytics to continuously optimize campaigns and deliver value for clients and teams.

Carolina Sousa

I am a creative marketing professional focusing on social media management, content creation, and design for brands in retail and digital spaces. I’ve built engaging online presences for clients like the Mia Luce clothing store, created marketing materials, mood boards, and branding assets, and I enjoy turning ideas into visually compelling campaigns with measurable impact. In addition to content planning and copywriting, I design brand elements and oversee community engagement, performance reporting, and analytics to continuously optimize campaigns and deliver value for clients and teams.

Available to hire

I am a creative marketing professional focusing on social media management, content creation, and design for brands in retail and digital spaces. I’ve built engaging online presences for clients like the Mia Luce clothing store, created marketing materials, mood boards, and branding assets, and I enjoy turning ideas into visually compelling campaigns with measurable impact.

In addition to content planning and copywriting, I design brand elements and oversee community engagement, performance reporting, and analytics to continuously optimize campaigns and deliver value for clients and teams.

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Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced

Work Experience

Freelancer
January 1, 2021 - Present
Managed creation of content for social media including photography and video editing for various clients such as Mia Luce (online clothing store), DS Multiservice (moving and multi-services), Expedions Transports & Logistics, and football clubs in AF Braga. Responsibilities included designing business cards, logos, calendars, outdoor advertising, and managing social media accounts for diverse clients, creating visual identity for a restaurant business, and multimedia services for a personal trainer.
Assistente de Vendas at Parfois Braga Parque
June 30, 2025 - August 1, 2025
Assisted in sales operations at Parfois Braga Parque, contributing to customer service and store management.
Marketing Intern at Mundo Note- Papelaria, Livraria e Serviços SA
May 31, 2024 - August 1, 2025
Completed curriculum internship in marketing department, supporting marketing tasks including social media management and digital content creation.
Intern – Marketing Department
May 1, 2024 - September 22, 2025
Assisted marketing team with digital campaigns, content planning, and social media tasks.
Sales Assistant at Parfois Braga Parque
June 1, 2025 - September 22, 2025
Customer service and sales support for apparel and accessories; assisted in store operations and visual merchandising.
Intern – Digital Department at Companhia das Soluções
August 1, 2025 - September 22, 2025
Assist digital marketing team with social media campaigns, content creation, and analytics.
Intern – Marketing Department
May 1, 2024 - September 22, 2025
Curricular internship focusing on marketing tasks in the department, contributing to social media planning, content creation, analytics and campaigns.
Social Media Manager at Mundo Note - Papelaria, Livraria e Serviços SA
January 1, 2021 - Present
Managed social media accounts for several clients; created monthly content plans, posts and copywriting; prepared performance reports and analytics; community management and engagement; designed mood boards for marketing campaigns.
Intern – Digital Department at Companhia das Soluções
August 1, 2025 - September 22, 2025
Supported digital marketing activities during internship in the digital department.

Education

Licenciatura at IPAM PORTO
January 1, 2021 - December 31, 2024
High School Diploma at EXTERNATO CARVALHO ARAÚJO
January 1, 2020 - December 31, 2021
High School Diploma at ESCOLA SECUNDÁRIA D.MARIA II
January 1, 2018 - December 31, 2020

Qualifications

Pós graduação de Marketing Digital
November 1, 2024 - June 30, 2025
Bachelor’s Degree in Marketing Management
January 1, 2021 - January 1, 2024
Postgraduate Degree in Digital Marketing
November 1, 2024 - June 1, 2025
Bachelor's Degree in Marketing Management
January 1, 2021 - January 1, 2024
Postgraduate Degree in Digital Marketing
November 1, 2024 - June 1, 2025

Industry Experience

Retail, Transportation & Logistics, Media & Entertainment, Professional Services, Real Estate & Construction, Software & Internet, Education