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Hi, I'm Alisa Samokhina, a passionate Product Designer with over 5 years of experience crafting elegant and user-centric solutions for Mobile, Web, and SaaS products. Based in London, I love turning complex challenges into intuitive and beautiful designs that truly resonate with users. Collaborating closely with cross-functional teams, I focus on delivering seamless experiences that align with both business objectives and user needs. Throughout my career, I've had the opportunity to lead design projects from concept to launch, build design systems, and engage directly with users to refine and improve products. Whether it's fintech platforms or mobile apps, I enjoy the process of creating meaningful digital experiences that delight and engage. Let's create something amazing together!…Hi, I'm Alisa Samokhina, a passionate Product Designer with over 5 years of experience crafting elegant and user-centric solutions for Mobile, Web, and SaaS products. Based in London, I love turning complex challenges into intuitive and beautiful designs that truly resonate with users. Collaborating closely with cross-functional teams, I focus on delivering seamless experiences that align with both business objectives and user needs. Throughout my career, I've had the opportunity to lead design projects from concept to launch, build design systems, and engage directly with users to refine and improve products. Whether it's fintech platforms or mobile apps, I enjoy the process of creating meaningful digital experiences that delight and engage. Let's create something amazing together!

Alisa Samokhina

Product Designer, UX Designer, UI Designer, +2

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Hi, I'm Alisa Samokhina, a passionate Product Designer with over 5 years of experience crafting elegant and user-centric solutions for Mobile, Web, and SaaS products. Based in London, I love turning complex challenges into intuitive and beautiful designs that truly resonate with users. Collaborating closely with cross-functional teams, I focus on delivering seamless experiences that align with both business objectives and user needs. Throughout my career, I've had the opportunity to lead design projects from concept to launch, build design systems, and engage directly with users to refine and improve products. Whether it's fintech platforms or mobile apps, I enjoy the process of creating meaningful digital experiences that delight and engage. Let's create something amazing together!…Hi, I'm Alisa Samokhina, a passionate Product Designer with over 5 years of experience crafting elegant and user-centric solutions for Mobile, Web, and SaaS products. Based in London, I love turning complex challenges into intuitive and beautiful designs that truly resonate with users. Collaborating closely with cross-functional teams, I focus on delivering seamless experiences that align with both business objectives and user needs. Throughout my career, I've had the opportunity to lead design projects from concept to launch, build design systems, and engage directly with users to refine and improve products. Whether it's fintech platforms or mobile apps, I enjoy the process of creating meaningful digital experiences that delight and engage. Let's create something amazing together!

Available to hire

Hi, I’m Alisa Samokhina, a passionate Product Designer with over 5 years of experience crafting elegant and user-centric solutions for Mobile, Web, and SaaS products. Based in London, I love turning complex challenges into intuitive and beautiful designs that truly resonate with users. Collaborating closely with cross-functional teams, I focus on delivering seamless experiences that align with both business objectives and user needs.

Throughout my career, I’ve had the opportunity to lead design projects from concept to launch, build design systems, and engage directly with users to refine and improve products. Whether it’s fintech platforms or mobile apps, I enjoy the process of creating meaningful digital experiences that delight and engage. Let’s create something amazing together!

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Designer at Night Story

November 30, 2023 - August 1, 2025

Sole designer leading end-to-end design of a mobile app for iOS & Android from zero to product launch. Collaborated with founders to refine MVP using user interviews, research, brainstorming, and early concept validation. Developed design system, brand identity, style guide, and other UI assets ensuring consistency and scalability. Ran A/B tests on flows to improve conversions. Supported launch and growth with visuals and landing page creation. Achieved 17000 MAU in the first month, 4.8 Star Rating, and 600+ user-driven reviews.

Digital Designer at Saffron Brand Consultant

January 31, 2022 - August 1, 2025

Designed web products and landing pages for high-profile clients. Created digital concepts and prototypes while working closely with strategists and brand designers. Balanced creative exploration with UX standards, achieving alignment with strict brand guidelines and business goals. Focused on responsive design and accessibility, adapting designs for mirroring layout (RTL). Worked with clients such as Xplor, LTI, and V500.

Senior UI/UX Designer at SmartStream Technologies

January 1, 2022 - Present

Led end-to-end design from problem definition to final delivery for key flows including data transformation, visualization, onboarding, and reconciliations. Simplified complex, data-heavy processes to create intuitive user experiences aligned with product and business goals. Collaborated with cross-functional teams, including developers, to address technical constraints and deliver feasible, user-centric solutions. Maintained and scaled the Design System by adding 20+ components and patterns. Used user feedback to validate design decisions and iterate on solutions, resulting in 53% of positive customer feedback attributed to ease of use. Achievements include winning the RedDot Design Award in Finance App (2022).

Freelance UI/UX Designer at Remote

May 31, 2021 - August 1, 2025

Collaborated with early-stage startups across fintech, health, and entertainment sectors. Defined product vision and delivered user-first design solutions including illustration, motion design, and branding. Key projects include Tasana, a virtual card-based Buy Now, Pay Later fintech app where an MVP mobile application and landing page were designed and delivered rapidly, and Pandy, a mobile mood and diary social app where character mascot illustrations and animations were created to boost user engagement.

Web Designer at ADAB Design

November 30, 2019 - August 1, 2025

Designed an e-commerce website for a mattress brand collaborating with an Art Director and 3D artists. Created user flows and wireframes and employed motion design to bring interactions to life across multiple studio projects.