Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Yu Maw, an awards-winning marketing professional with over a decade of experience crafting high-impact campaigns across ATL, BTL, PR, digital, and social media channels. I specialize in creating compelling brand stories that resonate with audiences and drive measurable business outcomes. My experience spans industries such as real estate, e-commerce, technology, and FMCG. I love leading cross-functional teams and working with top-tier influencers to deliver seamless campaign execution. When I'm not strategizing marketing initiatives, I enjoy exploring AI-driven creative tools and leveraging data insights to push brand visibility and engagement to new heights.…Hi, I'm Yu Maw, an awards-winning marketing professional with over a decade of experience crafting high-impact campaigns across ATL, BTL, PR, digital, and social media channels. I specialize in creating compelling brand stories that resonate with audiences and drive measurable business outcomes. My experience spans industries such as real estate, e-commerce, technology, and FMCG. I love leading cross-functional teams and working with top-tier influencers to deliver seamless campaign execution. When I'm not strategizing marketing initiatives, I enjoy exploring AI-driven creative tools and leveraging data insights to push brand visibility and engagement to new heights.

YU MAW

Marketing Strategist, Brand Strategist, Digital Marketer, +2





Hi, I'm Yu Maw, an awards-winning marketing professional with over a decade of experience crafting high-impact campaigns across ATL, BTL, PR, digital, and social media channels. I specialize in creating compelling brand stories that resonate with audiences and drive measurable business outcomes. My experience spans industries such as real estate, e-commerce, technology, and FMCG. I love leading cross-functional teams and working with top-tier influencers to deliver seamless campaign execution. When I'm not strategizing marketing initiatives, I enjoy exploring AI-driven creative tools and leveraging data insights to push brand visibility and engagement to new heights.…Hi, I'm Yu Maw, an awards-winning marketing professional with over a decade of experience crafting high-impact campaigns across ATL, BTL, PR, digital, and social media channels. I specialize in creating compelling brand stories that resonate with audiences and drive measurable business outcomes. My experience spans industries such as real estate, e-commerce, technology, and FMCG. I love leading cross-functional teams and working with top-tier influencers to deliver seamless campaign execution. When I'm not strategizing marketing initiatives, I enjoy exploring AI-driven creative tools and leveraging data insights to push brand visibility and engagement to new heights.

Available to hire

Hi, I’m Yu Maw, an awards-winning marketing professional with over a decade of experience crafting high-impact campaigns across ATL, BTL, PR, digital, and social media channels. I specialize in creating compelling brand stories that resonate with audiences and drive measurable business outcomes. My experience spans industries such as real estate, e-commerce, technology, and FMCG.

I love leading cross-functional teams and working with top-tier influencers to deliver seamless campaign execution. When I’m not strategizing marketing initiatives, I enjoy exploring AI-driven creative tools and leveraging data insights to push brand visibility and engagement to new heights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

360 Marketing Lead at Major Developers

August 31, 2025 - August 1, 2025

Executed 360° marketing campaigns across digital, social, influencer, PR, and event channels, delivering seamless execution and measurable brand impact. Revamped brand creative direction, delivering consistent messaging and increased social media presence organically with 4x growth on Instagram and 8x on LinkedIn, significantly strengthening digital visibility. Directed creative production and content strategy for social media, promotional materials, and sales collaterals, driving lead generation and maintaining brand consistency. Led vendor management and high-profile influencer activations, including collaborations with top international footballers, boosting market reach and brand credibility. Delivered rapid campaign execution in a fast-paced environment through quick problem-solving and efficient cross-team collaboration.

360 Marketing Lead at Major Developers

August 31, 2025 - August 1, 2025

Executed 360° marketing campaigns across digital, social, influencer, PR, and event channels, delivering seamless execution and measurable brand impact. Revamped brand creative direction, driving consistent messaging and significant organic growth on Instagram and LinkedIn, strengthening digital visibility. Directed creative production and content strategy for social media, promotional materials, and sales collaterals to generate leads and maintain brand consistency. Led vendor management and high-profile influencer activations, including collaborations with top international footballers, enhancing market reach and brand credibility. Delivered rapid campaign execution through effective problem-solving and cross-team collaboration.

Marketing Specialist at Alba Corp

July 31, 2024 - August 1, 2025

Spearheaded Alba Jobs and Innovation Hub launches, establishing strong brand identity and digital presence from inception. Directed high-impact Alba Car campaigns, generating 500 test drives and substantial sales while maximizing marketing ROI. Achieved 4x growth in organic social media and significantly improved SEO to boost lead generation across all brands. Leveraged advanced AI tools including ChatGPT and Firefly to streamline creative production and accelerate campaign delivery. Implemented data-driven editorial strategies and marketing automation to deepen audience engagement and scale multi-channel outreach.

Marketing Specialist at Alba Corp

July 31, 2024 - August 1, 2025

Spearheaded Alba Jobs and Innovation Hub launches, establishing brand identity and digital presence. Directed high-impact Alba Car campaigns generating substantial test drives and sales. Achieved significant organic social media growth and improved SEO. Leveraged AI tools such as ChatGPT and Firefly to streamline creative production and campaign delivery. Implemented data-driven editorial strategies and marketing automation to deepen audience engagement and expand multi-channel outreach.

Marketing Manager at DKT International

December 31, 2023 - August 1, 2025

Drove cross-border communication campaigns in education, civic engagement, and governance, reaching over 500 regional authorities and boosting program visibility. Led digital transformation initiatives by implementing collaboration tools and training 500 regional staff, resulting in a 30% improvement in campaign efficiency and seamless cross-country coordination. Produced multilingual public awareness campaigns that strengthened donor recognition and increased stakeholder engagement across multiple Asian markets. Directed a nationwide contraception awareness campaign across media, digital, influencer, and grassroots channels, reaching 5M+ people and achieving record engagement. Revamped brand creative direction, delivering consistent messaging that increased public recognition and strengthened trust in reproductive health initiatives. Coordinated vendors, NGOs, and government partners, enabling seamless national execution and enhanced campaign credibility. Led email, WhatsApp, and perf

Marketing Manager at DKT International

December 31, 2023 - August 1, 2025

Drove cross-border communication campaigns in education, civic engagement, and governance with regional authority outreach. Led digital transformation initiatives by implementing collaboration tools and training, improving campaign efficiency and coordination. Produced multilingual public awareness campaigns that boosted donor recognition and stakeholder engagement across Asian markets. Directed a nationwide contraception awareness campaign using media, digital, influencer, and grassroots channels, achieving record engagement and public trust. Coordinated vendors, NGOs, and government partners ensuring seamless execution and campaign credibility. Led email, WhatsApp, and performance marketing campaigns with measurable ROI.

Com Tech Advisor at The Asia Foundation

July 31, 2021 - August 1, 2025

Project-based role involving support for technology and communication strategies to enhance program reach and effectiveness.

Com Tech Advisor at The Asia Foundation

July 31, 2021 - August 1, 2025

Led digital transformation, training regional staff, improving campaign efficiency and coordination. Directed public awareness and brand recognition campaigns across markets, coordinating multi-sector stakeholders and enhancing engagement.

Account Director at Havas Media

December 31, 2019 - August 1, 2025

Developed and executed high-impact marketing strategies for international clients, successfully winning competitive pitches and securing long-term partnerships across Southeast Asia. Delivered extensive international PR coverage, generating Asia media placements and significantly elevating client brand profiles on key markets. Led the launch of globally acclaimed, award-winning TVCs such as the Wave Money new brand launch, resulting in widespread PR buzz, viral digital engagement, and a huge increase in brand recall. Collaborated closely with cross-functional teams and internal agencies to ensure consistent messaging and seamless implementation, driving measurable increases.

Account Director at Havas Media

December 31, 2019 - August 1, 2025

Developed and executed high-impact marketing strategies for international clients, winning competitive pitches and securing partnerships across Southeast Asia. Delivered extensive PR coverage and elevated client brand profiles in key markets. Led launch of award-winning TV commercials generating viral digital engagement and boosting brand recall. Collaborated with teams and agencies ensuring consistent messaging and seamless implementation, driving measurable increases.

News Editor at Myanmar Times

February 28, 2015 - August 1, 2025

Led editorial strategy and newsroom operations, shaping coverage across politics, business, economy, and culture. Managed and mentored a team of reporters, improving editorial quality and newsroom workflow. Launched a weekend lifestyle supplement featuring business profiles, travel stories, and cultural insights—boosting reader engagement. Upheld publication standards through fact-checking, tone consistency, and clear editorial direction.

News Editor at Myanmar Times

February 28, 2015 - August 1, 2025

Led editorial strategy and newsroom operations covering politics, business, economy, and culture. Managed and mentored reporters to improve editorial quality and workflow. Launched a weekend lifestyle supplement featuring business, travel, and culture, boosting reader engagement. Maintained publication standards via fact-checking and editorial direction.