Hi, I'm Navdeep Singh Heer, a B2B Marketing Specialist with extensive experience in digital marketing, account-based marketing, and marketing automation. I've managed budgets, developed marketing strategies, and led campaigns targeting senior-level decision makers across various industries. I'm passionate about creating impactful marketing initiatives that drive lead generation and client engagement. Over the years, I've honed my skills in stakeholder management, content creation, and event management, all while mentoring team members and collaborating internationally. I enjoy working in fast-paced environments and am always eager to leverage my marketing expertise to contribute to business growth and success.

Hi, I'm Navdeep Singh Heer, a B2B Marketing Specialist with extensive experience in digital marketing, account-based marketing, and marketing automation. I've managed budgets, developed marketing strategies, and led campaigns targeting senior-level decision makers across various industries. I'm passionate about creating impactful marketing initiatives that drive lead generation and client engagement. Over the years, I've honed my skills in stakeholder management, content creation, and event management, all while mentoring team members and collaborating internationally. I enjoy working in fast-paced environments and am always eager to leverage my marketing expertise to contribute to business growth and success.

Available to hire

Hi, I’m Navdeep Singh Heer, a B2B Marketing Specialist with extensive experience in digital marketing, account-based marketing, and marketing automation. I’ve managed budgets, developed marketing strategies, and led campaigns targeting senior-level decision makers across various industries. I’m passionate about creating impactful marketing initiatives that drive lead generation and client engagement.

Over the years, I’ve honed my skills in stakeholder management, content creation, and event management, all while mentoring team members and collaborating internationally. I enjoy working in fast-paced environments and am always eager to leverage my marketing expertise to contribute to business growth and success.

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Experience Level

Intermediate
Intermediate

Work Experience

B2B UK Senior/Marketing Manager at Toluna
May 31, 2024 - August 1, 2025
Led the strategy and implementation of marketing initiatives targeting global brands and senior-level decision makers. Managed budgets and developed annual marketing calendars including quarterly go-to-market planning. Created messaging for market-facing solutions. Held weekly debriefs and reporting with Sales Director and monthly updates with Marketing and Managing Directors. Managed a marketing executive and mentored the U.S. Marketing Manager. Executed targeted marketing activities to generate leads and managed lead uploads via Salesforce. Conducted sales enablement activities including GTM planning and development of sales collateral. Collaborated with product and research teams to produce content such as white papers and thought leadership pieces. Managed website content, SEO, social media campaigns, primarily on LinkedIn. Created and measured success of events and worked with PR agencies and marketing agencies for SEO and SEM.
B2B Marketing Executive at Toluna
December 31, 2017 - August 1, 2025
Supported sales through development of email campaigns and presentation materials. Coordinated events and webinars including venue sourcing, external speakers, promotional materials, and logistics. Led LinkedIn content creation strategies and supported InMail marketing. Managed branded merchandise ordering for events and sales meetings. Designed and implemented automated email nurture journeys. Maintained Salesforce database and created custom dashboards for sales reps. Collaborated on UK marketing plans and presented weekly marketing activities at sales meetings.
B2C Marketing Assistant at Norton Way
May 31, 2015 - August 1, 2025
Executed newsletters, emails, SMS, and point-of-sale marketing. Conducted market research and competitor analysis including focus groups. Managed website and social media platforms such as Facebook, Twitter, Google+, Instagram, and LinkedIn.

Education

BA Marketing Management at University of Westminster
January 1, 2011 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Education, Retail