Bautista Traficante

Planning, creation and management of social media content, with a strategic approach focused on visual, editorial, and brand communication consistency. Design of static and dynamic graphic assets. End-to-end development of creative projects based on strategic briefs: context analysis, concept definition, visual execution, and delivery of materials aligned with client objectives. Participation in branding processes, contributing to the definition of visual style, communication tone, and implementation in digital content. Creation of corporate presentations, enhancing professional image through modern design and clear, consistent communication. Collaboration with brands and influencers to strengthen audience engagement through authentic, creative, and goal-oriented content.

Social Media Manager at Genova Hockey 1980

Designed and executed the club’s digital communication strategy to increase brand awareness, audience engagement, and online community growth. Created platform-specific visual and written content (static and dynamic), using tools like Canva and Photoshop. Managed editorial calendar and publishing workflow, ensuring consistency in visuals, messaging, and frequency. Monitored and analyzed key performance indicators to track organic results and refine strategy accordingly.

Influencer Marketing at B-Key Media

Sourced and selected influencers for performance-driven and awareness campaigns in sectors like beauty, fitness, fashion and other products. Assessed influencer profiles and audiences to ensure strategic alignment with brand objectives. Managed end-to-end collaboration: outreach, negotiation, and content coordination to meet quality standards and deadlines. Worked closely with the creative team to adapt briefs and enhance campaign impact.

Content Creator at B-Key Media

Produced video content for TikTok campaigns focused on fashion, fitness, and other products. Created full-cycle content: concept development, scripting, filming, and editing. Leveraged market insights and competitive analysis to design viral and brand-aligned content.

Planning, creation, and management of social media content with a strategic approach focused on visual, editorial, and brand communication consistency. Editing and optimizing videos for TikTok, YouTube Shorts, and Reels. Designing posters and graphics for social media. Developing creative projects based on strategic briefs including context analysis, concept definition, and delivering materials aligned with client objectives. Participating in branding processes to define visual style and communication tone across digital content. Creating corporate presentations to enhance professional image. Collaborating with brands and influencers to strengthen audience engagement through authentic, creative, and goal-oriented content.

Social Media Manager at Genova Hockey 1980

Designed and implemented the club's digital communications strategy to increase brand awareness, audience engagement, and online community growth. Created platform-specific visual and written content using tools such as Canva and Photoshop. Managed the editorial calendar and publishing workflow to ensure consistency in imagery, messaging, and frequency. Monitored and analyzed key performance indicators (KPIs) to track organic results and refine strategy accordingly.

Influencer Marketing Specialist at B-Key Media | TikTok E-commerce Agency

Researched and selected influencers for awareness and high-performance campaigns in beauty, fitness, fashion, and other sectors. Evaluated influencer profiles and audiences to ensure strategic alignment with brand objectives. Managed collaborations including dissemination, negotiation, and content coordination to meet quality standards and deadlines. Adapted briefs to enhance campaign impact.

Content Creator at B-Key Media | TikTok E-commerce Agency

Produced video content for TikTok campaigns focused on fashion, fitness, and other products. Created content from scratch including concept development, script writing, filming, and editing. Conducted market trends and competitor strategy research to generate fresh content ideas.

Content & Social Media Specialist at SANTA VAL Studio

Plan and manage social media content with a strategic focus on visual branding, editorial consistency, and cross-channel messaging; edit and optimize videos for TikTok, YouTube Shorts, and Reels; design posters and graphics for social media; develop creative projects from briefs to delivery; collaborate with brands and influencers to drive authentic engagement; create corporate presentations with modern design and professional tone.