Sai Prakash Raj R

Led end-to-end migration of company website from WordPress to Shopify improving performance and user experience. Collaborated cross-functionally with 3D animation, design, and operations teams to align functionality and brand storytelling. Conducted comprehensive site audits and competitor analysis to devise Martech roadmap focused on user experience, technical SEO, and conversion optimizations. Directed local SEO through Google Business Profile optimization and structured data, led on-page SEO aligning keyword strategy and site metadata, and designed email marketing automation for customer journey stages. Managed Google Merchant Center integration, deployed analytics for tracking, developed influencer and ambassador strategies, coordinated digital and offline campaigns, advised leadership on Martech tool selections, and implemented advanced strategies aligned to business goals.

Led end-to-end migration of the company website from WordPress to Shopify, improving performance and user experience. Collaborated with cross-functional teams ensuring alignment between website functionality and brand storytelling. Conducted website audit and competitor analysis to develop a Martech roadmap enhancing user experience and SEO. Directed local SEO including Google Business Profile optimization. Designed email marketing automation aligned with customer journeys. Managed Google Merchant Center integration, deployed analytics and Facebook Pixel for performance tracking. Developed and executed influencer and brand ambassador strategies. Coordinated digital campaigns with offline activations. Provided leadership advice on Martech tools and IT improvements while staying updated on industry trends.

Led the execution of multi-market digital initiatives across the USA, Canada (EN/FR), and Australia, focusing on strategic consistency, localized engagement, and performance alignment. Managed internal digital requests improving workflow efficiency, and directed SEO strategies with a quarterly roadmap covering technical, on-page, content and local SEO, resulting in consistent growth. Planned and launched multi-channel campaigns on platforms including Meta, LinkedIn, and Google. Oversaw three Jira boards, managed sprint cycles and QA testing, ensuring high digital experience standards. Created real-time dashboards in Looker Studio and Power BI and automated reporting using AI with Microsoft Copilot. Managed marketing database with SQL for deeper data analysis and delivered actionable reports to guide strategies. Updated website via headless CMS for scalability, maintained eCommerce apps, led A/B testing, collaborated on UX improvements, and supported multilingual content strategies and