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Hi, I'm Sai Prakash Raj, a dedicated digital marketing specialist with over 5 years of experience working across multiple countries including the USA, Canada, Australia, and India. I have a strong passion for leveraging data and Martech innovations to drive impactful digital campaigns and SEO strategies that boost brand visibility and conversion rates. I enjoy collaborating with cross-functional teams to create seamless digital experiences and thrive in fast-paced, agile environments. I continuously keep myself updated with the latest digital marketing trends and technologies, combining my skills in web development, SEO, analytics, and marketing automation to deliver results that matter. Whether it's managing multi-channel campaigns, optimizing websites, or developing AI-powered reporting tools, I bring a strategic and hands-on approach to everything I do.…Hi, I'm Sai Prakash Raj, a dedicated digital marketing specialist with over 5 years of experience working across multiple countries including the USA, Canada, Australia, and India. I have a strong passion for leveraging data and Martech innovations to drive impactful digital campaigns and SEO strategies that boost brand visibility and conversion rates. I enjoy collaborating with cross-functional teams to create seamless digital experiences and thrive in fast-paced, agile environments. I continuously keep myself updated with the latest digital marketing trends and technologies, combining my skills in web development, SEO, analytics, and marketing automation to deliver results that matter. Whether it's managing multi-channel campaigns, optimizing websites, or developing AI-powered reporting tools, I bring a strategic and hands-on approach to everything I do.

Sai Prakash Raj R

Digital Marketer, Web Developer, SEO Expert, +2

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Hi, I'm Sai Prakash Raj, a dedicated digital marketing specialist with over 5 years of experience working across multiple countries including the USA, Canada, Australia, and India. I have a strong passion for leveraging data and Martech innovations to drive impactful digital campaigns and SEO strategies that boost brand visibility and conversion rates. I enjoy collaborating with cross-functional teams to create seamless digital experiences and thrive in fast-paced, agile environments. I continuously keep myself updated with the latest digital marketing trends and technologies, combining my skills in web development, SEO, analytics, and marketing automation to deliver results that matter. Whether it's managing multi-channel campaigns, optimizing websites, or developing AI-powered reporting tools, I bring a strategic and hands-on approach to everything I do.…Hi, I'm Sai Prakash Raj, a dedicated digital marketing specialist with over 5 years of experience working across multiple countries including the USA, Canada, Australia, and India. I have a strong passion for leveraging data and Martech innovations to drive impactful digital campaigns and SEO strategies that boost brand visibility and conversion rates. I enjoy collaborating with cross-functional teams to create seamless digital experiences and thrive in fast-paced, agile environments. I continuously keep myself updated with the latest digital marketing trends and technologies, combining my skills in web development, SEO, analytics, and marketing automation to deliver results that matter. Whether it's managing multi-channel campaigns, optimizing websites, or developing AI-powered reporting tools, I bring a strategic and hands-on approach to everything I do.

Available to hire

Hi, I’m Sai Prakash Raj, a dedicated digital marketing specialist with over 5 years of experience working across multiple countries including the USA, Canada, Australia, and India. I have a strong passion for leveraging data and Martech innovations to drive impactful digital campaigns and SEO strategies that boost brand visibility and conversion rates. I enjoy collaborating with cross-functional teams to create seamless digital experiences and thrive in fast-paced, agile environments.

I continuously keep myself updated with the latest digital marketing trends and technologies, combining my skills in web development, SEO, analytics, and marketing automation to deliver results that matter. Whether it’s managing multi-channel campaigns, optimizing websites, or developing AI-powered reporting tools, I bring a strategic and hands-on approach to everything I do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Digital Marketing & IT Analyst at Turpone

September 30, 2024 - August 1, 2025

Led end-to-end migration of company website from WordPress to Shopify improving performance and user experience. Collaborated cross-functionally with 3D animation, design, and operations teams to align functionality and brand storytelling. Conducted comprehensive site audits and competitor analysis to devise Martech roadmap focused on user experience, technical SEO, and conversion optimizations. Directed local SEO through Google Business Profile optimization and structured data, led on-page SEO aligning keyword strategy and site metadata, and designed email marketing automation for customer journey stages. Managed Google Merchant Center integration, deployed analytics for tracking, developed influencer and ambassador strategies, coordinated digital and offline campaigns, advised leadership on Martech tool selections, and implemented advanced strategies aligned to business goals.

Digital Marketing & IT Analyst at Turpone, Montreal, QC, Canada

September 30, 2024 - August 1, 2025

Led end-to-end migration of the company website from WordPress to Shopify, improving performance and user experience. Collaborated with cross-functional teams ensuring alignment between website functionality and brand storytelling. Conducted website audit and competitor analysis to develop a Martech roadmap enhancing user experience and SEO. Directed local SEO including Google Business Profile optimization. Designed email marketing automation aligned with customer journeys. Managed Google Merchant Center integration, deployed analytics and Facebook Pixel for performance tracking. Developed and executed influencer and brand ambassador strategies. Coordinated digital campaigns with offline activations. Provided leadership advice on Martech tools and IT improvements while staying updated on industry trends.

Digital Specialist at Medisca

September 1, 2024 - Present

Led the execution of multi-market digital initiatives across the USA, Canada (EN/FR), and Australia, focusing on strategic consistency, localized engagement, and performance alignment. Managed internal digital requests improving workflow efficiency, and directed SEO strategies with a quarterly roadmap covering technical, on-page, content and local SEO, resulting in consistent growth. Planned and launched multi-channel campaigns on platforms including Meta, LinkedIn, and Google. Oversaw three Jira boards, managed sprint cycles and QA testing, ensuring high digital experience standards. Created real-time dashboards in Looker Studio and Power BI and automated reporting using AI with Microsoft Copilot. Managed marketing database with SQL for deeper data analysis and delivered actionable reports to guide strategies. Updated website via headless CMS for scalability, maintained eCommerce apps, led A/B testing, collaborated on UX improvements, and supported multilingual content strategies and

Digital Specialist at Medisca, Montreal, QC, Canada

September 1, 2024 - Present

Led the execution of multi-market digital initiatives across the USA, Canada (EN/FR), and Australia, ensuring strategic consistency, localized engagement, and performance alignment. Managed and prioritized internal digital requests, improving workflow efficiency. Directed SEO strategies through structured quarterly roadmaps, launched tailored multi-channel campaigns across Meta, LinkedIn, and Google platforms. Oversaw Jira boards for sprint planning and testing, collaborated cross-functionally to align creative and functional strategies. Created dynamic dashboards for performance monitoring and automated reporting to accelerate analysis. Managed marketing database with SQL for in-depth insights, led A/B testing and UX collaboration, contributed to multilingual content strategies, and enhanced site search with Algolia.

Digital Marketing Manager at CodinGrad

January 31, 2024 - August 1, 2025

Promoted to lead marketing department overseeing digital strategy, content development, and website management. Executed integrated multi-channel marketing campaigns encompassing SEO, social media, email, and influencer initiatives to build brand presence. Directed website architecture and UX improvements enhancing performance and conversions. Spearheaded Martech tool adoption for automation, CRM, analytics, and A/B testing to increase efficiency and insights. Managed cross-functional teams fostering collaboration and high performance, provided mentorship to junior staff, and oversaw influencer and partnership strategies aligned to long-term growth. Facilitated weekly reviews and implemented data-driven marketing innovations to stay ahead of trends.

Digital Marketing Manager at CodinGrad, Hyderabad, India

January 31, 2024 - August 1, 2025

Led the marketing department, overseeing digital strategy, content development, and website management. Designed and executed multi-channel campaigns integrating SEO, social media, email, and influencer strategies to build brand presence. Directed website architecture and UX improvements to enhance performance and conversions. Led Martech tool adoption including campaign automation, CRM, analytics, and A/B testing. Managed cross-functional teams, provided mentorship, and oversaw influencer and partnership strategies aligned with brand growth. Facilitated performance reviews to translate data insights into actionable improvements. Regularly piloted new Martech solutions to drive innovation and scalability.

Web Developer (Internship) at Ceranatech

December 31, 2023 - August 1, 2025

Developed client websites using WordPress from scratch, managing content effectively. Conducted client meetings to understand requirements and ensure alignment with project goals. Implemented SEO strategies to optimize websites for better search engine rankings and visibility. Managed projects by coordinating timelines, tasks, and resources achieving delivery on schedule and high client satisfaction. Demonstrated proactive learning and teamwork, contributing to a positive work environment and receiving positive client feedback for quality deliveries.

Web Developer (Internship) at Ceranatech, Montreal, QC, Canada

December 31, 2023 - August 1, 2025

Developed client websites from scratch using WordPress, demonstrating proficiency in CMS. Conducted client meetings to gather requirements and ensure project alignment. Implemented SEO strategies to optimize client sites for search engine rankings and visibility. Managed web development projects ensuring timely delivery and high client satisfaction. Demonstrated proactive learning and contributed positively to the team environment. Received positive client feedback for high-quality, user-centric websites.

Digital Marketing Specialist at CodinGrad

August 31, 2022 - August 1, 2025

Collaborated on social media, SEO, and content strategies to support lead generation and engagement. Handled on-page SEO, keyword optimization, blog publishing, and link-building improving search visibility. Managed WordPress content updates and UI enhancements aligning with user needs and brand voice. Utilized Google Analytics and Tag Manager to track performance and derive optimization insights. Designed marketing visuals with Canva maintaining brand consistency. Coordinated closely with developers, designers, and stakeholders ensuring marketing goals were met on schedule. Supported campaign reporting and contributed to a data-driven marketing culture. Evaluated Martech tools for email marketing and project collaboration enhancements.

Digital Marketing Specialist at CodinGrad, Hyderabad, India

August 31, 2022 - August 1, 2025

Collaborated on social media, SEO, and content strategies supporting lead generation and user engagement. Handled on-page SEO, blog publishing, keyword optimization, and link-building initiatives to enhance search visibility. Assisted with WordPress content updates and UI improvements. Used Google Analytics and Tag Manager for performance tracking and insights. Designed marketing visuals with Canva, ensuring brand consistency. Worked closely with developers, designers, and stakeholders for alignment on marketing goals. Supported campaign reporting, dashboards, and data-driven team culture. Participated in Martech tool evaluations recommending platforms for email marketing and project collaboration.

Frontend Web Developer at Cognizant Technologies Solutions

July 31, 2021 - August 1, 2025

Led redesigns of legacy websites incorporating modern UI/UX principles and advanced JavaScript to boost appeal and engagement. Developed responsive features across platforms utilizing HTML, CSS, and JavaScript ensuring consistent user experience. Applied Agile methodologies to optimize workflows for timely project delivery. Enhanced user interaction tools improving design versatility and satisfaction. Collaborated with backend teams to troubleshoot and resolve technical issues, guaranteeing seamless functionality and optimal website performance.

Frontend Web Developer at Cognizant Technologies Solutions, Hyderabad, India

July 31, 2021 - August 1, 2025

Led redesign of legacy 3M websites integrating modern UI/UX design and advanced JavaScript features to enhance engagement. Developed responsive web features for mobile and desktop using HTML, CSS, and JavaScript. Implemented Agile methodologies for more efficient project delivery. Enhanced user interaction tools to improve design versatility and user satisfaction. Collaborated with backend developers to resolve technical issues ensuring seamless website functionality and performance.