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Hi, I'm Alexandra Lawrence, a highly skilled Digital Marketing Specialist with a passion for leading end-to-end marketing strategies that drive brand growth and customer engagement. I have a strong background in content writing, SEO, social media, email marketing, and website management, and I love crafting compelling digital content that resonates with audiences. Based in Provence, France, I enjoy working collaboratively with teams across different functions to bring creative marketing strategies to life. Whether it’s managing digital campaigns, creating UX copy, or optimizing websites for SEO, I strive to deliver impactful results with a friendly and approachable style.…Hi, I'm Alexandra Lawrence, a highly skilled Digital Marketing Specialist with a passion for leading end-to-end marketing strategies that drive brand growth and customer engagement. I have a strong background in content writing, SEO, social media, email marketing, and website management, and I love crafting compelling digital content that resonates with audiences. Based in Provence, France, I enjoy working collaboratively with teams across different functions to bring creative marketing strategies to life. Whether it’s managing digital campaigns, creating UX copy, or optimizing websites for SEO, I strive to deliver impactful results with a friendly and approachable style.

Alexandra Lawrence

Copywriter, Digital Marketer, Content Creator, +2

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Hi, I'm Alexandra Lawrence, a highly skilled Digital Marketing Specialist with a passion for leading end-to-end marketing strategies that drive brand growth and customer engagement. I have a strong background in content writing, SEO, social media, email marketing, and website management, and I love crafting compelling digital content that resonates with audiences. Based in Provence, France, I enjoy working collaboratively with teams across different functions to bring creative marketing strategies to life. Whether it’s managing digital campaigns, creating UX copy, or optimizing websites for SEO, I strive to deliver impactful results with a friendly and approachable style.…Hi, I'm Alexandra Lawrence, a highly skilled Digital Marketing Specialist with a passion for leading end-to-end marketing strategies that drive brand growth and customer engagement. I have a strong background in content writing, SEO, social media, email marketing, and website management, and I love crafting compelling digital content that resonates with audiences. Based in Provence, France, I enjoy working collaboratively with teams across different functions to bring creative marketing strategies to life. Whether it’s managing digital campaigns, creating UX copy, or optimizing websites for SEO, I strive to deliver impactful results with a friendly and approachable style.

Available to hire

Hi, I’m Alexandra Lawrence, a highly skilled Digital Marketing Specialist with a passion for leading end-to-end marketing strategies that drive brand growth and customer engagement. I have a strong background in content writing, SEO, social media, email marketing, and website management, and I love crafting compelling digital content that resonates with audiences.

Based in Provence, France, I enjoy working collaboratively with teams across different functions to bring creative marketing strategies to life. Whether it’s managing digital campaigns, creating UX copy, or optimizing websites for SEO, I strive to deliver impactful results with a friendly and approachable style.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager - UK at ToolTime

February 28, 2025 - August 1, 2025

Independently defined and executed UK marketing strategy including free trial initiatives and brand voice development. Managed Webflow UK website end-to-end, localizing German content for UK audiences. Conducted keyword research and SEO improvements, built new pages and blogs. Produced a wide range of digital content including email campaigns, landing pages, and video scripts. Developed promotional campaigns and supported lead generation. Managed social media posts for Instagram and TikTok, and oversaw UK PR strategy maintaining agency relationships.

Digital Marketing Specialist - Full Time Freelance

February 1, 2025 - Present

Led full website UX/UI design and build, creating new pages and writing site copy with a focus on usability and SEO. Created and executed digital marketing strategies across email, social media, and paid media channels. Designed and automated email campaigns, managed social media content and schedules, ran paid social ad campaigns with A/B testing and performance optimization, and acted as ongoing marketing lead collaborating cross-functionally. Produced a wide range of branded visuals and wrote SEO-optimized blog content and UX copy using Figma.

Marketing & Communications Manager at Business in the Community

January 31, 2024 - August 1, 2025

Managed and delivered membership marketing and communications strategy, including inbound marketing, gated content, and email nurturing journeys. Implemented and managed Pardot (Account Engagement) digital tool. Curated and sent biweekly and monthly newsletters. Managed relationships and collaborated with internal stakeholders including social media and design teams. Implemented case study strategies and supported varied marketing tasks including event promotion and member engagement.

Content Marketing Manager at Shepper

November 30, 2021 - August 1, 2025

Developed and implemented overall content marketing strategy for business objectives. Acted as brand guardian maintaining content alignment with brand tone and style. Managed editorial and social media calendars for B2B and B2C. Produced eBooks, blogs, whitepapers, sales decks, case studies, newsletters, and email marketing campaigns. Project-managed video creation, website overhaul, and lead generation campaigns. Utilized Hubspot and Google Analytics for performance tracking and collected customer insights through surveys and interviews.

B2B Marketing Manager at DNAfit / Prenetics

February 29, 2020 - August 1, 2025

Project-managed campaigns, product launches, B2B events and video production. Managed event appearances including UK-Africa Investment Summit. Owned B2B marketing strategy, revived B2B2C channel, and launched new products targeting health professionals. Created advertising and email marketing campaigns. Translated technical content into consumer-friendly communication. Developed lead capture and nurturing strategies using Hubspot. Managed marketing teams for collateral creation and supported CEO's social media presence.

Copy & Content Executive at The Institute of Promotional Marketing

March 31, 2019 - August 1, 2025

Wrote monthly thought leadership and opinion blog pieces conducting research through surveys, interviews, and events. Managed a WordPress news website including research, writing, editing, and advertising. Managed social media using Hootsuite and designed/editing graphics with Adobe Photoshop for social media and website. Created weekly email newsletters and supported event management including awards and networking events.