Utsav Kataria

Conducted comprehensive SEO audits (technical, on-page, and content) for client websites across real estate, fintech, healthcare, and e-commerce sectors. Performed in-depth keyword research and developed SEO roadmaps aligned with each client's business objectives and market competition. Optimised metadata, headings, internal linking, and schema markup to improve crawlability and enhance SERP visibility. Monitored performance via Google Search Console and analytics tools to identify content gaps and growth opportunities. Collaborated with design and dev teams to implement SEO fixes including improving page speed, mobile responsiveness, and accessibility. Regularly analysed competitors to refine SEO strategies and identify backlink and content opportunities.

Led comprehensive SEO initiatives including full-site audits, Core Web Vitals improvements, internal linking, and structured data implementation. Resolved large-scale site issues flagged by Semrush and Screaming Frog, significantly improving crawlability and reducing indexation errors. Performed keyword research and SERP analysis to target high-intent, low-competition queries related to B2B services and SaaS tools. Optimised site architecture and URL structures across multilingual/localised Webflow websites. Audited and optimised 100+ pages across blogs and landing pages, improving rankings and increasing organic traffic. Provided ongoing guidance for content briefs, on-page SEO, meta optimisation, and schema markup. Developed and executed content strategies mapped to user search intent, aligning with business goals across sectors like tech, AI, and SaaS. Used heatmap and session recording tools to analyse user behaviour, leading to targeted UI/UX improvements and increased conversions

Audited complex sections of financial statements for companies in Media/Entertainment and Energy sectors, ensuring compliance with statutory requirements such as U.S. GAAP. Planned, executed, and monitored audit engagements, identifying and resolving audit and accounting issues. Prepared audit work papers and maintained relationships with onshore teams across different locations.