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Hi, I'm Leonela Bianca Rodríguez, a creative and strategic Project Manager with over 5 years of experience in digital marketing, client relationship management, and creative campaign execution. I enjoy crafting compelling narratives that engage audiences and help brands grow. I'm skilled at coordinating cross-functional teams and have a particular passion for video content strategy. I thrive on building strong collaborations between creative, paid media, and PR teams to deliver integrated marketing solutions. I’m also continuously improving my English skills to better serve client-facing roles and expand my professional reach.…Hi, I'm Leonela Bianca Rodríguez, a creative and strategic Project Manager with over 5 years of experience in digital marketing, client relationship management, and creative campaign execution. I enjoy crafting compelling narratives that engage audiences and help brands grow. I'm skilled at coordinating cross-functional teams and have a particular passion for video content strategy. I thrive on building strong collaborations between creative, paid media, and PR teams to deliver integrated marketing solutions. I’m also continuously improving my English skills to better serve client-facing roles and expand my professional reach.

Leonela Bianca Rodríguez

Project Manager, Social Media Manager, Content Creator, +1

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Hi, I'm Leonela Bianca Rodríguez, a creative and strategic Project Manager with over 5 years of experience in digital marketing, client relationship management, and creative campaign execution. I enjoy crafting compelling narratives that engage audiences and help brands grow. I'm skilled at coordinating cross-functional teams and have a particular passion for video content strategy. I thrive on building strong collaborations between creative, paid media, and PR teams to deliver integrated marketing solutions. I’m also continuously improving my English skills to better serve client-facing roles and expand my professional reach.…Hi, I'm Leonela Bianca Rodríguez, a creative and strategic Project Manager with over 5 years of experience in digital marketing, client relationship management, and creative campaign execution. I enjoy crafting compelling narratives that engage audiences and help brands grow. I'm skilled at coordinating cross-functional teams and have a particular passion for video content strategy. I thrive on building strong collaborations between creative, paid media, and PR teams to deliver integrated marketing solutions. I’m also continuously improving my English skills to better serve client-facing roles and expand my professional reach.

Available to hire

Hi, I’m Leonela Bianca Rodríguez, a creative and strategic Project Manager with over 5 years of experience in digital marketing, client relationship management, and creative campaign execution. I enjoy crafting compelling narratives that engage audiences and help brands grow. I’m skilled at coordinating cross-functional teams and have a particular passion for video content strategy.

I thrive on building strong collaborations between creative, paid media, and PR teams to deliver integrated marketing solutions. I’m also continuously improving my English skills to better serve client-facing roles and expand my professional reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Project Manager - Digital Marketing at Encender Comunicación

June 30, 2025 - August 1, 2025

Led strategy and execution of digital campaigns for brands including Kia, Cinzano, Cynar, Bieckert CCU, and Sociedad Rural Argentina. Collaborated with creative, paid media, design, content, developers, PR, and influencer teams to deliver integrated marketing solutions. Directed audiovisual and photographic productions, including briefing, timelines, and creative delivery. Built and presented campaign proposals and client-facing reports using storytelling and performance insights. Managed budgets, suppliers, and invoicing processes. Drove CRM and email marketing campaigns with customer segmentation and A/B testing.

Account Executive - Digital Marketing at Adamas Agencia

November 1, 2022 - August 1, 2025

Developed content and creative strategies for social media and performance campaigns. Presented creative proposals and managed project timelines with internal and external stakeholders. Coordinated execution with teams from design, programming, e-commerce, and digital media. Delivered performance reports and client presentations based on campaign insights. Managed accounts for “Brigadas” – official partners of Mercado Libre.

Social Media Manager & Content Creator at Freelance

December 31, 2022 - August 1, 2025

Created digital content and visual assets for social platforms using storytelling techniques. Designed and executed paid media campaigns on Google Ads and Meta Ads, including segmentation, budgeting, optimization, and reporting. Edited videos and produced branded photography for multiple digital channels. Analyzed performance data and adjusted content and media strategies based on KPIs and client objectives.