Available to hire
I am a strategic marketing executive with over 17 years of experience leading high-performing teams in B2B SaaS, media, FMCG, and hospitality sectors. I specialize in driving revenue, pipeline, and brand impact through data-led, multi-channel marketing strategies and excel at aligning marketing with commercial priorities to achieve scalable and sustainable growth.
I have extensive experience directing global marketing efforts across EMEA, North America, and Asia, managing fully remote teams and collaborating cross-functionally to deliver optimized performance. My approach integrates thought leadership, demand generation, ABM, and brand content strategies with hands-on expertise in marketing automation and KPI analytics to accelerate enterprise pipelines and revenue growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Manager for EMEA – Growth & Events at InMoment
July 31, 2025 - September 2, 2025Introduced ABM nurture sequences and intent-driven retargeting increasing SQL-to-win rate from 16% to 34%, generating £580K in opportunities within 3 months. Led HX Forum Europe event campaign gaining 150+ C-suite registrations influencing £1.1M pipeline. Managed cross-functional and regional agile squads to reduce campaign launch cycles by 14%. Developed sales enablement assets supporting demand generation and enterprise deal acceleration.
Digital Marketing Manager for EMEA – Growth & Events at InMoment
July 31, 2025 - August 1, 2025Introduced ABM nurture sequences and intent-driven retargeting which lifted SQL-to-win rate from 16% to 34% and generated £580K in opportunities within 3 months. Led HX Forum Europe flagship event campaign driving 150+ C-suite registrations influencing £1.1M in qualified pipeline. Headed cross-functional and cross-regional squad using Agile sprints to reduce campaign launch cycles by 14%. Developed sales enablement assets including white papers, case studies, battle cards, and pitch decks to support demand generation and accelerate enterprise deal cycles.
Digital Marketing Manager for EMEA – Growth & Events at InMoment
July 31, 2025 - August 1, 2025Introduced account-based marketing (ABM) nurture sequences and intent-driven retargeting which improved SQL-to-win rate from 16% to 34%, generating £580K in opportunities within three months. Led Europe flagship event campaign driving over 150 C-suite registrations and influencing £1.1M in pipeline. Headed cross-functional and regional squads using Agile sprints to reduce campaign launch cycles by 14%. Developed sales enablement assets such as white papers, case studies, battle cards, and pitch decks to support demand generation and accelerate enterprise deal cycles.
Digital Marketing Manager for EMEA – Growth & Events at InMoment
July 31, 2025 - August 1, 2025Introduced ABM nurture sequences and intent-driven retargeting that increased SQL-to-win rate from 16% to 34% and generated £580K in opportunities within 3 months. Led HX Forum Europe flagship event campaign, driving 150+ C-suite registrations and influencing £1.1M in qualified pipeline. Managed a cross-functional and cross-regional squad using Agile sprints to cut campaign launch cycles by 14%. Developed sales enablement assets including white papers, case studies, battle cards, and pitch decks to support demand generation and accelerate enterprise deal cycles.
Digital Marketing Manager for EMEA – Growth & Events at InMoment
July 31, 2025 - August 1, 2025Introduced ABM nurture sequences and intent-driven retargeting that lifted SQL-to-win rate from 16% to 34%, generating £580K in opportunities within 3 months. Led flagship event campaign driving 150+ C-suite registrations influencing £1.1M in qualified pipeline. Headed cross-functional and cross-regional squad using Agile sprints to cut campaign launch cycles by 14%. Developed sales enablement assets including white papers, case studies, battle cards, and pitch decks to support demand generation and accelerate enterprise deal cycles.
Head of Marketing & Growth at Revenue Rhino
February 28, 2025 - September 2, 2025Oversaw end-to-end pipeline influence and demand generation strategy across North America for AI-powered B2B SaaS and fintech clients. Executed multi-channel campaigns (PPC, Google Ads, Meta Ads, LinkedIn), newsletters, organic social, ABM email nurtures, and webinars, achieving 30% CAC reduction, 120% inbound lead increase, and up to 30% YoY revenue growth. Managed marketing automation and CRM systems, directed an 8-person remote cross-functional marketing team, and optimized marketing spend and performance. Delivered seamless global collaboration and led strategic pivots to meet business priorities while building strategic partnerships and sales enablement content.
Head of Marketing & Growth at Revenue Rhino
February 28, 2025 - August 1, 2025Owned end-to-end pipeline influence and demand generation strategy across North America executing targeted multi-channel campaigns across paid ads (PPC, Google Ads, Meta Ads, LinkedIn), newsletters, organic social, ABM email nurture campaigns, and webinars, resulting in 30% reduced CAC, 120% increase in inbound leads, and up to 30% YoY revenue growth. Tracked and optimized marketing KPIs using HubSpot, Google Analytics, and Looker Studio. Managed marketing automation and CRM using HubSpot and Salesforce. Directed an 8-person fully remote cross-functional marketing team. Ensured seamless collaboration across global time zones using agile tools. Navigated multiple service and offer pivots, reallocating GTM and messaging to meet growth targets. Oversaw full marketing P&L optimizing spend for maximum ROI. Built strategic partnerships and co-marketing initiatives. Developed sales enablement assets to support client demand generation and accelerate deal cycles.
Head of Marketing & Growth at Revenue Rhino
February 28, 2025 - August 1, 2025Owned end-to-end pipeline influence and demand generation strategy across North America through targeted multi-channel campaigns including PPC, Google Ads, Meta Ads, LinkedIn, newsletters, organic social, ABM nurture campaigns, and webinars. Achieved 30% reduced CAC, 120% increase in inbound leads, and up to 30% YoY revenue growth. Managed key marketing KPIs using HubSpot, Google Analytics, and Looker Studio, optimizing campaign performance. Directed an 8-person fully remote cross-functional marketing team and ensured collaboration across global time zones. Oversaw full marketing P&L, strategic partnerships, sales enablement asset development, and rapid GTM re-strategizing in response to business pivots.
Head of Marketing & Growth at Revenue Rhino
February 28, 2025 - August 1, 2025Owned end-to-end pipeline influence and demand generation strategy across North America by executing targeted, multi-channel campaigns across paid ads (PPC, Google Ads, Meta Ads, LinkedIn), newsletters, organic social, ABM email nurture campaigns, and webinars. Achieved 30% reduced CAC, 120% increase in inbound leads, and up to 30% YoY revenue growth. Tracked and optimized key marketing KPIs using HubSpot, Google Analytics, and Looker Studio. Managed marketing automation and CRM platforms including HubSpot and Salesforce. Directed an 8-person fully remote cross-functional marketing team and ensured collaboration across global time zones. Navigated multiple service pivots, re-strategizing GTM and messaging. Oversaw full marketing P&L and strategic partnerships. Developed sales enablement assets to support demand generation and enterprise deals.
Head of Marketing & Growth at Revenue Rhino
February 28, 2025 - August 1, 2025Owned end-to-end pipeline influence and demand generation strategy across North America through multi-channel campaigns including paid ads, newsletters, organic social, ABM email nurture campaigns, and webinars resulting in 30% reduced CAC, 120% increase in inbound leads, and up to 30% YoY revenue growth. Managed marketing KPIs, marketing automation, and CRM platforms such as HubSpot and Salesforce. Directed a remote cross-functional marketing team, aligned cross-regional functions to improve funnel efficiency. Oversaw marketing P&L and strategic partnerships to expand reach and drive pipeline.
Marketing & Media Brand Consultant at The Podfluence
October 1, 2023 - PresentDeveloped and executed GTM and demand generation strategies for B2B SaaS clients, achieving a 162% lift in engagement and 78% increase in leads within 60 days. Led thought leadership, brand-building campaigns, and multi-channel content generation involving podcasts, short videos, newsletters, social media, and webinars. Acted as strategic advisor in media brand positioning, audience growth, and pipeline acceleration for SaaS and service startups.
Marketing & Media Brand Consultant at The Podfluence
October 1, 2023 - PresentDeveloped and executed GTM and demand generation strategies for B2B SaaS clients, delivering a 162% lift in engagement and 78% increase in leads within 60 days. Developed and executed thought leadership and brand-building campaigns using podcasts, short form video, newsletters, social media, and webinars to drive demand generation and increase pipeline. Built and optimized multi-channel demand generation programs integrating SEO, paid media, email nurture, performance marketing, and content. Acted as a strategic advisor on brand positioning, audience growth, and pipeline acceleration working closely with founders and marketing leaders in fast-scaling SaaS and service businesses.
Marketing & Media Brand Consultant at The Podfluence
October 1, 2023 - PresentDeveloped and executed go-to-market (GTM) and demand generation strategies for B2B SaaS clients, resulting in a 162% lift in engagement and a 78% increase in leads within 60 days. Managed thought leadership and brand-building campaigns across podcasts, short form video, newsletters, social media, and webinars to drive demand generation and increase pipeline. Acted as a hands-on strategic advisor on media brand positioning, audience growth, and pipeline acceleration, working closely with founders and marketing leaders in fast-scaling SaaS and service businesses.
Marketing & Media Brand Consultant at The Podfluence
October 1, 2023 - PresentDeveloped and executed GTM and demand generation strategies for B2B SaaS clients, delivering a 162% lift in engagement and 78% increase in leads within 60 days. Developed thought leadership and brand-building campaigns using podcasts, video, newsletters, social media, and webinars to drive demand generation and increase pipeline. Built and optimized multi-channel demand generation programs integrating SEO, paid media, email nurture, performance marketing, and content. Acted as strategic advisor on media brand positioning, audience growth, and pipeline acceleration, collaborating with founders and marketing leaders in fast-scaling SaaS and service businesses.
Marketing & Media Brand Consultant at The Podfluence
October 1, 2023 - PresentDeveloped and executed GTM and demand generation strategies for B2B SaaS clients, delivering a 162% lift in engagement and 78% increase in leads within 60 days. Created thought leadership and brand-building campaigns via podcasts, short form video, newsletters, social media, and live webinars to drive demand generation and increase pipeline. Acted as strategic advisor on media brand positioning and audience growth, working closely with founders and marketing leaders in fast-scaling SaaS and service businesses.
Chief Marketing Officer at HostPro Philippines
November 30, 2021 - September 2, 2025Led marketing for one of the top 5 fastest-growing Hospitality & Property Management firms in Metro Manila. Drove 230% inbound lead increase over 2 years via PPC, Facebook Ads, influencer marketing, SEO/SEM, partnerships, and referral programs. Achieved 78% organic traffic growth in 6 months and ranked the brand on Google's first page within 18 months. Headed a 5-person marketing team, managed marketing budgets, and drove full-funnel growth and retention through demand generation campaigns, ABM email nurtures, events, and multi-channel paid advertising. Positioned HostPro as a recognized brand by aligning marketing with commercial objectives and data-driven decision making.
Chief Marketing Officer at HostPro Philippines
November 30, 2021 - August 1, 2025Drove 230% inbound lead increase within 2 years using PPC, Facebook Ads, influencer marketing, SEO/SEM, partnerships, and referral programs. Achieved 78% organic traffic growth in 6 months and ranked the brand on Google's first page for key terms in 18 months. Developed ABM campaigns driving 310% ARR growth. Built and led a 5-person marketing team covering demand generation, PPC, graphic design, and BDRs aligning with sales and operations teams. Managed marketing budget and nationwide growth strategy across brand, demand generation, and customer advocacy through ABM campaigns, newsletters, social media, paid ads, and events. Developed sales enablement assets. Positioned HostPro as a recognized brand by aligning marketing with commercial objectives, optimizing funnels, and embedding data-driven decision making.
Chief Marketing Officer at HostPro Philippines
November 30, 2021 - August 1, 2025Led the marketing function at a top 5 fastest-growing hospitality and property management firm in Metro Manila. Drove 230% increase in inbound leads over two years using PPC, Facebook Ads, influencer marketing, SEO/SEM, partnerships, and referral programs. Delivered 78% growth in organic traffic in six months and ranked the brand on Google's first page for key terms within 18 months. Developed ABM campaigns, tracked KPIs, and grew ARR by 310%. Built and led marketing teams aligned with sales and operations to enable full-funnel growth through omni-channel campaigns and live events.
Chief Marketing Officer at HostPro Philippines
November 30, 2021 - August 1, 2025Drove 230% inbound lead increase over 2 years using PPC, Facebook Ads, influencer marketing, SEO/SEM, partnerships, and referral programs. Grew organic traffic by 78% in 6 months and ranked the brand on Google's first page for key terms within 18 months. Executed ABM campaigns resulting in 310% ARR growth. Built and led a 5-person marketing team aligned with sales and operations to deliver full-funnel growth and retention. Managed marketing budget and nationwide growth strategy including brand, demand generation, and customer advocacy via multi-channel campaigns and live events. Positioned HostPro as a recognized brand by aligning marketing with commercial objectives and embedding data-driven decision making.
Chief Marketing Officer at HostPro Philippines
November 30, 2021 - August 1, 2025Drove 230% inbound lead increase within 2 years using PPC, Facebook Ads, influencer marketing, SEO/SEM, partnerships, and referral programs. Achieved 78% growth in organic traffic and ranked the brand on Google's first page for key terms. Developed and executed ABM campaigns resulting in 310% ARR growth. Built and led marketing teams, managed budget, and executed nationwide growth strategy across brand, demand gen, and customer advocacy. Created sales enablement assets and positioned HostPro as a recognized brand by aligning marketing operations with commercial objectives.
Brand Manager for Whyte & Mackay in Asia at Emperador Distillers Inc.
June 30, 2017 - September 2, 2025Drove market share growth of 300% for The Dalmore and 170% for Jura in the Philippines by localizing global campaigns to fit regional consumer behaviour and market dynamics. Led regional GTM strategies including ATL, BTL, digital, PR, events, and influencer marketing across Asia, ensuring brand consistency with UK HQ. Managed distributor and agency collaboration and produced sales enablement materials tailored for regional markets.
Brand Manager for Whyte & Mackay in Asia at Emperador Distillers Inc.
June 30, 2017 - August 1, 2025Drove a 300% increase in market share for The Dalmore and 170% for Jura in the Philippines within 2 years by tailoring global campaigns to local consumer behavior and trade insights. Localized and executed global brand strategy for premium spirits across Asian markets adapting positioning and messaging regionally. Led regional go-to-market strategy covering ATL, BTL, digital, PR, events, and influencer marketing. Managed collaboration with distributors, agencies, and internal teams to deliver tailored high-impact activations. Produced local product marketing and sales enablement assets including white papers, battle cards, case studies and pitch decks to support in-market teams and accelerate deals.
Brand Manager for Whyte & Mackay in Asia at Emperador Distillers Inc.
June 30, 2017 - August 1, 2025Led local adaptation and execution of global premium spirits brand strategy in Asian key markets including Singapore, Taiwan, China, Vietnam, and the Philippines. Achieved significant market share growth for The Dalmore and Jura brands through tailored campaigns and activations. Managed regional GTM strategy covering ATL, BTL, digital, PR, events, and influencer marketing while ensuring brand consistency with Global HQ. Supported in-market teams with sales enablement assets such as white papers, battle cards, case studies, and pitch decks.
Brand Manager for Whyte & Mackay in Asia at Emperador Distillers Inc.
June 30, 2017 - August 1, 2025Increased market share by 300% for The Dalmore and 170% for Jura in the Philippines within 2 years by localizing global campaigns based on consumer behavior, trade insights, and competitive landscape. Localized and executed global brand strategy across Asian markets including Singapore, Taiwan, China, Vietnam, and the Philippines, adapting messaging and campaigns for regional markets. Led regional go-to-market strategy including ATL, BTL, digital, PR, events, and influencer marketing while aligning with UK global HQ team. Managed collaboration with distributors, agencies, and internal teams. Produced local product marketing and sales enablement assets to support in-market teams and accelerate deals.
Brand Manager for Whyte & Mackay in Asia at Emperador Distillers Inc.
June 30, 2017 - August 1, 2025Increased market share significantly by tailoring global campaigns for local consumer behaviour and competitive landscape. Localized and executed global brand strategy across Asian markets ensuring brand consistency and integrity. Led regional go-to-market strategy including ATL, BTL, digital, PR, events, and influencer marketing. Managed cross-functional collaboration with distributors, agencies, and internal teams to deliver impactful activations and produced marketing and sales enablement assets to support in-market teams.
Regional Marketing & Business Development Manager (APAC) at VHS (Belt Collins Intl. HK)
December 31, 2015 - September 2, 2025Secured over US$6M in project contracts across India, Vietnam, and Southeast Asia via ABM-style business development and stakeholder engagement. Owned APAC marketing strategy with paid digital campaigns and content, producing 180% ROI and 130% growth in qualified leads in 12 months. Conducted market segmentation, competitor analysis, GTM strategy inputs, and event execution aligned with brand and pipeline goals.
Regional Marketing & Business Development Manager (APAC) at VHS (Belt Collins Intl. HK)
December 31, 2015 - August 1, 2025Secured over US$6M in project contracts across India, Vietnam, and Southeast Asia through targeted ABM-style business development and stakeholder engagement. Owned APAC marketing strategy across paid digital campaigns and content channels delivering 180% ROI and increasing qualified leads by 130% within 12 months. Tracked and optimized KPIs using Google Analytics. Conducted market segmentation, competitor analysis, and pricing input to inform GTM strategy and regional expansion priorities. Developed marketing materials, proposals, and RFP responses for enterprise prospects. Executed conference and event strategies aligning brand and GTM objectives to drive awareness and pipeline.
Regional Marketing & Business Development Manager (APAC) at VHS (Belt Collins Intl. HK)
December 31, 2015 - August 1, 2025Owned APAC marketing strategy and business development for a global landscape architecture firm. Secured over US$6M in project contracts through targeted ABM efforts and stakeholder engagement. Led PPC digital campaigns and content strategies achieving 180% ROI and 130% increase in qualified leads within 12 months. Conducted market segmentation, competitor analysis, and pricing consultation to inform GTM strategy. Developed marketing proposals, RFP responses, and executed event strategies to drive pipeline.
Regional Marketing & Business Development Manager (APAC) at VHS (Belt Collins Intl. HK)
December 31, 2015 - August 1, 2025Secured over US$6M in project contracts across India, Vietnam, and Southeast Asia through targeted ABM-style business development and stakeholder engagement. Owned APAC marketing strategy covering paid digital campaigns (PPC) and content channels, delivering 180% ROI and increasing qualified lead volume by 130% in 12 months. Tracked and optimized KPIs using Google Analytics. Conducted market segmentation, competitor analysis, and provided pricing input for GTM strategy and regional expansion. Developed marketing materials, proposals, and RFP responses tailored to enterprise prospects. Created conference and event strategies aligned to brand and GTM objectives to drive awareness and pipeline.
Regional Marketing & Business Development Manager (APAC) at VHS (Belt Collins Intl. HK)
December 31, 2015 - August 1, 2025Secured over US$6M in project contracts through targeted ABM-style business development and stakeholder engagement. Owned APAC marketing strategy across paid campaigns and content channels delivering 180% ROI and increasing qualified leads by 130%. Conducted market segmentation, competitor analysis, and pricing input to inform GTM strategy. Developed marketing materials, proposals, and RFP responses. Executed conference and event strategies aligned with brand and GTM objectives to drive awareness and pipeline.
Marketing & Communications Manager at Mövenpick
December 31, 2013 - September 2, 2025Led rebranding and repositioning of The Hilton into Mövenpick Hotel Mactan Island Cebu as its flagship property in the Philippines. Directed integrated PR, digital, and event strategies increasing brand equity and market share. Delivered US$200K earned media value through media coverage, boosting guest bookings and revenue. Managed paid digital ads and email marketing to support direct bookings and promotions. Served as official spokesperson leading media relations, influencer marketing, and crisis communications.
Marketing & Communications Manager at Mövenpick
December 31, 2013 - August 1, 2025Led full rebranding and market repositioning of The Hilton into Mövenpick Hotel Mactan Island Cebu, launching Mövenpick's flagship property in the Philippines. Led integrated PR, digital, and events strategy to elevate brand equity and market share. Delivered US$200K earned media value by securing media coverage increasing guest bookings and revenue. Ran paid ad campaigns (PPC, Google Ads), social ads, and email nurture programs to support bookings, events, and promotions boosting marketing ROI and visibility. Directed creative execution for video production, visual identity, UI/UX, and copywriting across internal teams and agencies. Served as official spokesperson leading influencer marketing, media relations, guest engagement, and crisis communications. Reported performance insights to exec stakeholders ensuring data-driven forecasting.
Marketing & Communications Manager at Mövenpick
December 31, 2013 - August 1, 2025Led rebranding and market repositioning of the Hilton into Mövenpick Hotel Mactan Island Cebu. Developed integrated PR, digital, and event strategies to boost brand equity and market share. Delivered US$200K in earned media value increasing guest bookings and direct revenue. Managed paid ad campaigns (PPC, Google Ads), social ads, and email nurturing to support bookings and promotions. Directed creative execution across video production, visual identity, UI/UX, and copywriting. Served as official spokesperson leading media relations, influencer marketing, guest engagement, and crisis communications.
Marketing & Communications Manager at Mövenpick
December 31, 2013 - August 1, 2025Led full rebranding and market repositioning of The Hilton into Mövenpick Hotel Mactan Island Cebu, successfully launching the flagship property in the Philippines. Managed integrated strategy across PR, digital, and events to elevate brand equity and market share. Delivered US$200K in earned media value by securing press coverage and paid placements, increasing guest bookings and direct revenue. Managed paid ad campaigns (PPC, Google Ads), social ads and email nurtures to support bookings, events, and promotions, boosting ROI and online visibility. Directed creative execution including video production, visual identity, UI/UX, and copywriting working with internal teams and agencies. Served as the hotel spokesperson, leading influencer marketing, media relations, guest engagement, and crisis communications. Reported performance insights to executives, ensuring data-driven forecasting aligned with revenue goals.
Marketing & Communications Manager at Mövenpick
December 31, 2013 - August 1, 2025Led full rebranding and market repositioning of The Hilton into Mövenpick Hotel Mactan Island Cebu. Delivered US$200K in earned media value by securing press coverage and paid placements across top-tier media, increasing guest bookings and direct revenue. Ran paid advertising campaigns and social media initiatives to support bookings, events, and promotions. Directed creative execution including video production, visual identity, UI/UX, and copywriting. Served as official spokesperson handling influencer marketing, media relations, guest engagement, and crisis communications. Reported performance insights to executives ensuring alignment with revenue goals.
Education
at Southville Intl. Schools & Colleges
January 11, 2030 - August 1, 2025 at Southville Intl. Schools & Colleges
January 11, 2030 - August 1, 2025High School Diploma at Southville Intl. Schools & Colleges
January 1, 2000 - December 31, 2004 at Southville Intl. Schools & Colleges
January 1, 2000 - December 31, 2000 at Southville Int l. Schools & Colleges
January 11, 2030 - September 2, 2025Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Consumer Goods, Travel & Hospitality, Professional Services, Financial Services, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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