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Hi! I'm Alison, a strategic marketing leader with over six years of experience specializing in B2B technology companies. I love crafting digital marketing campaigns, driving demand generation, and strengthening brand positioning to create real pipeline growth. With a strong background in SEO, content marketing, and multi-channel campaigns, I enjoy aligning marketing strategies with business goals for impactful results. Beyond just marketing tactics, I’m passionate about leading teams and collaborating cross-functionally to produce relevant and high-quality content consistently. Whether it’s through building brand awareness or supporting sales enablement, my goal is always to deliver measurable growth by leveraging creativity and data-driven insights.…Hi! I'm Alison, a strategic marketing leader with over six years of experience specializing in B2B technology companies. I love crafting digital marketing campaigns, driving demand generation, and strengthening brand positioning to create real pipeline growth. With a strong background in SEO, content marketing, and multi-channel campaigns, I enjoy aligning marketing strategies with business goals for impactful results. Beyond just marketing tactics, I’m passionate about leading teams and collaborating cross-functionally to produce relevant and high-quality content consistently. Whether it’s through building brand awareness or supporting sales enablement, my goal is always to deliver measurable growth by leveraging creativity and data-driven insights.

Alison Wyss

Marketing Strategist, Digital Marketer, SEO Expert, +2

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Hi! I'm Alison, a strategic marketing leader with over six years of experience specializing in B2B technology companies. I love crafting digital marketing campaigns, driving demand generation, and strengthening brand positioning to create real pipeline growth. With a strong background in SEO, content marketing, and multi-channel campaigns, I enjoy aligning marketing strategies with business goals for impactful results. Beyond just marketing tactics, I’m passionate about leading teams and collaborating cross-functionally to produce relevant and high-quality content consistently. Whether it’s through building brand awareness or supporting sales enablement, my goal is always to deliver measurable growth by leveraging creativity and data-driven insights.…Hi! I'm Alison, a strategic marketing leader with over six years of experience specializing in B2B technology companies. I love crafting digital marketing campaigns, driving demand generation, and strengthening brand positioning to create real pipeline growth. With a strong background in SEO, content marketing, and multi-channel campaigns, I enjoy aligning marketing strategies with business goals for impactful results. Beyond just marketing tactics, I’m passionate about leading teams and collaborating cross-functionally to produce relevant and high-quality content consistently. Whether it’s through building brand awareness or supporting sales enablement, my goal is always to deliver measurable growth by leveraging creativity and data-driven insights.

Available to hire

Hi! I’m Alison, a strategic marketing leader with over six years of experience specializing in B2B technology companies. I love crafting digital marketing campaigns, driving demand generation, and strengthening brand positioning to create real pipeline growth. With a strong background in SEO, content marketing, and multi-channel campaigns, I enjoy aligning marketing strategies with business goals for impactful results.

Beyond just marketing tactics, I’m passionate about leading teams and collaborating cross-functionally to produce relevant and high-quality content consistently. Whether it’s through building brand awareness or supporting sales enablement, my goal is always to deliver measurable growth by leveraging creativity and data-driven insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Strategic & Digital Marketing Manager at Nearsure

September 1, 2023 - Present

Delivered 20% YoY growth in organic inbound MQLs by implementing a targeted SEO roadmap, content strategy, and full-funnel inbound B2B initiatives with minimal resources. Owned, planned, and executed annual marketing strategies across three business units, overseeing demand generation, content, brand awareness, and more to achieve pipeline targets. Managed and optimized paid media efforts increasing CTR and conversion rates. Defined and led the annual marketing roadmap, aligning go-to market efforts with business goals.

Head of Marketing (previously Content Marketing Manager) at Conexio by Nearsure

January 31, 2024 - August 1, 2025

Promoted to Head of Marketing within 9 months after delivering results across SEO, content marketing and more; successfully led the marketing team through an acquisition by Nearsure. Built and executed a full-funnel marketing strategy that increased site traffic, improved brand visibility, and boosted inbound MQLs and employer branding across B2B audiences. Led a high-performing marketing team of two direct reports and coordinated cross-functionally to produce relevant, high-quality content consistently. Delivered a robust content strategy, including SEO roadmap, content pillars, and funnel-aligned content maps. Created sales enablement materials, executive ghostwritten content, and conversion-focused landing page copy.

Senior Content Marketing Analyst at Nexton

December 31, 2022 - August 1, 2025

Increased website impressions by 117%, clicks by 81%, and organic search traffic by 46% within 3 months through a comprehensive SEO and content strategy. Developed and led full-funnel B2B and B2C marketing strategies, managing external agencies and freelancers as well as in-house marketing assistants to scale brand awareness and engagement. Built new content pillars, buyer personas, elevator pitch, and value propositions to refine messaging and strengthen positioning. Owned content production and performance across all channels including blog, newsletters, podcast, social media, and sales enablement materials. Delivered strategic assets such as email nurture sequences, pitch decks, whitepapers, and battle cards to support sales and talent acquisition initiatives.

Marketing & Business Development Analyst at Making Sense LLC

December 31, 2021 - August 1, 2025

Generated and qualified MQLs and SQLs through cold outreach and targeted lead-nurturing campaigns, improving top-of-funnel pipeline quality. Developed business strategies aimed at building relationships with private equity and VC firms to expand partnerships and growth opportunities. Executed marketing campaigns and managed the end-to-end blog strategy, increasing brand awareness, strengthening market positioning, and boosting SEO. Created marketing assets such as newsletters, whitepapers, and landing pages, ensuring editorial quality. Conducted market research and institutional communications to support strategic decisions and reinforce corporate identity.

Marketing Manager

September 1, 2023 - Present

Role held from September 2023 onward; no further details provided.

Strategic & Digital Marketing Manager at Nearsure

January 31, 2024 - August 1, 2025

Delivered 20% YoY growth in organic inbound MQLs by implementing a targeted SEO roadmap, content strategy, and full-funnel inbound B2B initiatives with minimal resources. Managed and optimized paid media efforts (Google Ads, LinkedIn Ads), increasing CTR and conversion rates. Defined and led the annual marketing roadmap, aligning go-to-market efforts with business goals.

Head of Marketing (previously Content Marketing Manager) at Conexio by Nearsure

December 31, 2022 - August 1, 2025

Promoted to Head of Marketing within 9 months after delivering results across SEO, content marketing, and more. Successfully led the marketing team through an acquisition by Nearsure. Built and executed a full-funnel marketing strategy that increased site traffic, improved brand visibility, and boosted inbound MQLs and employer branding across B2B audiences. Led a high-performing marketing team and coordinated cross-functionally to produce relevant, high-quality content consistently. Delivered a robust content strategy including SEO roadmap, content pillars, and funnel-aligned content maps. Created sales enablement materials, executive ghostwritten content, and conversion-focused landing page copy.

Senior Content Marketing Analyst at Nexton

December 31, 2021 - August 1, 2025

Increased website impressions by 117%, clicks by 81%, and organic search traffic by 46% within 3 months via comprehensive SEO and content strategy. Developed and led full-funnel B2B and B2C marketing strategies, managing external agencies, freelancers, and in-house marketing assistants to scale brand awareness and engagement. Built new content pillars, buyer personas, elevator pitch, and value propositions to refine messaging and strengthen positioning. Owned content production and performance across blog, newsletters, podcast, social media, sales enablement materials, and more. Delivered strategic assets such as email nurture sequences, pitch decks, whitepapers, and battle cards to support sales and talent acquisition initiatives.

Marketing & Business Development Analyst at Making Sense LLC

December 31, 2021 - August 1, 2025

Generated and qualified MQLs and SQLs through cold outreach and targeted lead-nurturing campaigns, improving top-of-funnel pipeline quality. Developed business strategies to build relationships with private equity and VC firms. Executed marketing campaigns and managed blog strategy to increase brand awareness, strengthen market positioning, and boost SEO. Created marketing assets such as newsletters, whitepapers, landing pages; ensured editorial quality. Conducted market research and institutional communications to support strategic decisions and reinforce corporate identity.