Hi, I'm Shane, an experienced creative professional passionate about brand creation, concept development, and art direction. I love tackling challenges that come with execution and economy, and I thrive on bringing big ideas to life through advertising, production, and vendor management. With a keen eye for detail, I enjoy collaborating with teams and clients to create visually compelling and effective campaigns. Over the years, I've worked with various brands and restaurants, designing everything from packaging and menus to digital promotions and interior installations. I love learning about the personality of each brand I work with and translating that into unique visual cues. I'm excited to continue creating engaging and innovative designs that make a lasting impression.

Shane C Johnson

Hi, I'm Shane, an experienced creative professional passionate about brand creation, concept development, and art direction. I love tackling challenges that come with execution and economy, and I thrive on bringing big ideas to life through advertising, production, and vendor management. With a keen eye for detail, I enjoy collaborating with teams and clients to create visually compelling and effective campaigns. Over the years, I've worked with various brands and restaurants, designing everything from packaging and menus to digital promotions and interior installations. I love learning about the personality of each brand I work with and translating that into unique visual cues. I'm excited to continue creating engaging and innovative designs that make a lasting impression.

Available to hire

Hi, I’m Shane, an experienced creative professional passionate about brand creation, concept development, and art direction. I love tackling challenges that come with execution and economy, and I thrive on bringing big ideas to life through advertising, production, and vendor management. With a keen eye for detail, I enjoy collaborating with teams and clients to create visually compelling and effective campaigns.

Over the years, I’ve worked with various brands and restaurants, designing everything from packaging and menus to digital promotions and interior installations. I love learning about the personality of each brand I work with and translating that into unique visual cues. I’m excited to continue creating engaging and innovative designs that make a lasting impression.

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Language

English
Fluent

Work Experience

Freelance / In-House Creative at Punch Neapolitan Pizza
January 1, 2008 - Present
Conceptualized, wrote, and designed quick turn-around digital promotions to create buzz for events. Designed creative materials, both digital and print, for popular events such as Dead Pizza and Second Harvest food drive. Collaborated with designers for holiday gift-card campaign and packaging. Produced illustrations and visuals for e-blasts, promotions, and advertising. Worked closely with owners to produce and execute unique interior installations for new locations. Designed and illustrated fun, new menu layouts to tell the “Neapolitan” story. Teamed with HR to design hiring campaign and career track graphics. Produced effective advertising and promotional pieces.
Freelance / In-House Creative at D’Amico & Partners
December 31, 2020 - August 1, 2025
Created brand identities for multiple restaurants including D’Amico Kitchen and Parma 8200. Designed and produced advertising and marketing collateral for restaurant events in digital and print formats. Developed creative for e-blast campaigns and designed menus, signage, and food-truck wraps. Collaborated with web developers for websites and updates. Redesigned gift card stationery and led successful annual print and digital gift card campaigns. Worked with chef teams on menu layouts and menu-boards. Built strong vendor partnerships. Designed new retail pizza label.
Project Manager / Account Manager at Bamboo, Minneapolis (Design Firm)
December 31, 2007 - August 1, 2025
Worked closely with the design team in strategic phases of packaging projects for Coca-Cola, Tsfat Spirits, and Alacer’s Emergen-C brand. Managed client relations and problem-solving for execution and production-related issues.

Education

B.A. Studio Art and Communications at Concordia College, Moorhead, MN
January 1, 1980 - December 31, 1984

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Consumer Goods