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Hello, I'm Elena Hoyt. I'm a results-driven Senior Graphic Designer with extensive experience in packaging design, branding, and project leadership. I’ve collaborated with retailers, manufacturers, and creative teams to deliver packaging solutions that strengthen brand identity and boost sales. I excel at translating strategic objectives into cohesive visuals, leading cross-functional projects from concept to production. Currently I work as a Freelance Graphic Designer and Art Director, helping clients across industries with packaging concepts, photoshoot direction, and digital asset creation. I'm proficient in Adobe Creative Suite and stay current with AI-assisted design tools to craft compelling visuals for social media, catalogs, and campaigns while maintaining a friendly, collaborative approach.…Hello, I'm Elena Hoyt. I'm a results-driven Senior Graphic Designer with extensive experience in packaging design, branding, and project leadership. I’ve collaborated with retailers, manufacturers, and creative teams to deliver packaging solutions that strengthen brand identity and boost sales. I excel at translating strategic objectives into cohesive visuals, leading cross-functional projects from concept to production. Currently I work as a Freelance Graphic Designer and Art Director, helping clients across industries with packaging concepts, photoshoot direction, and digital asset creation. I'm proficient in Adobe Creative Suite and stay current with AI-assisted design tools to craft compelling visuals for social media, catalogs, and campaigns while maintaining a friendly, collaborative approach.

Elena Hoyt

Art Director, Graphic Designer, Creative Director, +1

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Hello, I'm Elena Hoyt. I'm a results-driven Senior Graphic Designer with extensive experience in packaging design, branding, and project leadership. I’ve collaborated with retailers, manufacturers, and creative teams to deliver packaging solutions that strengthen brand identity and boost sales. I excel at translating strategic objectives into cohesive visuals, leading cross-functional projects from concept to production. Currently I work as a Freelance Graphic Designer and Art Director, helping clients across industries with packaging concepts, photoshoot direction, and digital asset creation. I'm proficient in Adobe Creative Suite and stay current with AI-assisted design tools to craft compelling visuals for social media, catalogs, and campaigns while maintaining a friendly, collaborative approach.…Hello, I'm Elena Hoyt. I'm a results-driven Senior Graphic Designer with extensive experience in packaging design, branding, and project leadership. I’ve collaborated with retailers, manufacturers, and creative teams to deliver packaging solutions that strengthen brand identity and boost sales. I excel at translating strategic objectives into cohesive visuals, leading cross-functional projects from concept to production. Currently I work as a Freelance Graphic Designer and Art Director, helping clients across industries with packaging concepts, photoshoot direction, and digital asset creation. I'm proficient in Adobe Creative Suite and stay current with AI-assisted design tools to craft compelling visuals for social media, catalogs, and campaigns while maintaining a friendly, collaborative approach.

Available to hire

Hello, I’m Elena Hoyt. I’m a results-driven Senior Graphic Designer with extensive experience in packaging design, branding, and project leadership. I’ve collaborated with retailers, manufacturers, and creative teams to deliver packaging solutions that strengthen brand identity and boost sales. I excel at translating strategic objectives into cohesive visuals, leading cross-functional projects from concept to production.

Currently I work as a Freelance Graphic Designer and Art Director, helping clients across industries with packaging concepts, photoshoot direction, and digital asset creation. I’m proficient in Adobe Creative Suite and stay current with AI-assisted design tools to craft compelling visuals for social media, catalogs, and campaigns while maintaining a friendly, collaborative approach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Russian

Fluent

Work Experience

Freelance Graphic Designer/Art Director at Self-Employed

August 1, 2024 - Present

Collaborated with clients across industries to conceptualize innovative packaging designs that enhanced product appeal. Directed photoshoots for clients, ensuring visuals aligned with their unique branding and marketing objectives. Designed digital assets such as banners, email templates, and social media graphics tailored to client needs.

Senior Graphic Designer at Nordic Ware

January 1, 2024 - August 1, 2025

Designed packaging solutions for major retailers such as Target, Walmart, and Costco, contributing to increased sales performance while ensuring every detail aligned with brand vision and guidelines. Spearheaded collateral design for international trade shows, managing timelines and cross-functional collaborations. Directed culinary-themed photoshoots to elevate brand storytelling and maintain consistency. Created social media content that boosted engagement by 15%.

Graphic Designer at Nordic Ware

January 1, 2018 - August 1, 2025

Produced packaging artwork for various product lines, ensuring alignment with brand guidelines and consistency across all designs. Produced catalogs, advertisements, and promotional materials supporting product launches and sales initiatives. Collaborated with internal teams to ensure brand consistency across all design projects.

Associate Graphic Designer at Nordic Ware

January 1, 2014 - August 1, 2025

Applied branding artwork to various packaging sizes, ensuring consistency and alignment with company identity. Contributed to creation of social media graphics and promotional materials for marketing campaigns.

Freelance Graphic Designer/Art Director at Self-Employed

August 1, 2024 - November 3, 2025

Packaging Design Consultation: Collaborated with clients across industries to conceptualize innovative packaging designs that enhanced product appeal. Photoshoot Direction: Directed photoshoots for clients, ensuring visuals aligned with branding and marketing objectives. Digital Asset Creation: Designed banners, email templates, and social media graphics tailored to client needs.

Senior Graphic Designer at Nordic Ware

January 1, 2024 - January 1, 2024

Packaging Design Leadership: Designed packaging solutions for major retailers such as Target, Walmart, and Costco, ensuring alignment with brand vision and guidelines. Project Management: Led collateral design for international trade shows (Ambiente; International Home + Housewares Show) with timelines and cross-functional collaboration. Brand Consistency: Directed culinary-themed photoshoots, curated props and styling to elevate storytelling. Digital Content Creation: Produced social media content for platforms like Facebook and Instagram, boosting engagement.

Graphic Designer at Nordic Ware

January 1, 2018 - January 1, 2018

Packaging Design: Created packaging artwork for various product lines, ensuring alignment with brand guidelines and maintaining consistency across all designs. Produced catalogs, advertisements, and promotional materials to support product launches and sales initiatives. Collaboration: Worked with internal teams to ensure brand consistency across all design projects.

Associate Graphic Designer at Nordic Ware

January 1, 2014 - January 1, 2014

Applied branding artwork to various packaging sizes, ensuring consistency across designs and alignment with the company identity. Contributed to the creation of social media graphics and promotional materials for marketing campaigns.