Senior Designer / Packaging Designer at Glaxon Supplements

Creator of innovative and disruptive packaging in a saturated and repetitive market. In charge of leading the creative team to design and produce artwork for marketing and promotional materials, including presentations for companies like GNC, HEB, Academy Sports, Gold's Gym and Walmart among others. Personally supervise production of print and promotional items for GNC and other supplement stores, collaborating with the in-house Marketing department while overseeing that all of the brand guidelines are met and are accurate. Essential job functions include supervising all phases of the creative process: brainstorming and concepts, strategic planning, execution and delivery. Create digital content for ads, social media, printed materials and tradeshow booth design. Orchestrate with marketing team, as well as business partners and vendors to meet objectives.

Senior Graphic Designer / Packaging Designer at BPI Sports Supplements

Worked as one of the 2 Senior Designers creating all packaging and branding elements for the company. Collaborated with social media manager and sales department to brainstorm and produce engaging, on-brand content across Instagram, Facebook and Google Ads which increased engagement across platforms by 43%. Designed promotional event materials like t-shirts, banners and posters for the brand and Athletes like Jay Cutler. Created art for trade show booths used in events like Mr. Olympia, Arnold, and several other tradeshows across the country, Europe and Latin America.