I am an experienced marketing manager and executive specializing in brand creation, digital marketing strategies, and content production with a strong focus on growing brand awareness and profitability in Georgian and international markets. I have successfully created and executed marketing and product strategies, increasing orders and expanding new markets, especially in Kazakhstan and Georgia. I am proficient in managing cross-functional teams, video content production, and community building with an ability to drive business growth through innovative campaigns and partnerships. My passion lies in building strong brand identities and delivering measurable results across multiple digital channels.

Anaabashidze

I am an experienced marketing manager and executive specializing in brand creation, digital marketing strategies, and content production with a strong focus on growing brand awareness and profitability in Georgian and international markets. I have successfully created and executed marketing and product strategies, increasing orders and expanding new markets, especially in Kazakhstan and Georgia. I am proficient in managing cross-functional teams, video content production, and community building with an ability to drive business growth through innovative campaigns and partnerships. My passion lies in building strong brand identities and delivering measurable results across multiple digital channels.

Available to hire

I am an experienced marketing manager and executive specializing in brand creation, digital marketing strategies, and content production with a strong focus on growing brand awareness and profitability in Georgian and international markets. I have successfully created and executed marketing and product strategies, increasing orders and expanding new markets, especially in Kazakhstan and Georgia.

I am proficient in managing cross-functional teams, video content production, and community building with an ability to drive business growth through innovative campaigns and partnerships. My passion lies in building strong brand identities and delivering measurable results across multiple digital channels.

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Work Experience

Marketing Executive at Cardrug
January 1, 2024 - Present
Created brand and its awareness on Georgian market. Created and executed Brand and Marketing strategy which lead guests for hotels. Created and executed brand and product marketing for 7 hotels. Created and launched marketing strategy for new product line.
Marketing Executive at Carusell
December 31, 2023 - August 1, 2025
Created brand and its awareness on Georgian market. Created and executed Brand and Marketing strategy which lead to 120 orders per month and made the company profitable. Won Gita Grant 150,000 GEL matching grant which lead to market expansion to Kazakhstan. Created and executed brand and product marketing for Kazakhstan. Created and launched marketing strategy for new product line.
Videographer, Editor, Community Builder at Nika’s auto blog
December 31, 2023 - August 1, 2025
Planned and executed successful content projects and increased subscribers from 26,000 to 70,000. Managed the production of video content resulting in a increase in viewership. Successfully coordinated with internal and external teams to deliver collaborations within set deadlines. Spearheaded global campaigns that improved brand visibility. Found locations, managed shooting and editing with Premiere Pro. Created and managed community of 50,000.
Marketing Executive at Caru
December 31, 2022 - August 1, 2025
Developed and implemented marketing strategies to achieve business goals and drive revenue growth. Proficient in various digital marketing channels, including social media, email marketing, SEO, SEM, content marketing, and marketing automation. Built and maintained a strong brand identity, including brand positioning, messaging, and visual identity. Developed innovative marketing strategies and campaigns that stood out in a competitive landscape and got 70,000 orders last year. Built and nurtured relationships with clients, partners, and influencers to drive business growth and brand awareness.
Marketing Executive at Cardrug
January 1, 2024 - Present
Created and developed brand awareness in the Georgian market for an automotive YouTube channel. Executed brand and marketing strategies that attracted guests to seven hotels and successfully launched marketing strategies for new product lines.
Marketing Executive at Carusell
December 31, 2023 - August 1, 2025
Created brand awareness in the Georgian market and executed brand and marketing strategies that led to 120 orders per month, making the company profitable. Won a 150,000 GEL matching grant (Gita Grant) which supported market expansion to Kazakhstan. Developed brand and product marketing strategies for Kazakhstan and launched new product line marketing strategies.
Videographer, Editor, Community Builder at Nika’s auto blog
December 31, 2023 - August 1, 2025
Planned and executed successful content projects increasing subscribers from 26,000 to 70,000. Managed video content production resulting in increased viewership. Coordinated collaborations with internal and external teams within deadlines. Spearheaded global campaigns to improve brand visibility. Created and managed a community of 50,000.
Marketing Executive at Caru
December 31, 2022 - August 1, 2025
Developed and implemented marketing strategies to achieve business goals and drive revenue growth. Proficient in digital marketing channels including social media, email marketing, SEO, SEM, content marketing, and marketing automation. Built and maintained strong brand identity, including positioning and messaging. Launched innovative marketing strategies that resulted in 70,000 orders last year. Built relationships with clients, partners, and influencers to drive growth and awareness.
Marketing Manager at Carusell | Cartrade company
January 1, 2023 - August 25, 2025
Created brand awareness and executed brand and marketing strategy for the Georgian market, which led to 120 orders per month and made the company profitable. Won the Gita Grant worth 1,500,000 GEL, enabling market expansion to Kazakhstan. Developed and launched brand and product marketing strategies in Kazakhstan. Successfully created and launched marketing strategies for a new product line.
Automotive Content Manager at Nika’s Autoblog
January 1, 2023 - August 25, 2025
Planned and executed successful content projects, increasing subscribers from 26,000 to 70,000. Managed video content production, resulting in increased viewership. Coordinated internal and external teams to deliver collaborations within set deadlines. Spearheaded global campaigns to improve brand visibility. Found locations, managed shooting, editing with Premiere Pro, found sponsors, and created a community of 50,000.
Marketing Executive at Caru | Car Assistant Service
January 1, 2022 - August 25, 2025
Developed and implemented marketing strategies to achieve business goals and drive revenue growth. Proficient in digital marketing channels including social media, email marketing, SEO, SEM, content marketing, and marketing automation. Built and maintained a strong brand identity including brand positioning, messaging, and visual identity. Developed innovative marketing campaigns that stood out and achieved 70,000 orders in a year. Built and nurtured relationships with clients, partners and influencers to drive business growth and brand awareness.
Marketing Executive at Cardrug Automotive YouTube Channel
January 1, 2024 - Present
Created brand awareness on the Georgian market. Created and executed brand and marketing strategies leading to collaborations with guests for hotels and marketing/product strategies for 7 hotels. Launched marketing strategy for a new product line.

Education

Bachelor of Business Administration at Ilia state university
January 1, 2015 - December 31, 2019
Bachelor of Business Administration at Ilia state university
January 1, 2015 - December 31, 2019
Marketing & PR at ISM - Marketing International School
January 1, 2021 - August 25, 2025
Sense of Branding at School of Communications
January 1, 2022 - August 25, 2025

Qualifications

ISM-MARKETING INTERNATIONAL SCHOOL
January 1, 2021 - December 31, 2021
SCHOOL OF COMMUNICATIONS: Sence of Branding
January 1, 2022 - December 31, 2022
ISM-MARKETING INTERNATIONAL SCHOOL
January 1, 2021 - December 31, 2021
SCHOOL OF COMMUNICATIONS
January 1, 2022 - December 31, 2022
Bachelor of Business Administration
January 1, 2015 - January 1, 2019
ISM - Marketing International School
January 1, 2021 - August 25, 2025
School of Communications - Sense of Branding
January 1, 2022 - August 25, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Transportation & Logistics, Consumer Goods