I am a dedicated SEO Specialist and Digital Marketing Professional committed to improving organic search visibility and keyword rankings. With vast experience in keyword research, technical SEO audits, and content optimization, I strive to enhance website performance and drive organic traffic growth effectively. My passion lies in leveraging tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to monitor and analyze website metrics. I enjoy optimizing service pages, blogs, and local SEO strategies tailored for various industries, including healthcare, telehealth, and logistics. I am always eager to learn and apply new techniques that deliver measurable results.

Saba Mehmood

I am a dedicated SEO Specialist and Digital Marketing Professional committed to improving organic search visibility and keyword rankings. With vast experience in keyword research, technical SEO audits, and content optimization, I strive to enhance website performance and drive organic traffic growth effectively. My passion lies in leveraging tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to monitor and analyze website metrics. I enjoy optimizing service pages, blogs, and local SEO strategies tailored for various industries, including healthcare, telehealth, and logistics. I am always eager to learn and apply new techniques that deliver measurable results.

Available to hire

I am a dedicated SEO Specialist and Digital Marketing Professional committed to improving organic search visibility and keyword rankings. With vast experience in keyword research, technical SEO audits, and content optimization, I strive to enhance website performance and drive organic traffic growth effectively.

My passion lies in leveraging tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to monitor and analyze website metrics. I enjoy optimizing service pages, blogs, and local SEO strategies tailored for various industries, including healthcare, telehealth, and logistics. I am always eager to learn and apply new techniques that deliver measurable results.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Urdu
Fluent

Work Experience

SEO at ATF Movers
December 1, 2024 - Present
Developed and executed SEO strategies to enhance website rankings and organic traffic. Conducted keyword research and optimized content with LSI keywords to target high-value terms. Analyzed competitors and improved site structure, meta tags, and internal linking for better visibility.
SEO Internship at Salam Expert
November 30, 2024 - August 1, 2025
Completed an internship in SEO, gaining hands-on experience in keyword research, on-page and off-page optimization, content creation, and using analytics tools like Google Analytics and SEMrush to enhance website rankings and traffic.
Head of Information Technology Department at Delta College
December 31, 2023 - August 1, 2025
Led the Information Technology department, overseeing technology operations and initiatives from Dec 2020 to Dec 2023.
SEO Specialist at Berry Solutions
June 1, 2025 - Present
Develop and implement SEO strategies to improve organic search visibility and keyword rankings. Conduct keyword research, competitor analysis, and content optimization to enhance site performance. Monitor and report website analytics using tools like Google Analytics, Local SEO, and Search Console.
SEO Specialist at ATF Movers
August 1, 2024 - Present
Optimized service pages and blogs to rank for competitive keywords in the moving and logistics industry. Implemented technical SEO audits, internal linking strategies, and schema markup for better indexing. Increased organic traffic through effective on-page SEO, Local SEO, and backlink strategies.
SEO Specialist at Telehealth NP
January 1, 2024 - August 27, 2025
Managed SEO campaigns focusing on health care services and telehealth solutions. Increased organic traffic and improved search engine rankings through strategic keyword optimization. Performed comprehensive site audits to identify technical issues and enhance website performance.

Education

MS(CS) at University of Sialkot
December 1, 2020 - July 31, 2022
Master in Computer Science (MCs) at University of Management of Technology, Lahore
November 1, 2014 - June 30, 2016
Bachelor in Computer Science (BSc) at University of Sargodha
October 1, 2012 - September 30, 2014
MPhil – Computer and Information Sciences at University of Sialkot
November 1, 2020 - February 1, 2023
Master’s Degree – Computer Science at University of Management and Technology (UMT)
November 1, 2014 - December 1, 2017

Qualifications

Ultimate SEO Training 2024 + SEO for Wordpress website
January 1, 2024 - December 31, 2024

Industry Experience

Software & Internet, Professional Services, Education, Media & Entertainment, Travel & Hospitality, Healthcare, Transportation & Logistics