I’m Ujjwal Khanna, a creative director and social-first content leader with 15+ years turning brand briefs into audience-first ideas across radio, digital, social, live activations, and branded entertainment. I guide campaigns that feel native to the audience while delivering clear commercial value, across on-air, digital, and experiential touchpoints in the UAE market. I excel at spotting cultural hooks, simplifying complex briefs, mentoring multidisciplinary teams, and selling ideas to clients. I move seamlessly between strategy, craft, and fast-moving cultural moments, delivering timely, shareable campaigns and building durable content properties that resonate with diverse audiences.

Ujjwal Khanna

I’m Ujjwal Khanna, a creative director and social-first content leader with 15+ years turning brand briefs into audience-first ideas across radio, digital, social, live activations, and branded entertainment. I guide campaigns that feel native to the audience while delivering clear commercial value, across on-air, digital, and experiential touchpoints in the UAE market. I excel at spotting cultural hooks, simplifying complex briefs, mentoring multidisciplinary teams, and selling ideas to clients. I move seamlessly between strategy, craft, and fast-moving cultural moments, delivering timely, shareable campaigns and building durable content properties that resonate with diverse audiences.

Available to hire

I’m Ujjwal Khanna, a creative director and social-first content leader with 15+ years turning brand briefs into audience-first ideas across radio, digital, social, live activations, and branded entertainment. I guide campaigns that feel native to the audience while delivering clear commercial value, across on-air, digital, and experiential touchpoints in the UAE market.

I excel at spotting cultural hooks, simplifying complex briefs, mentoring multidisciplinary teams, and selling ideas to clients. I move seamlessly between strategy, craft, and fast-moving cultural moments, delivering timely, shareable campaigns and building durable content properties that resonate with diverse audiences.

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Language

English
Fluent
Hindi
Advanced
Panjabi, Punjabi
Advanced

Work Experience

Programme Director / Head of Music / Senior Radio Presenter at Big 106.2
January 1, 2016 - Present
Strategically lead and supervise a dynamic team of presenters, producers, and technical staff to ensure seamless radio operations and high-quality broadcasts. Creatively design and implement compelling programming and music strategies driven by audience insights, listener feedback, and market analysis. Curated creative, trend-aligned playlists that align with the station’s identity and enhance listener experience. Hosted prime-time shows featuring compelling content, interviews, and segments to maintain strong audience loyalty. Collaborated with marketing and sales teams to integrate monetizable content, including sponsored segments and branded promotions, while mentoring junior staff for consistent content excellence. Managed music scheduling operations ensuring smooth transitions, consistent energy flow, and adherence to programming standards and regulations. Delivered engaging and interactive live shows with music introductions, interviews, and real-time updates, building a commun
Radio Presenter at Radio One 94.3
November 30, 2016 - August 1, 2025
Hosted engaging radio shows with lively and energetic presence that resonated with a diverse listener base. Developed captivating show content and segments aligned with the station's brand identity and consistently entertained audiences. Actively interacted with listeners through various channels, fostering strong audience connections and contributing to station popularity.
Radio Presenter at Radio City 91.1
October 31, 2015 - August 1, 2025
Entertained and informed listeners through a dynamic breakfast show, delivering engaging and informative content. Curated and crafted interactive segments, conducted insightful interviews, and engaged guests to foster a lively atmosphere. Selected and blended captivating music, connecting with the audience to create memorable and impactful radio experiences.
Content & Programming Director at BIG 106.2 FM – Fun Asia Network
January 1, 2016 - Present
Lead strategy, creative direction, and content planning across BIG 106.2 FM, with interim network oversight of BEAT 107.1 and TALK 100.3. Conceptualise and deliver integrated brand experiences spanning live events, on-ground activations, conferences, and multi-platform extensions. Drive annual calendars aligned with cultural moments, brand objectives, and revenue goals. Partner with sales, marketing, and production to translate briefs into scalable executions. Mentor teams through structured reviews, coaching, and creative standards.
Radio Presenter at Radio One 94.3, India
January 1, 2015 - December 31, 2016
Hosted audience-led shows and developed brand-aligned segments. Created content formats aligned to station identity.
Radio Presenter at Radio City 91.1, India
January 1, 2011 - December 31, 2015
Delivered breakfast programming with interactive segments and interviews. Built consistent audience connection through real-time engagement.
Content Strategy & Brand Partnerships Director at Big 106.2 FM / Fun Asia Network
January 1, 2016 - Present
Lead creative and brand-facing content strategy for a high-reach UAE media platform, shaping campaigns across on-air, digital, social and live activation touchpoints. Translate client briefs into campaign ideas, audience hooks, content formats, RJ-led storytelling, scripts, contests and repeatable branded properties. Direct and mentor a 10-15 member team of presenters, producers and content professionals, building confidence, improving ideas and maintaining strong creative standards. Present campaign concepts to senior stakeholders, clients and agency partners with clear rationale, audience relevance, execution flow and commercial value. Hosted, shaped and supported large-scale brand and celebrity-led events across the UAE, bringing together stage flow, audience energy, sponsor messaging, artist coordination and live communication. Manage artist-facing requirements across celebrity interactions and stage-led properties, including coordination, briefing, show flow, guest comfort, on-gro
Broadcast & Content Producer / Radio Presenter at Radio City 91.1 / Radio One 94.3 India
January 1, 2010 - December 31, 2016
Produced and hosted high-energy content for leading Indian FM networks, developing strong audience instinct, content timing and live storytelling craft. Created show segments, scripts, interviews, promotional ideas and advertiser-led integrations within fast-moving daily broadcast environments. Built audience relationships through real-time interaction, cultural references, music-led storytelling and community-driven content.
Broadcast & Content Producer / Radio Presenter at Radio City 91.1 / Radio One 94.3
January 1, 2010 - January 1, 2016
Produced and hosted high-energy content for leading Indian FM networks, developing strong audience instinct, content timing, and live storytelling craft. Created show segments, scripts, interviews, promotional ideas, and advertiser-led integrations within fast-moving daily broadcast environments. Built audience relationships through real-time interaction, cultural references, music-led storytelling, and community-driven content.

Education

Master of Business Administration at CH. Charan Singh University
January 1, 2000 - December 31, 2002
Bachelor's in Commerce at CH. Charan Singh University
January 1, 1997 - December 31, 2000
MBA (Marketing) at CH. Charan Singh University
January 11, 2030 - March 12, 2026
B.Com at CH. Charan Singh University
January 11, 2030 - March 12, 2026
MBA in Marketing at CH. Charan Singh University
January 11, 2030 - June 23, 2026
Bachelor's in Commerce at CH. Charan Singh University
January 11, 2030 - June 23, 2026
MBA in Marketing at CH. Charan Singh University
January 11, 2030 - June 23, 2026
Bachelor's in Commerce at CH. Charan Singh University
January 11, 2030 - June 23, 2026

Qualifications

MBA in Marketing
January 11, 2030 - June 23, 2026
Bachelor's in Commerce
January 11, 2030 - June 23, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Telecommunications, Education