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I'm Patricia Ceron, a Marketing Strategist with extensive B2B SaaS experience driving pipeline, revenue, and engagement through full-funnel, integrated campaigns. I connect audience insights with business outcomes by orchestrating digital, content, and messaging initiatives that align with GTM and product priorities across regions. I thrive on balancing vision with hands-on execution, from campaign briefs to performance analysis, while coordinating cross-functional teams and continuously optimizing processes for measurable growth. I specialize in turning strategy into execution, leveraging data-driven lifecycle programs, A/B testing, and targeted activation to improve retention, conversions, and ROI. My collaborative approach pairs creative storytelling with rigorous analytics to drive consistent pipeline and revenue gains across EMEA, LATAM, and NA.…I'm Patricia Ceron, a Marketing Strategist with extensive B2B SaaS experience driving pipeline, revenue, and engagement through full-funnel, integrated campaigns. I connect audience insights with business outcomes by orchestrating digital, content, and messaging initiatives that align with GTM and product priorities across regions. I thrive on balancing vision with hands-on execution, from campaign briefs to performance analysis, while coordinating cross-functional teams and continuously optimizing processes for measurable growth. I specialize in turning strategy into execution, leveraging data-driven lifecycle programs, A/B testing, and targeted activation to improve retention, conversions, and ROI. My collaborative approach pairs creative storytelling with rigorous analytics to drive consistent pipeline and revenue gains across EMEA, LATAM, and NA.

Patricia Ceron

Digital Marketer, Marketing Strategist, Marketing Consultant, +3

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I'm Patricia Ceron, a Marketing Strategist with extensive B2B SaaS experience driving pipeline, revenue, and engagement through full-funnel, integrated campaigns. I connect audience insights with business outcomes by orchestrating digital, content, and messaging initiatives that align with GTM and product priorities across regions. I thrive on balancing vision with hands-on execution, from campaign briefs to performance analysis, while coordinating cross-functional teams and continuously optimizing processes for measurable growth. I specialize in turning strategy into execution, leveraging data-driven lifecycle programs, A/B testing, and targeted activation to improve retention, conversions, and ROI. My collaborative approach pairs creative storytelling with rigorous analytics to drive consistent pipeline and revenue gains across EMEA, LATAM, and NA.…I'm Patricia Ceron, a Marketing Strategist with extensive B2B SaaS experience driving pipeline, revenue, and engagement through full-funnel, integrated campaigns. I connect audience insights with business outcomes by orchestrating digital, content, and messaging initiatives that align with GTM and product priorities across regions. I thrive on balancing vision with hands-on execution, from campaign briefs to performance analysis, while coordinating cross-functional teams and continuously optimizing processes for measurable growth. I specialize in turning strategy into execution, leveraging data-driven lifecycle programs, A/B testing, and targeted activation to improve retention, conversions, and ROI. My collaborative approach pairs creative storytelling with rigorous analytics to drive consistent pipeline and revenue gains across EMEA, LATAM, and NA.

Available to hire

I’m Patricia Ceron, a Marketing Strategist with extensive B2B SaaS experience driving pipeline, revenue, and engagement through full-funnel, integrated campaigns. I connect audience insights with business outcomes by orchestrating digital, content, and messaging initiatives that align with GTM and product priorities across regions. I thrive on balancing vision with hands-on execution, from campaign briefs to performance analysis, while coordinating cross-functional teams and continuously optimizing processes for measurable growth.

I specialize in turning strategy into execution, leveraging data-driven lifecycle programs, A/B testing, and targeted activation to improve retention, conversions, and ROI. My collaborative approach pairs creative storytelling with rigorous analytics to drive consistent pipeline and revenue gains across EMEA, LATAM, and NA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Work Experience

Marketing Consulting at DANCING LINE PRODUCTIONS

June 30, 2025 - August 1, 2025

Developed comprehensive marketing strategies aligned with the studio’s objectives to strengthen brand presence and drive business growth. Focused on optimizing client acquisition and retention through targeted campaigns and digital marketing. Collaborated with management to create effective content, enhance the studio’s digital presence, and establish key partnerships. Crafted a clear, compelling narrative for the studio’s projects that resonates with target audiences and potential clients. Identified growth opportunities locally and internationally, advised on new revenue streams, designed lead generation strategies for prospects such as ad agencies and brands, and created a strong online presence via social media, content marketing, and paid media strategies.

Marketing Consultant at DANCING LINE PRODUCTIONS

September 1, 2024 - June 1, 2025

Developed marketing strategies aligned with the studio’s objectives to strengthen brand presence and drive growth; optimized client acquisition and retention through targeted campaigns; collaborated with management to enhance content, digital presence, and partnerships.

Senior Marketing Manager at SPINIFY

June 30, 2024 - August 1, 2025

Led the marketing function for a SaaS company, managing team and agency efforts across paid search, social, email, and website. Owned strategy, execution, and campaign reporting. Acted as the main marketing contact, collaborating with sales, product, and success teams to align programs with business goals. Directed demand generation strategies that increased organic traffic by 29.1% and conversions by 18.4%. Launched a new pricing model that resulted in a 5x increase in qualified leads and boosted pipeline growth. Developed data-driven strategies that improved customer retention by 23.8% while elevating unique website visits by 14.6% per month.

Marketing Manager at SPINIFY

July 1, 2023 - June 1, 2024

Directed demand generation for top-of-funnel growth and qualified leads; collaborated with sales and customer success to ensure pipeline alignment with business goals; utilized data insights and A/B testing to optimize campaigns and conversions.

Senior Global Integrated Campaigns Manager at SMART TECHNOLOGIES

December 31, 2022 - August 1, 2025

Led global campaigns to drive growth and conversions through data-driven strategies and cross-functional collaboration. Implemented flexible processes and tailored content to improve positioning and enable sales. Managed global initiatives with localized regional execution, aligning strategies to local markets and boosting customer acquisition and brand awareness. Led global campaigns aligned with the GTM plan, resulting in a 21% increase in revenue. Collaborated with product marketing, sales, and content teams to deliver tailored campaigns, and optimized Martech tools to enhance campaign execution and stakeholder insights.

Manager, Americas Enterprise Marketing at HOOTSUITE

January 31, 2022 - August 1, 2025

Led enterprise-focused marketing campaigns targeting verticals like Financial Services and Government, aligned with corporate goals and key account strategies. Developed and executed lead generation and pipeline growth initiatives for key accounts, creating targeted content including blogs, social media, videos, and ads that resonated with senior enterprise stakeholders. Managed cross-functional teams across North America and Latin America, collaborating with freelancers, agencies, and external partners to provide leadership across regions.

Global Integrated Campaigns Manager at SMART TECHNOLOGIES

January 1, 2022 - December 1, 2022

Led global campaigns with data-driven strategies; aligned cross-functional teams and regional execution; optimized content and positioning to support sales enablement and brand awareness.

Manager, Americas Enterprise Marketing at HOOTSUITE

November 1, 2019 - January 1, 2022

Developed enterprise-focused marketing programs for key verticals; created targeted content for enterprise decision-makers; managed cross-functional teams across NA and LATAM, coordinating with freelancers, agencies, and partners.

Field Marketing Manager at VEEAM SOFTWARE

November 1, 2019 - August 1, 2025

Managed regional demand generation programs, focusing on driving qualified leads and nurturing through the pipeline in collaboration with sales teams. Implemented data-driven strategies resulting in a 434% ROI and boosting revenue. Achieved increases in pipeline and revenue by 29% and 14%, respectively, through targeted lead nurturing and conversion programs. Managed 70+ events including trade shows and webinars while reducing costs by 20% and increasing leads by 15% year-over-year.

Field Marketing Manager at VEEAM SOFTWARE

January 1, 2016 - November 1, 2019

Drove regional demand generation and lead nurturing; partnered with sales to build a $1.6M pipeline in year one; implemented data-driven strategies that yielded 434% ROI and boosted revenue; managed 70+ events, reducing costs and increasing leads year over year.

Marketing Manager at DASSAULT SYSTEMS

January 1, 2016 - August 1, 2025

Directed regional marketing strategies supporting global objectives focused on acquisition, cross-sales, and revenue growth. Coordinated campaign execution, ensuring seamless regional integration aligned with corporate initiatives. Tailored regional strategies generated an 18% year-over-year increase in marketing-sourced pipeline, exceeded event attendance goals by 127%, and increased pipeline by 4.2x. Localized campaigns contributed to a 16-25% boost in cross-sell and upsell revenue. Led and mentored marketing team, receiving the Regional Marketing Manager award.

Marketing Manager at DASSAULT SYSTEMS

April 1, 2010 - January 1, 2016

Directed regional marketing strategies to support global objectives; delivered end-to-end campaigns, increasing marketing-sourced pipeline and enabling cross-sell and up-sell revenue through localized content and team leadership.

Category Marketing Manager at BEST BUY CANADA

September 1, 2009 - August 1, 2025

Led category strategies across web, in-store, and print channels, aligning efforts with team goals and budget expectations.

Category Marketing Manager at BEST BUY CANADA

September 1, 2008 - September 1, 2009

Led category strategies for web, in-store, and print channels, aligning with team goals and budget.

Communications Manager at PEAK POTENTIALS TRAINING

March 1, 2008 - August 1, 2025

Established the communications department by developing playbooks, processes, and building a dynamic team to enhance organizational communication efforts.

Communications Manager at PEAK POTENTIALS TRAINING

September 1, 2005 - March 1, 2008

Led the creation of the communications department, developing playbooks, processes, and building a dynamic team.

Marketing Coordinator at RED ROCKET CREATIVE STRATEGIES

January 1, 2005 - August 1, 2025

Supported marketing initiatives through coordination and execution of marketing activities.

Marketing Coordinator at RED ROCKET CREATIVE STRATEGIES

December 1, 2003 - January 1, 2005

Supported marketing initiatives, contributing to campaigns and client engagements.