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Creative and intuitive Digital Marketing Specialist with a natural eye for storytelling and over 5 years bringing brands to life through content that connects. I specialize in turning ideas big or small into meaningful visuals and messages that engage, inspire, and build trust. In Dubai, I helped a low-visibility brand grow into a recognized name through authentic and creative content, building a loyal audience and establishing credibility from the ground up. I believe every brand has a story it just needs the right person to help tell it. That’s where I come in.…Creative and intuitive Digital Marketing Specialist with a natural eye for storytelling and over 5 years bringing brands to life through content that connects. I specialize in turning ideas big or small into meaningful visuals and messages that engage, inspire, and build trust. In Dubai, I helped a low-visibility brand grow into a recognized name through authentic and creative content, building a loyal audience and establishing credibility from the ground up. I believe every brand has a story it just needs the right person to help tell it. That’s where I come in.

Liz Farfán

Digital Marketer, Content Creator, Social Media Manager, +2

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Creative and intuitive Digital Marketing Specialist with a natural eye for storytelling and over 5 years bringing brands to life through content that connects. I specialize in turning ideas big or small into meaningful visuals and messages that engage, inspire, and build trust. In Dubai, I helped a low-visibility brand grow into a recognized name through authentic and creative content, building a loyal audience and establishing credibility from the ground up. I believe every brand has a story it just needs the right person to help tell it. That’s where I come in.…Creative and intuitive Digital Marketing Specialist with a natural eye for storytelling and over 5 years bringing brands to life through content that connects. I specialize in turning ideas big or small into meaningful visuals and messages that engage, inspire, and build trust. In Dubai, I helped a low-visibility brand grow into a recognized name through authentic and creative content, building a loyal audience and establishing credibility from the ground up. I believe every brand has a story it just needs the right person to help tell it. That’s where I come in.

Available to hire

Creative and intuitive Digital Marketing Specialist with a natural eye for storytelling and over 5 years bringing brands to life through content that connects. I specialize in turning ideas big or small into meaningful visuals and messages that engage, inspire, and build trust. In Dubai, I helped a low-visibility brand grow into a recognized name through authentic and creative content, building a loyal audience and establishing credibility from the ground up. I believe every brand has a story it just needs the right person to help tell it. That’s where I come in.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Spanish; Castilian

Fluent

Arabic

Beginner

Work Experience

Marketing Manager at Race Spec Industries

July 31, 2025 - August 21, 2025

Designed and executed the complete digital identity and content strategy for an automotive performance workshop, turning a low-visibility business into a trusted, high-conversion brand. Created authentic visual content (video and photo) showcasing technical processes and project results, increasing audience engagement and customer trust. Helped convert viewers into high-value clients, leading to a significant rise in service bookings and revenue from custom automotive builds and modifications. Managed and grew the company’s online presence through Instagram, Facebook, and TikTok, reinforcing the brand’s authority and credibility within a niche market. Crafted monthly content calendars and storytelling-focused campaigns without relying on the business owner's visibility. Collaborated closely with the workshop team to understand the technical side and translate it into clear, engaging messaging for potential customers. Supported Meta Ads setup and audience targeting for awareness and

Marketing and Sales Manager at GHL Hotels

January 31, 2023 - August 21, 2025

Led marketing and sales strategies to boost hotel occupancy and customer retention through personalized service campaigns and effective guest communication. Oversaw front desk operations, including reservations and guest relations, while aligning all touchpoints with brand tone and guest expectations. Developed and implemented targeted promotions and seasonal campaigns that directly contributed to increased bookings and revenue. Focused on creating memorable guest experiences, resulting in consistently high satisfaction scores and positive online reviews. Successfully operated in a high-paced hospitality environment, consistently delivering service that exceeded expectations and built long-term customer loyalty. Collaborated with local tourism partners to enhance brand visibility and drive guest engagement through strategic alliances.

Senior Web Editor & Social Media Contributor at Diario del Huila

May 31, 2021 - August 21, 2025

Managed digital content creation and editing for the online edition of one of the region’s leading newspapers. Focused on increasing web traffic and audience engagement through timely news publishing and strategic use of social media platforms. Collaborated with the editorial and design teams to ensure cohesive visual and written storytelling. Contributed to the newspaper’s digital growth and content quality while maintaining journalistic accuracy and style.