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I'm a self-taught direct response marketer and e-commerce operator with hands-on experience in ad copywriting, creative strategy, and paid traffic testing. I'm passionate about understanding customer psychology and delivering performance-driven advertising through bold creative testing. I bring fast execution, deep research, and a strong work ethic to a growth-focused team, always eager to help businesses succeed and grow through innovative marketing strategies.…I'm a self-taught direct response marketer and e-commerce operator with hands-on experience in ad copywriting, creative strategy, and paid traffic testing. I'm passionate about understanding customer psychology and delivering performance-driven advertising through bold creative testing. I bring fast execution, deep research, and a strong work ethic to a growth-focused team, always eager to help businesses succeed and grow through innovative marketing strategies.

HATIM BENRHANNOU

Copywriter, Content Creator, Digital Marketer, +2

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I'm a self-taught direct response marketer and e-commerce operator with hands-on experience in ad copywriting, creative strategy, and paid traffic testing. I'm passionate about understanding customer psychology and delivering performance-driven advertising through bold creative testing. I bring fast execution, deep research, and a strong work ethic to a growth-focused team, always eager to help businesses succeed and grow through innovative marketing strategies.…I'm a self-taught direct response marketer and e-commerce operator with hands-on experience in ad copywriting, creative strategy, and paid traffic testing. I'm passionate about understanding customer psychology and delivering performance-driven advertising through bold creative testing. I bring fast execution, deep research, and a strong work ethic to a growth-focused team, always eager to help businesses succeed and grow through innovative marketing strategies.

Available to hire

I’m a self-taught direct response marketer and e-commerce operator with hands-on experience in ad copywriting, creative strategy, and paid traffic testing. I’m passionate about understanding customer psychology and delivering performance-driven advertising through bold creative testing.

I bring fast execution, deep research, and a strong work ethic to a growth-focused team, always eager to help businesses succeed and grow through innovative marketing strategies.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Advanced

Arabic

Advanced

Work Experience

Solo E-Commerce Marketer at Self-employed

January 1, 2023 - Present

Launched and managed multiple dropshipping stores. Created and tested over 100+ ad creatives, hooks, and angles using voice-of-customer research and direct response frameworks (Dan Kennedy, Great Leads, Eugene Schwartz). Wrote and structured Facebook ads, VSLs, and UGC scripts focusing on performance and psychological triggers. Conducted market and customer research for profitable angles and product positioning. Ran paid ads on Meta (Facebook/Instagram) managing budgets, split-testing creatives, and analyzing CTR, ROAS, and CPA metrics. Built Shopify pages using CRO-focused layout and copy principles including landing pages and product detail pages.