I am a versatile and results-driven Project Manager and Digital Marketing Specialist with over two years of experience in influencer marketing, campaign strategy, and client communication. I excel in managing cross-functional teams, driving marketing success, and ensuring operational excellence. I am skilled in stakeholder engagement, budgeting, and data-driven performance analysis. I have successfully managed campaigns for notable clients such as Kopiko78, Samsung, and Shopee, along with developing strategies for influencer marketing on platforms like TikTok, Instagram, and YouTube. My goal is to continue contributing to business administration roles where I can utilize my strong strategic and organizational skills to create meaningful marketing impact.

Ribka Sirait

I am a versatile and results-driven Project Manager and Digital Marketing Specialist with over two years of experience in influencer marketing, campaign strategy, and client communication. I excel in managing cross-functional teams, driving marketing success, and ensuring operational excellence. I am skilled in stakeholder engagement, budgeting, and data-driven performance analysis. I have successfully managed campaigns for notable clients such as Kopiko78, Samsung, and Shopee, along with developing strategies for influencer marketing on platforms like TikTok, Instagram, and YouTube. My goal is to continue contributing to business administration roles where I can utilize my strong strategic and organizational skills to create meaningful marketing impact.

Available to hire

I am a versatile and results-driven Project Manager and Digital Marketing Specialist with over two years of experience in influencer marketing, campaign strategy, and client communication. I excel in managing cross-functional teams, driving marketing success, and ensuring operational excellence. I am skilled in stakeholder engagement, budgeting, and data-driven performance analysis.

I have successfully managed campaigns for notable clients such as Kopiko78, Samsung, and Shopee, along with developing strategies for influencer marketing on platforms like TikTok, Instagram, and YouTube. My goal is to continue contributing to business administration roles where I can utilize my strong strategic and organizational skills to create meaningful marketing impact.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

KOL Partnership at Freelance
January 1, 2021 - Present
Managed influencer partnerships by analyzing and negotiating with suitable influencers across TikTok, Instagram, and YouTube for client campaigns. Created and distributed content briefs, monitored media plans, and reported advertising impact. Successfully handled multiple projects, enhanced partner relationships, planned campaigns, coordinated cross-functional teams, and developed comprehensive project plans within budget and timeline.
KOL Manager at Crazy Rich Entertainment
November 30, 2022 - August 2, 2025
Managed digital marketing projects including social media, ads, influencer campaigns, and brand ambassador activities for diverse brands. Planned and monitored projects, coordinated teams and stakeholders, controlled budgets, and maintained strong communication to ensure high-quality service delivery and customer satisfaction.
Founder | Project Manager | KOL Specialist at Aeri Management
January 1, 2023 - August 2, 2025
Oversaw marketing and KOL activities including influencer relations and digital campaigns. Coordinated content planning, project scheduling, and stakeholder communication. Managed budgets and performance, and maintained partner relations to drive campaign success.
KOL Partnership at Spradz
January 1, 2021 - August 2, 2025
Handled KOL and influencer acquisition, negotiated contracts, managed budgets, monitored partnership performance, resolved conflicts, and communicated project status to stakeholders.
Business Development at Uplive | Asia Innovations Group Limited
June 30, 2021 - August 2, 2025
Contacted talents and agencies, trained talent on content policies, supported sales with digital service offerings, monitored projects, analyzed competitor offerings, and contributed to strategic business planning.
Growth Marketer and Content Writer at Frontier Digital
January 1, 2021 - August 2, 2025
Managed digital marketing campaigns and channels, developed marketing strategies and collateral, wrote corporate articles, and produced weekly reports while ensuring projects were completed on time and within budget.
Supervisor HRGA at Bluebird Group
April 30, 2020 - August 2, 2025
Handled employee and driver engagement, recruitment, performance monitoring, employee relations, turnover prevention, policy communication, facility maintenance, and budget management for two branches.
MDP for Branch Manager at Indomobil Group
March 31, 2019 - August 2, 2025
Coordinated marketing and collection activities, negotiated with partners, monitored branch performance, implemented sales strategies, secured partnerships with dealers, collaborated on strategic plans, and prepared reports.
KOL Partnership at Freelance
January 1, 2021 - Present
Analyzed, contacted, negotiated, pitched, dealt with, and settled the payment for suitable influencer candidates for campaigns from clients such as Kopiko78, Samsung, GoMart/Go-Jek, Dazzle Me, Keaj Beauty, PNP, etc. Created and distributed content briefs, assisted media plan execution, monitored advertising impact, handled and managed KOL projects on YouTube, IG, and TikTok. Successfully managed multiple projects by prioritizing tasks, enhanced partner relationships, planned and scheduled campaign phases, monitored project performance, resolved issues, and provided detailed reports and updates.
KOL Manager at Crazy Rich Entertainment
November 30, 2022 - August 2, 2025
Managed multiple digital marketing projects including social media, ads, buzzer, influencers, brand ambassadors, talent shooting for brands like Shopee, Lazada, Flife, Gree, Djarum Super Adventure, Good Time, Octa FX, Popeyes Chicken, Burger King, JNE, Pronas, etc. Arranged ideation and content planning, managed project schedules, performance, budgets, third-party contracts, coordinated with teams and stakeholders, handled talent acquisition and hosting for livestreaming and brand ambassador relationships, ensured customer satisfaction and communication.
Founder | Project Manager | KOL Specialist at Aeri Management
January 1, 2023 - August 2, 2025
Oversaw project management and KOL specialist duties including planning, execution, partner relationship management, budgeting, reporting, and monitoring project and team performance.
KOL Partnership at Spradz
January 1, 2021 - August 2, 2025
Handled influencer acquisition for the Spradz platform, negotiated contracts with influencers and agencies, assisted budget management, monitored partnership performance, resolved conflicts effectively, provided updates to stakeholders, and enhanced partner relationships.
Business Development at Uplive | Asia Innovations Group Limited
June 30, 2021 - August 2, 2025
Contacted talent and agencies, trained talent on content creation and platform policies, supported sales in offering digital services like websites and apps, monitored projects, developed relationships with stakeholders, analyzed competitor offerings, and contributed to strategic business planning.
Growth Marketer | Content Writer at Frontier Digital
January 1, 2021 - August 2, 2025
Managed digital marketing for clients, including analysing apps, ads, and digital strategies, writing corporate articles, identifying marketing channels and target customers, managing cross-functional teams, developing marketing collateral, and reporting weekly progress.
Supervisor HRGA at Bluebird Group
April 30, 2020 - August 2, 2025
Handled drivers and employee engagement programs, posted job openings, screened resumes, monitored turnover, achieved hiring goals, created monthly reports, managed employee inquiries and complaints, supported employee-partner relations, and maintained branch budgets and facilities.
MDP for Branch Manager at Indomobil Group
March 31, 2019 - August 2, 2025
Coordinated marketing and collections, negotiated with external partners, monitored branch performance, implemented sales strategies, strengthened dealer relationships, collaborated on strategic planning, and prepared reports.
KOL Partnership at Freelance
January 1, 2021 - Present
Contacting, negotiating, pitching, dealing with, and settling the payment for suitable influencer candidates (TikTok, IG, YouTube) for client campaigns. Creating, liaising, and distributing content briefs from clients to influencers to ensure key messages are delivered. Assisting and monitoring media plan executions, monitoring advertising impacts, and reporting on viewer metrics. Handling and monitoring projects for KOL, Buzzer, and creative ideas.
Business Development at Uplive | Asia Innovations Group Limited
June 30, 2021 - August 2, 2025
Contacted talent and agencies to join Uplive, trained talent on content creation and platform policies, handled KOL branding, assisted sales with digital service offerings, and monitored project progress for improvements.
KOL Partnership at Spradz | Frontier Group
December 31, 2021 - August 2, 2025
Responsible for influencer relations and acquisitions on YouTube and Instagram for the Spradz platform.
Project Manager at Aeri Management
January 1, 2023 - August 2, 2025
Collaborated with co-founders, third parties, staff, and operational leaders to monitor projects for online events, arranged ideation, content planning, and project timelines with clients and partners, managed budget, and prepared reports.
KOL Manager at Crazy Rich Entertainment
November 30, 2022 - August 2, 2025
Handled talent recruitment for projects, found talent for livestreaming and brand ambassador roles, monitored project progress with adjustments and reports, and organized events including webinars in collaboration with designers, influencers, and directors.
Growth Marketer / Content Writer at Frontier Digital
December 31, 2021 - August 2, 2025
Searched for potential clients, analyzed apps, ads, web and digital strategies for clients. Wrote website articles for corporate clients and prepared weekly reports.
Management Trainee Supervisor HRGA at Bluebird Group
April 30, 2020 - August 2, 2025
Managed partner and employee engagement, monitored reach and engagement, handled employee efficiency including dismissals, and created monthly reports.
MDP for Branch Manager at Indomobil Group
March 31, 2019 - August 2, 2025
Coordinated marketing and collections, trusted by the company to negotiate with external partners to create opportunities and new projects with partner dealers.
KOL Partnership at Freelance
January 1, 2021 - Present
Contacted, negotiated, pitched, dealt with, and settled payments for suitable influencer candidates across TikTok, Instagram, and YouTube for client campaigns. Created, liaised, and distributed content briefs to influencers to ensure key messages were delivered effectively. Assisted and monitored media plan execution, advertising impact, and produced viewer reports. Handled and monitored projects involving KOL, buzzer, and creative ideas.
Project Manager at Aeri Management
January 1, 2023 - August 2, 2025
Collaborated with co-founders, third parties, staff, and operational leaders to manage online event projects. Arranged ideation, content planning, and timelines for projects involving clients, operations leaders, and third parties. Responsible for budget management and reporting.
Business Development at Uplive | Asia Innovations Group Limited
June 30, 2021 - August 2, 2025
Contacted talent and agencies to join Uplive, provided training on content creation and Uplive policies, handled KOL for branding, and assisted sales with digital services including website and app building for clients. Monitored projects and implemented improvements as needed.
KOL Partnership at Spradz | Frontier Group
December 31, 2021 - August 2, 2025
Managed KOL activities related to influencers on YouTube and Instagram. Responsible for influencer acquisition to the Spradz platform.
KOL Manager at Crazy Rich Entertainment
November 30, 2022 - August 2, 2025
Handled talent acquisition and management for projects including hosting livestreams and brand ambassador relationships. Monitored project progress, made adjustments, prepared reports, and organized events such as webinars, collaborating with designers, third parties, influencers, and directors.
Growth Marketer & Content Writer at Frontier Digital
December 31, 2021 - August 2, 2025
Searched for potential clients, analyzed applications, ads, web strategies for clients, wrote content for corporate websites, and generated weekly reports.
Supervisor HRGA at Bluebird Group
April 30, 2020 - August 2, 2025
Managed partner and employee engagement, monitored reach and impact, carried out employee efficiency tasks including dismissals, and created monthly reports.
MDP for Branch Manager at Indomobil Group
March 31, 2019 - August 2, 2025
Coordinated marketing and collections, trusted by company to negotiate with external partners to create new opportunities and projects with partner dealers.
Project Manager & KOL Specialist at Aeri Management
January 1, 2023 - August 16, 2025
Oversaw digital campaigns for top brands like Shopee, Lazada, Gree, Burger King, and JNE. Collaborated with design teams and influencers to streamline content production. Managed campaign budgets, developed marketing strategies, reported performance metrics to stakeholders, and identified talent for livestreaming and ambassador programs.
Food & Beverage Service Associate at Ayam Perjuangan
December 31, 2015 - August 16, 2025
Provided customer service and supported food and beverage operations.
Food & Beverage Service Associate at Nyit Nyot Cafe Malang
December 31, 2014 - August 16, 2025
Assisted with food service and customer support duties.
Professional Vocal Performer at Archipelago Concert
December 31, 2021 - August 16, 2025
Performed professional vocal music in concerts and events.
Budget Analyst Assistant at Fisheries Choir
December 31, 2015 - August 16, 2025
Assisted with budgeting and financial planning for choir activities.
Content Writer at Women and Men Indonesia Center
December 31, 2022 - August 16, 2025
Created written content for marketing and informational purposes.

Education

Bachelor's Degree at Universitas Brawijaya
January 1, 2013 - December 31, 2017
Senior High School Diploma at Santa Maria High School
January 1, 2013 - December 31, 2013
Bachelor's Degree at Universitas Brawijaya
January 1, 2013 - December 31, 2017
Senior High School at Santa Maria High School
January 1, 2013 - December 31, 2013
Bachelor's Degree at Universitas Brawijaya
January 1, 2013 - December 31, 2017
Senior High School Diploma at Santa Maria High School
January 1, 2010 - December 31, 2013
Bachelor's Degree at Universitas Brawijaya
January 1, 2013 - December 31, 2017
Senior High School Diploma at Santa Maria High School
January 1, 2013 - December 31, 2013
Bachelor's Degree at Universitas Brawijaya
January 11, 2030 - January 1, 2017
Senior High School at Santa Maria High School
January 11, 2030 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Education, Software & Internet