Available to hire
I am a Sales and Marketing Executive with over 15 years of experience growing businesses and brands by leveraging digital innovation and innovative Go To Market models across B2B2C sectors. I have a proven track record of implementing AI and omnichannel strategies from global to local levels, building and managing high-performance teams, and deploying digital platforms such as Salesforce, HubSpot, and Veeva.
I enjoy driving high-impact strategic transformation initiatives that utilize digital and AI innovation to create tangible value and directly enhance the financial performance of the companies I work with. I am passionate about optimizing customer experience and scaling businesses through data-driven marketing strategies.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
French
Fluent
English
Advanced
German
Beginner
Spanish; Castilian
Beginner
Work Experience
Senior Manager International Business Development & Omnichannel at iRhythm, Medical Device Int HQ, Switzerland
July 1, 2023 - PresentOversee French speaking countries business development and devise Omnichannel Strategy for International markets. Monitor execution and continuously track to improve performance across every channel. Build and maintain professional relationships with clients, employees, and stakeholders. Steered marketing automation platform, such as HubSpot integration with Salesforce.com. Lead International rollout project. Developed French and Swiss go to market Strategy and first partnership with key medical centres (6).
Go-to-Market and Digital Transformation Consultant / Customer Experience Senior Manager EMEA / OmniChannel Programme Manager ENT at Medtronic, Medical Device, EMEA HQ, Switzerland
December 31, 2022 - August 2, 2025Capitalized on ENT success by deploying digital/commercial transforming Go-To-Market strategies for various business units including Cranial & Spinal, Neuro Vascular, Neuro Modulation, and Diabetes. Coached and trained EMEA digital marketing teams on standardized policies and procedures. Built and integrated martech infrastructure combining Salesforce CRM and Eloqua. Established operating model for eCommerce and remote sales across EMEA. Led digital transformation at the top of the funnel, managed demand generation, coached sales and marketing teams, and improved customer satisfaction. Resulted in shorter sales cycles, doubled closing rates, and finalist for Medtronic Excellence Award.
EMEA Senior International Marketing Manager Infusion at Carefusion, Medical Device, EMEA HQ, Switzerland
December 31, 2013 - August 2, 2025Led global infusion category strategy, translating market trends and customer behavior into actionable plans. Supported country teams for local implementation and product launches. Delivered pediatric Enteral and 2 ICU pump projects launch with high-impact marketing and digital campaigns, generating $10M incremental sales over three years.
Head of Sales and Marketing Respiratory EMEA at Invacare, Medical Device, EMEA HQ, Switzerland
December 31, 2011 - August 2, 2025Successfully led Go-to-Market and business models development across Europe. Built and managed a high-performing team, established a European maintenance centre, and optimized P&L. Expanded sales coverage via new distributors and partnerships, growing sales from $1M to $25M with a fourfold increase in profitability.
Global Category Manager Respiratory/Global Product Manager Sleep Apnea / Global Product Manager Eye Surgery at Air Liquide, Global HQ, Paris / Zeiss/Ioltech, Ophthalmology, Global HQ, France
December 31, 2002 - August 2, 2025Managed global category and product management roles in respiratory and ophthalmology sectors.
Senior Manager International Business Development & Omnichannel at IRhythm, Medical Device Int HQ, Switzerland
July 1, 2023 - PresentOversee French speaking countries business development and devise Omnichannel Strategy for International markets. Monitor execution and continuously improve performance across every channel. Build and maintain professional relationships with clients, employees, and stakeholders. Steered marketing automation platform, including HubSpot integration with Salesforce.com. Led International rollout project. Developed French and Swiss go to market Strategy and first partnership with key medical centres (6).
Go-to-Market and Digital Transformation Consultant / Customer Experience Senior Manager EMEA / OmniChannel Programme Manager ENT at Medtronic, Medical Device, EMEA HQ, Switzerland
December 31, 2022 - August 2, 2025Capitalized on ENT success by deploying digital/commercial transforming Go-To-Market strategy for multiple business units. Coached and trained EMEA digital marketing teams to ensure consistent execution. Built and integrated marketing technology infrastructure combining Salesforce CRM and Eloqua. Led digital transformation from marketing automation and lead nurturing to transitioning from remote to field sales. Managed 11 remote sales reps and multiple lead generation managers. Created and scaled multi-country demand generation programs generating multimillion-euro leads pipeline. Resulted in increased customer satisfaction and improved sales performance; finalist for Medtronic Excellence Award for innovation.
EMEA Senior International Marketing Manager Infusion at Carefusion, Medical Device, EMEA HQ, Switzerland
December 31, 2013 - August 2, 2025Led global infusion category strategy; translated market trends and customer behavior into actionable plans. Supported country teams for local implementation and product launches. Delivered pediatric Enteral and 2 ICU pump projects launching high-impact marketing and digital campaigns, generating $10M in incremental sales over three years.
Head of Sales and Marketing Respiratory EMEA at Invacare, Medical Device, EMEA HQ, Switzerland
December 31, 2011 - August 2, 2025Led development and execution of Go-to-Market and business models across Europe, including marketing plans and reimbursement strategies. Managed a high-performing team of 8, established a European maintenance centre, optimized P&L through forecasting and pricing. Expanded sales coverage via new distributors and partnerships; grew sales from $1M to $25M with a fourfold increase in profitability.
Global Category Manager Respiratory / Global Product Manager Sleep Apnea / Global Product Manager Eye Surgery at Air Liquide & Zeiss/Ioltech, Global HQ, France
December 31, 2002 - August 2, 2025Managed global respiratory product categories and sleep apnea as well as eye surgery portfolios. Executed category and product management strategies on a global scale.
Senior Manager International Business Development & Omnichannel at IRhythm, Medical Device Int HQ, Switzerland
July 1, 2023 - PresentOversee French speaking countries business development and devise Omnichannel Strategy for International markets. Monitor execution and continuously track to improve performance across every channel. Build and maintain professional relationships with clients, employees, and stakeholders. Steered marketing automation platform, such as HubSpot integration with Salesforce.com. Led International rollout project. Developed French and Swiss go to market Strategy and first partnership with key medical centres.
Go-to-Market and Digital Transformation Consultant / Customer Experience Senior Manager EMEA at Medtronic, Medical Device, EMEA HQ, Switzerland
December 31, 2022 - August 2, 2025Capitalized on ENT success to deploy digital/commercial transforming Go-To-Market strategy for multiple business units. Coached and trained EMEA digital marketing country team on standardized policies and procedures for consistent and scalable execution. Built and integrated martech infrastructure combining Salesforce CRM and Eloqua, ensuring CRM adoption and data quality. Established operating model for eCommerce and remote sales across EMEA, optimizing territory coverage and sales mix. Led digital transformation initiatives including marketing automation and lead nurturing. Managed remote sales and lead generation teams. Created multi-country demand generation programs resulting in multimillion-euro leads pipeline. Supervised campaign KPIs improving customer satisfaction and reducing sales cycle time. Finalist for Medtronic Excellence Award for innovation.
EMEA Senior International Marketing Manager Infusion at Carefusion, Medical Device, EMEA HQ, Switzerland
December 31, 2013 - August 2, 2025Led global infusion category strategy, translating market trends and customer behavior into actionable plans. Supported country teams for successful local implementation and product launches. Delivered pediatric Enteral and ICU pump projects with high-impact marketing and digital campaigns, generating $10M in incremental sales over three years.
Head of Sales and Marketing Respiratory EMEA at Invacare, Medical Device, EMEA HQ, Switzerland
December 31, 2011 - August 2, 2025Led development and execution of Go-to-Market and business models across Europe, including marketing plans and reimbursement strategies. Built and managed high-performing team of eight. Established a European maintenance centre and optimized P&L through forecasting, pipeline accuracy, and pricing. Expanded sales coverage through new distributors and partnerships, growing sales from $1M to $25M with fourfold increase in profitability.
Global Category Manager Respiratory/Global Product Manager Sleep Apnea and Eye Surgery at Air Liquide, Global HQ, Paris; Zeiss/Ioltech, Ophthalmology, Global HQ, France
December 31, 2002 - August 2, 2025Managed global product categories for respiratory and sleep apnea, as well as eye surgery product lines.
Senior Manager International Business Development & Omnichannel at IRhythm, Medical Device Int HQ, Switzerland
July 1, 2023 - PresentOversee French speaking countries business development and devise Omnichannel strategy for International markets. Monitor execution and continuously track to improve performance across every channel. Build and maintain professional relationships with clients, employees, and stakeholders. Steered marketing automation platform such as HubSpot integration with Salesforce.com. Led international rollout project. Developed French and Swiss go to market strategy and first partnership with key medical centres.
Go-to-Market and Digital Transformation Consultant / Customer Experience Senior Manager EMEA / OmniChannel Programme Manager ENT at Medtronic, Medical Device, EMEA HQ, Switzerland
December 31, 2022 - August 3, 2025Capitalizing on ENT success, deployed digital/commercial transforming Go-To-Market strategy for Cranial & Spinal, Neuro Vascular, Neuro Modulation and Diabetes BUs. Coached and trained EMEA digital marketing country teams on standardized policies and procedures. Built and integrated martech infrastructure combining Salesforce CRM and Eloqua, ensuring CRM adoption, data quality, and full-funnel visibility. Established operating model for eCommerce and remote sales across EMEA. Led digital transformation at the top of the funnel from marketing automation to handover from remote sales to field reps. Managed teams of sales reps, lead generation managers, and marketing specialists. Created and scaled multi-country demand generation programs generating multimillion-euro lead pipelines. New omnichannel customer engagement improved NPS, reduced sales cycle by 50%, and doubled closing rate. Finalist for Medtronic Excellence Award for innovation.
Digital Marketing Strategy Partner and Managing Director - Switzerland at Drcom Group, Digital Marketing Consulting, Swiss Affiliate
December 31, 2018 - August 3, 2025Created digital excellence for global firm headquartered in Switzerland. Designed digital tools such as shelf analysis, shelf planogram verification, shopper base design, and content creation for detailing, selling applications, and web pages. Grew consulting services across 55 countries achieving sales from zero to $2M per year. Worked with firms such as Procter & Gamble, Nestlé, Novartis, and others for B2B2C products. Supervised a team of 10 consultants.
EMEA Senior International Marketing Manager Infusion at Carefusion, Medical Device, EMEA HQ, Switzerland
December 31, 2013 - August 3, 2025Led global infusion category strategy, translating market trends and customer behavior into actionable plans. Supported country teams for local implementation and product launches. Delivered pediatric Enteral and ICU pump projects launch with high-impact marketing and digital campaigns, generating $10M incremental sales over three years.
Head of Sales and Marketing Respiratory EMEA at Invacare, Medical Device, EMEA HQ, Switzerland
December 31, 2011 - August 3, 2025Led development and execution of Go-to-Market and business models across Europe including marketing plans and reimbursement strategies. Built and managed a high-performing team of 8 and established a European maintenance centre. Optimized P&L through forecasting, pipeline accuracy, and pricing. Expanded sales coverage via new distributors and partnerships, growing sales from $1M to $25M and increasing profitability fourfold.
Global Category Manager Respiratory / Global Product Manager Sleep Apnea at Air Liquide, Global HQ, Paris / Zeiss/Ioltech, Ophthalmology, Global HQ, France
December 31, 2002 - August 3, 2025Managed global respiratory category and sleep apnea product. Held global product manager role for eye surgery.
Education
DESS/MBA at IAE Poitiers University, France
January 1, 1998 - December 31, 2002Master’s Degree at Poitiers University, France
January 1, 1991 - December 31, 1995DESS/MBA at IAE Poitiers University, France
January 1, 1996 - December 31, 1997Master's Degree at Poitiers University, France
January 1, 1991 - December 31, 1995Master's Degree at Poitiers University, France
January 1, 1998 - December 31, 2002DESS/MBA at IAE Poitiers University, France
January 1, 1996 - December 31, 1997DESS/MBA Marketing and Strategy at IAE Poitiers University, France
January 1, 1998 - December 31, 2002Master’s Degree in Economy Management & Marketing at Poitiers University, France
January 1, 1991 - December 31, 1995Qualifications
Baccalaureate C
January 1, 1991 - December 31, 1991Strategic Marketing Management
January 1, 2015 - December 31, 2015Artificial Intelligence in Marketing
January 1, 2023 - December 31, 2023Marketing in a Digital World
January 1, 2019 - December 31, 2019Mobile Marketing Strategy
January 1, 2017 - December 31, 2017Inspired Leadership
January 1, 2016 - December 31, 2016Strategic Marketing Management
January 1, 2015 - December 31, 2015Artificial Intelligence in Marketing
January 1, 2022 - December 31, 2022Marketing in a Digital World
January 1, 2019 - December 31, 2019Mobile Marketing Strategy
January 1, 2018 - December 31, 2018Inspired Leadership
January 1, 2016 - December 31, 2016Baccalaureate C
January 1, 1991 - December 31, 1995Strategic Marketing Management
January 11, 2030 - August 2, 2025Artificial Intelligence in Marketing
January 11, 2030 - August 2, 2025Marketing in a Digital World
January 11, 2030 - August 2, 2025Mobile Marketing Strategy
January 11, 2030 - August 2, 2025Inspired Leadership
January 11, 2030 - August 2, 2025Baccalaureate
January 1, 1991 - December 31, 1991Strategic Marketing Management
January 11, 2030 - August 3, 2025Artificial Intelligence in Marketing
January 11, 2030 - August 3, 2025Marketing in a Digital World
January 11, 2030 - August 3, 2025Mobile Marketing Strategy
January 11, 2030 - August 3, 2025Inspired Leadership
January 11, 2030 - August 3, 2025Industry Experience
Healthcare, Life Sciences, Consumer Goods, Professional Services, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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