I'm a data-driven digital marketing and analytics professional who specializes in managing cross-channel campaigns, performance advertising, and marketing analytics. I design and optimize multi-platform campaigns across Meta Ads, Google Demand Gen, and Snapchat Ads to drive leads and ROI for automotive brands and large events. I also build and monitor data dashboards using Google Analytics and Looker Studio to track impressions, engagement, leads, and conversions. I'm hands-on with data storytelling and collaboration, coordinating with creative teams and campaign managers to ensure consistent strategy and execution. My experience includes supporting global promotions like the Muscat Nights Festival, where I worked with live streaming and media teams to boost audience engagement and real-time digital coverage.

WALEED IQBAL

I'm a data-driven digital marketing and analytics professional who specializes in managing cross-channel campaigns, performance advertising, and marketing analytics. I design and optimize multi-platform campaigns across Meta Ads, Google Demand Gen, and Snapchat Ads to drive leads and ROI for automotive brands and large events. I also build and monitor data dashboards using Google Analytics and Looker Studio to track impressions, engagement, leads, and conversions. I'm hands-on with data storytelling and collaboration, coordinating with creative teams and campaign managers to ensure consistent strategy and execution. My experience includes supporting global promotions like the Muscat Nights Festival, where I worked with live streaming and media teams to boost audience engagement and real-time digital coverage.

Available to hire

I’m a data-driven digital marketing and analytics professional who specializes in managing cross-channel campaigns, performance advertising, and marketing analytics. I design and optimize multi-platform campaigns across Meta Ads, Google Demand Gen, and Snapchat Ads to drive leads and ROI for automotive brands and large events. I also build and monitor data dashboards using Google Analytics and Looker Studio to track impressions, engagement, leads, and conversions.

I’m hands-on with data storytelling and collaboration, coordinating with creative teams and campaign managers to ensure consistent strategy and execution. My experience includes supporting global promotions like the Muscat Nights Festival, where I worked with live streaming and media teams to boost audience engagement and real-time digital coverage.

See more

Language

English
Fluent

Work Experience

Digital Marketing & Operations Executive at National Publishing & Advertisement
April 1, 2025 - Present
Planned and executed digital marketing campaigns across multiple channels. Analyzed performance using Google Analytics to improve engagement. Managed social media and paid ad strategies effectively.
Data Analyst Intern at Nexusone
October 31, 2024 - August 2, 2025
Collected, cleaned, and analyzed datasets to identify trends. Created data visualizations and reports for business insights. Developed predictive models for forecasting trends.

Education

Bachelor's Degree at National Textile University Faisalabad
September 1, 2020 - July 31, 2024
Bachelor of Science in Computer Science at National Textile University
January 11, 2030 - July 1, 2024

Qualifications

Complete Python Bootcamp on Udemy
January 11, 2030 - August 2, 2025
Advertising On Tiktok
January 11, 2030 - August 2, 2025
Power BI: Dashboards for Beginners on LinkedIn Learning
January 11, 2030 - August 2, 2025
Advanced Power BI: DAX Language, Formulas, and Calculations on LinkedIn Learning
January 11, 2030 - August 2, 2025
What Is Generative AI? on LinkedIn Learning
January 11, 2030 - August 2, 2025
Google Ads Essential Training
January 11, 2030 - August 2, 2025
Google Looker Studio
January 11, 2030 - August 2, 2025
Technical domain: National Freelance Training Program(NFTP)
January 11, 2030 - August 2, 2025
Google Ads Essential Training
January 11, 2030 - March 12, 2026
Advertising on TikTok
January 11, 2030 - March 12, 2026
Power BI: Dashboards for Beginners
January 11, 2030 - March 12, 2026
Google Looker Studio for Beginners
January 11, 2030 - March 12, 2026
National Freelance Training Program (NFTP)
January 11, 2030 - March 12, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Consumer Goods, Transportation & Logistics, Travel & Hospitality