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Hi, I'm Christophe Koch, a data-driven digital marketing specialist with over 6 years of experience optimizing multi-channel acquisition strategies, especially in SaaS and insurtech industries. I specialize in paid search, performance analytics, and funnel optimization to help businesses grow and align marketing efforts with sales priorities. I enjoy driving international growth in B2B environments and have a proven track record in improving product adoption and streamlining acquisition workflows. Outside work, I love creating nutrition planning websites to help family and friends with personalized wellness tips.…Hi, I'm Christophe Koch, a data-driven digital marketing specialist with over 6 years of experience optimizing multi-channel acquisition strategies, especially in SaaS and insurtech industries. I specialize in paid search, performance analytics, and funnel optimization to help businesses grow and align marketing efforts with sales priorities. I enjoy driving international growth in B2B environments and have a proven track record in improving product adoption and streamlining acquisition workflows. Outside work, I love creating nutrition planning websites to help family and friends with personalized wellness tips.

Christophe Koch

Product Marketer, Marketing Strategist, Performance Marketer, +1

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Hi, I'm Christophe Koch, a data-driven digital marketing specialist with over 6 years of experience optimizing multi-channel acquisition strategies, especially in SaaS and insurtech industries. I specialize in paid search, performance analytics, and funnel optimization to help businesses grow and align marketing efforts with sales priorities. I enjoy driving international growth in B2B environments and have a proven track record in improving product adoption and streamlining acquisition workflows. Outside work, I love creating nutrition planning websites to help family and friends with personalized wellness tips.…Hi, I'm Christophe Koch, a data-driven digital marketing specialist with over 6 years of experience optimizing multi-channel acquisition strategies, especially in SaaS and insurtech industries. I specialize in paid search, performance analytics, and funnel optimization to help businesses grow and align marketing efforts with sales priorities. I enjoy driving international growth in B2B environments and have a proven track record in improving product adoption and streamlining acquisition workflows. Outside work, I love creating nutrition planning websites to help family and friends with personalized wellness tips.

Available to hire

Hi, I’m Christophe Koch, a data-driven digital marketing specialist with over 6 years of experience optimizing multi-channel acquisition strategies, especially in SaaS and insurtech industries. I specialize in paid search, performance analytics, and funnel optimization to help businesses grow and align marketing efforts with sales priorities.

I enjoy driving international growth in B2B environments and have a proven track record in improving product adoption and streamlining acquisition workflows. Outside work, I love creating nutrition planning websites to help family and friends with personalized wellness tips.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

German

Fluent

Spanish; Castilian

Fluent

Chinese

Beginner

Work Experience

Product Marketing Manager at CoverWallet (Aon Company)

December 31, 2025 - August 2, 2025

Led the consolidation of multiple branded websites into a single, unified platform to enhance brand consistency and user experience. Supervised content creation to ensure alignment with brand messaging. Managed cross-functional collaboration and key project milestones while maintaining project timelines and addressing bottlenecks to ensure timely execution.

Partnerships Manager Associate at CoverWallet (Aon Company)

December 31, 2024 - August 2, 2025

Managed relationships with partners ensuring alignment with company goals. Led contract negotiations, renewals, and co-branded program structuring. Optimized campaigns to maximize relevance and effectiveness of incoming traffic. Coordinated technical integrations with partner platforms for seamless customer flow. Continuously evaluated and explored new partnership opportunities to expand market presence.

Product Marketing Specialist at CoverWallet (Aon Company)

December 31, 2022 - August 2, 2025

Led market expansion into Switzerland, France, and Spain. Built yearly operational budgets and maintained monthly performance tracking and reporting. Managed SEA campaigns aligned with sales priorities, improving conversion rates by 25%. Partnered with product, engineering, and marketing teams to streamline acquisition workflows and CRM logic.