I am a Fractional CMO and digital marketer with over 6 years of experience leading growth strategies for B2B and B2C businesses across Italy and the UAE. I specialize in building and executing marketing systems—from digital content and email campaigns to high-converting websites and SEO, often acting as the go-to strategic partner for my clients. Known for working with full autonomy, I bring a mix of strategic thinking and hands-on execution that drives measurable growth. I am now seeking a role within a purpose-driven company—ideally in the wellness or lifestyle space—where I can offer long-term support, creative leadership, and results-focused marketing expertise.

Jacopo Forte

I am a Fractional CMO and digital marketer with over 6 years of experience leading growth strategies for B2B and B2C businesses across Italy and the UAE. I specialize in building and executing marketing systems—from digital content and email campaigns to high-converting websites and SEO, often acting as the go-to strategic partner for my clients. Known for working with full autonomy, I bring a mix of strategic thinking and hands-on execution that drives measurable growth. I am now seeking a role within a purpose-driven company—ideally in the wellness or lifestyle space—where I can offer long-term support, creative leadership, and results-focused marketing expertise.

Available to hire

I am a Fractional CMO and digital marketer with over 6 years of experience leading growth strategies for B2B and B2C businesses across Italy and the UAE. I specialize in building and executing marketing systems—from digital content and email campaigns to high-converting websites and SEO, often acting as the go-to strategic partner for my clients. Known for working with full autonomy, I bring a mix of strategic thinking and hands-on execution that drives measurable growth. I am now seeking a role within a purpose-driven company—ideally in the wellness or lifestyle space—where I can offer long-term support, creative leadership, and results-focused marketing expertise.

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Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

Fractional CMO at Legalize.ae
January 31, 2025 - August 2, 2025
Led the brand development and go-to-market strategy for a legal document support service, with a focus on performance marketing and lean execution. Defined the brand’s core messaging, target persona, and value proposition. Built a high-converting landing page in Framer, handling structure, copywriting, and visual layout. Oversaw branding elements including color palette, logo, and brand voice. Managed Google Ads strategy execution in collaboration with a paid media specialist. Drove an average of 10 inbound WhatsApp inquiries per day through landing page and ad traffic.
Fractional CMO at Paoli Legal
January 31, 2025 - August 2, 2025
Led the go-to-market strategy for a boutique international law firm, supporting brand development, web presence, and long-term growth through content marketing and SEO. Defined core messaging, USP, and target personas to position the firm in the UAE legal market. Built the WordPress website from scratch, including structure, copywriting, and imagery. Managed external designer to develop full brand identity (logo, guidelines, color palette, templates). Planned and executed blog strategy using AI-powered content creation, handling SEO research and writing. Increased organic traffic by 511% and search visibility by 2,647% within six months without internal team involvement.
Email Marketing Manager at Pure Blue
September 30, 2023 - August 2, 2025
Managed the full email marketing function for an e-commerce brand selling wellness-focused shower filters across the GCC. Created and launched automated flows using Klaviyo (welcome, abandoned cart, thank you, sunset, and post-purchase). Planned and executed regular campaigns aligned with seasonal goals and product launches. Handled end-to-end production of emails including copywriting, design, segmentation, and objective tracking. Collaborated with paid ads team to ensure unified messaging and improve funnel performance. Helped drive a +273% increase in email revenue within the first 30 days contributing to significant overall growth.
Fractional CMO at Dorreen Saffron
January 1, 2019 - Present
Led marketing for a premium e-commerce brand in the wellness space, managing strategy and execution across web, email, content, and paid media. Re-built and launched the Shopify store from scratch including copywriting, image sourcing, and UX flow. Grew monthly organic traffic from approximately 50 to 1,500 users through SEO and blog content. Produced all marketing content (social, email, blog) and managed Klaviyo email flows. Supervised Google Ads strategy and collaborated with external PPC partner.
Fractional CMO at BE4 Design
January 1, 2020 - Present
Strategic marketing partner for a high-end interior design and furniture procurement firm serving hospitality and residential sectors. Revamped company website in WordPress, refining brand messaging and marketing USP to align with growth goals. Led go-to-market strategy for a new residential offering: ready-made apartment packages for expats, investors, and Airbnb owners. Built and SEO-optimized landing page, helping drive over $320,000 in sales within one year. Produced supporting content across blog, email, and social channels to expand visibility and attract qualified leads.
Fractional CMO at Legalize.ae
January 31, 2025 - August 2, 2025
Led the brand development and go-to-market strategy for a legal document support service, focused on performance marketing and lean execution. Defined brand messaging, target personas, and value proposition. Built a high-converting landing page in Framer and oversaw branding elements. Managed Google Ads strategy in collaboration with a paid media specialist. Achieved an average of 10 inbound WhatsApp inquiries per day through landing page and ad traffic.
Fractional CMO at Paoli Legal
January 31, 2025 - August 2, 2025
Led go-to-market strategy for a boutique international law firm, supported brand development, web presence, and long-term growth through content marketing and SEO. Defined core messaging, USP, and target personas to position the firm in the UAE legal market. Built the WordPress website from scratch and managed brand identity development. Executed blog strategy with AI-powered content creation, increasing organic traffic by 511% and search visibility by 2,647% in six months.
Email Marketing Manager at Pure Blue
September 30, 2023 - August 2, 2025
Managed the full email marketing function for an e-commerce wellness brand across the GCC. Created and launched automated email flows using Klaviyo, planned and executed regular campaigns aligned with seasonal goals and launches, produced end-to-end email campaigns including copywriting, design, segmentation, and tracked objectives. Collaborated with paid ads team to unify messaging and improve funnel performance. Helped drive a 273% increase in email revenue within the first 30 days.
Fractional CMO at Dorreen Saffron
January 1, 2019 - Present
Led marketing for a premium wellness e-commerce brand, managing strategy and execution across web, email, content, and paid media. Re-built and launched the Shopify store, performed copywriting and UX flow design, grew monthly organic traffic significantly via SEO and blog content. Produced all marketing content and managed email flows. Supervised Google Ads strategy and PPC partnerships.
Fractional CMO at BE4 Design
January 1, 2020 - Present
Strategic marketing partner for high-end interior design and furniture procurement firm. Revamped website and refined brand messaging, led go-to-market strategy for a new residential offering. Built and SEO-optimized landing page generating over $320,000 in sales within one year. Produced supporting content across blog, email, and social channels to increase visibility and attract qualified leads.

Education

Bachelor’s Degree at Università degli Studi di Trieste
January 1, 2010 - December 31, 2013
Bachelor’s Degree at Università degli Studi di Trieste
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Consumer Goods, Real Estate & Construction, Other