Available to hire
I am a creative strategist and multidisciplinary designer with over 20 years of experience in branding, digital communication, and entrepreneurship. I’ve successfully launched impactful design studios, educational initiatives, and hospitality projects, blending visual storytelling with user-centred thinking.
My expertise lies in transforming ideas into memorable experiences, leading teams, and driving innovation in design. I am passionate about combining creativity with sustainability and digital innovation for meaningful results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Art Director at Rasgo Publicidade (Lisbon)
December 31, 2004 - August 2, 2025Led creative direction for national advertising campaigns across print, outdoor and corporate identity. Key clients included Sony, Honda, CP (Portuguese Railways), Santogal, Grupo Unicer, Águas Pedras Salgadas, Telepizza, Intermarché, and Carrefour.
Freelance Photographer & Independent Graphic Designer
December 31, 2005 - August 2, 2025Developed editorial and visual content for national press and agencies. Published photo reportages in Jornal Público, Revista Xis, Diário de Notícias and Correio da Manhã.
Founder at Loreto Design (Lisbon)
December 31, 2012 - August 2, 2025Founded and managed a creative agency delivering visual identities, digital campaigns and editorial design. Successfully led over 100 projects for national and international clients including Continente Online, Sonae Distribuição, Calzedonia Group, Atout France, and the Tourism Delegations of Tunisia and Morocco.
Founder at Train Spot Guesthouse (Marvão)
January 1, 2013 - PresentEstablished and branded a rural tourism business in a restored centenary railway station. Responsible for brand strategy, guest experience, architecture coordination and full digital presence.
Social Entrepreneur & Founder at Planeta Alecrim
December 31, 2022 - August 2, 2025Created Planeta Alecrim, a multicultural educational project based on the Modern School Movement. Involved around 30 children (ages 5–12) and their families in a collaborative, community-based learning environment.
Founder at Design Lab
January 1, 2024 - PresentLaunched a communication and web design agency focused on digital innovation, branding and sustainable design solutions.
Art Director at Rasgo Publicidade (Lisbon)
January 1, 2004 - August 21, 2025Led creative direction for national advertising campaigns across print, outdoor and corporate identity. Worked with key clients such as Sony, Honda, CP (Portuguese Railways), Santogal, Grupo Unicer, Águas Pedras Salgadas, Telepizza, Intermarché, and Carrefour.
Freelance Photographer & Independent Graphic Designer
January 1, 2005 - August 21, 2025Developed editorial and visual content for national press and agencies. Published photo reportages in Jornal Público, Revista Xis, Diário de Notícias, and Correio da Manhã.
Founder at Loreto Design (Lisbon)
January 1, 2012 - August 21, 2025Founded and managed a creative agency delivering visual identities, digital campaigns, and editorial design. Led over 100 projects for national and international clients including Continente Online, Sonae Distribuição, Calzedonia Group, Atout France, and the Tourism Delegations of Tunisia and Morocco.
Founder at Train Spot Guesthouse (Marvão)
January 1, 2013 - PresentEstablished and branded a rural tourism business in a restored centenary railway station. Responsible for brand strategy, guest experience, architecture coordination and full digital presence.
Social Entrepreneur & Founder at Planeta Alecrim
January 1, 2022 - August 21, 2025Created a multicultural educational project based on the Modern School Movement, involving around 30 children (ages 5–12) and their families in a collaborative, community-based learning environment.
Founder at Design Lab
January 1, 2024 - PresentLaunched a communication and web design agency focused on digital innovation, branding and sustainable design solutions.
Education
Bachelor's Degree at IADE – Institute of Visual Arts, Design and Marketing, Lisbon
January 1, 1994 - December 31, 1997Bachelor's Degree in Graphic Design at IADE – Institute of Visual Arts, Design and Marketing, Lisbon
January 1, 1994 - January 1, 1997Multimedia Authoring at Aula do Risco – Advanced Artistic Training
January 1, 1998 - January 1, 1999Photojournalism at CENJOR – Professional Training Centre for Photojournalists
January 1, 2002 - January 1, 2003Digital Image Post-Production at CENJOR
January 1, 2003 - January 1, 2004Dreamweaver (Web Development Software) at Citeforma
January 1, 2004 - January 1, 2004Training in Social Innovation & Learning Community Development at GAIA Education – Education for Sustainable Development
January 1, 2004 - January 1, 2010Qualifications
Multimedia Authoring
January 1, 1998 - December 31, 1999Photojournalism
January 1, 2002 - December 31, 2003Digital Image Post-Production
January 1, 2003 - December 31, 2004Dreamweaver (Web Development Software)
January 1, 2004 - December 31, 2004Training in Social Innovation & Learning Community Development
January 1, 2004 - December 31, 2010Certified Digital Skills for Business
January 1, 2018 - December 31, 2022Certified Digital Skills for Business
January 1, 2018 - January 1, 2022Industry Experience
Media & Entertainment, Education, Travel & Hospitality, Retail, Non-Profit Organization, Professional Services, Healthcare, Consumer Goods, Financial Services, Transportation & Logistics, Real Estate & Construction, Agriculture & Mining, Computers & Electronics, Telecommunications, Software & Internet, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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