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I’m Zara Grigoryan, a business school alumna building a marketing career focused on organic growth. Over 6 years of experience, I’ve worked across business development and SEO, helping businesses from small startups to large IT brands improve visibility, rankings, and conversions through data-driven strategies and content. I’ve led SEO content creation and execution, managed content calendars, and performed ongoing technical and content audits using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console. I also supported local SEO initiatives and contributed to digital PR projects, including campaign coordination and performance reporting.…I’m Zara Grigoryan, a business school alumna building a marketing career focused on organic growth. Over 6 years of experience, I’ve worked across business development and SEO, helping businesses from small startups to large IT brands improve visibility, rankings, and conversions through data-driven strategies and content. I’ve led SEO content creation and execution, managed content calendars, and performed ongoing technical and content audits using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console. I also supported local SEO initiatives and contributed to digital PR projects, including campaign coordination and performance reporting.

Zara Grigoryan

SEO Expert, Content Producer, Digital Marketer, +3

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I’m Zara Grigoryan, a business school alumna building a marketing career focused on organic growth. Over 6 years of experience, I’ve worked across business development and SEO, helping businesses from small startups to large IT brands improve visibility, rankings, and conversions through data-driven strategies and content. I’ve led SEO content creation and execution, managed content calendars, and performed ongoing technical and content audits using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console. I also supported local SEO initiatives and contributed to digital PR projects, including campaign coordination and performance reporting.…I’m Zara Grigoryan, a business school alumna building a marketing career focused on organic growth. Over 6 years of experience, I’ve worked across business development and SEO, helping businesses from small startups to large IT brands improve visibility, rankings, and conversions through data-driven strategies and content. I’ve led SEO content creation and execution, managed content calendars, and performed ongoing technical and content audits using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console. I also supported local SEO initiatives and contributed to digital PR projects, including campaign coordination and performance reporting.

Available to hire

I’m Zara Grigoryan, a business school alumna building a marketing career focused on organic growth. Over 6 years of experience, I’ve worked across business development and SEO, helping businesses from small startups to large IT brands improve visibility, rankings, and conversions through data-driven strategies and content.

I’ve led SEO content creation and execution, managed content calendars, and performed ongoing technical and content audits using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console. I also supported local SEO initiatives and contributed to digital PR projects, including campaign coordination and performance reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Armenian

Fluent

English

Advanced

Russian

Advanced

German

Beginner

Work Experience

Digital PR Department Coordinator at Loopex Digital

April 30, 2024 - August 2, 2025

Managed several digital PR projects simultaneously, engaging all stakeholders from both agency and client sides. Brainstormed, developed, and presented complete and comprehensive PR campaign ideas alongside stakeholders. Evaluated, proofread, and edited PR articles written by content writers. Wrote PR articles. Performed backlink audits of links gained from campaigns. Prepared various standard and customized PR reports upon request.

SEO Specialist / Content Manager at Loopex Digital

April 30, 2024 - August 2, 2025

Led the ideation, creation, and execution of SEO-driven content, including blog posts and video scripts, optimizing for organic growth. Developed and managed the content calendar, aligning content with SEO strategies and business goals. Collaborated cross-functionally with content, marketing, and design teams to ensure SEO-friendly content meets business objectives. Conducted ongoing SEO audits (technical and content-based), including keyword research, competitive analysis, and audience insights to identify gaps and improve content performance. Managed and reported on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console, preparing customized SEO reports as needed. Supported local SEO efforts, optimizing content and metadata for regional search visibility. Developed content strategies, including keyword targeting and content silos, to drive traffic and conversions. Used tools like Figma for creating page outlines and design suggestions, collabora

Digital PR Department Coordinator at Loopex Digital

June 1, 2022 - April 1, 2024

Coordinated multiple digital PR projects simultaneously, managing communication and collaboration across stakeholders on both the agency and client sides. Brainstormed, developed, and presented full PR campaign concepts with involved parties. Evaluated, proofread, and edited PR articles written by content writers to ensure quality and accuracy. Wrote PR articles, performed backlink audits for links gained through campaigns, and prepared standard as well as customized PR reports upon request.

SEO Specialist / Content Manager at Loopex Digital

November 1, 2021 - April 1, 2024

Led the ideation, creation, and execution of SEO-driven content (blog posts and video scripts) optimized for organic growth. Developed and managed the content calendar aligned with SEO strategy and business goals, and collaborated with content, marketing, and design teams to ensure SEO-friendly output that supports business objectives. Conducted ongoing SEO audits (technical and content), including keyword research, competitive analysis, and audience insights to identify gaps and improve performance. Managed SEO performance reporting using Google Analytics, SEMrush, Ahrefs, and Google Search Console, preparing customized SEO reports as needed. Supported local SEO by optimizing regional metadata and content. Built content strategies using keyword targeting and content silos to drive traffic and conversions, and used Figma to create page outlines and design suggestions for SEO optimization.