Zara Grigoryan

Managed several digital PR projects simultaneously, engaging all stakeholders from both agency and client sides. Brainstormed, developed, and presented complete and comprehensive PR campaign ideas alongside stakeholders. Evaluated, proofread, and edited PR articles written by content writers. Wrote PR articles. Performed backlink audits of links gained from campaigns. Prepared various standard and customized PR reports upon request.

Led the ideation, creation, and execution of SEO-driven content, including blog posts and video scripts, optimizing for organic growth. Developed and managed the content calendar, aligning content with SEO strategies and business goals. Collaborated cross-functionally with content, marketing, and design teams to ensure SEO-friendly content meets business objectives. Conducted ongoing SEO audits (technical and content-based), including keyword research, competitive analysis, and audience insights to identify gaps and improve content performance. Managed and reported on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console, preparing customized SEO reports as needed. Supported local SEO efforts, optimizing content and metadata for regional search visibility. Developed content strategies, including keyword targeting and content silos, to drive traffic and conversions. Used tools like Figma for creating page outlines and design suggestions, collabora

Coordinated multiple digital PR projects simultaneously, managing communication and collaboration across stakeholders on both the agency and client sides. Brainstormed, developed, and presented full PR campaign concepts with involved parties. Evaluated, proofread, and edited PR articles written by content writers to ensure quality and accuracy. Wrote PR articles, performed backlink audits for links gained through campaigns, and prepared standard as well as customized PR reports upon request.