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I am a business school alumna pursuing a marketing career for over 6 years. I started as a business development representative and have been an SEO specialist for around 3 years, helping businesses ranging from small startups to big IT brands achieve organic growth. I have experience leading SEO-driven content creation, managing content calendars, collaborating with cross-functional teams, and executing digital PR campaigns. I'm passionate about optimizing content to drive organic traffic and conversions, and I enjoy working in dynamic, collaborative environments.…I am a business school alumna pursuing a marketing career for over 6 years. I started as a business development representative and have been an SEO specialist for around 3 years, helping businesses ranging from small startups to big IT brands achieve organic growth. I have experience leading SEO-driven content creation, managing content calendars, collaborating with cross-functional teams, and executing digital PR campaigns. I'm passionate about optimizing content to drive organic traffic and conversions, and I enjoy working in dynamic, collaborative environments.

Zara Grigoryan

SEO Expert, Content Producer, Digital Marketer, +2

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I am a business school alumna pursuing a marketing career for over 6 years. I started as a business development representative and have been an SEO specialist for around 3 years, helping businesses ranging from small startups to big IT brands achieve organic growth. I have experience leading SEO-driven content creation, managing content calendars, collaborating with cross-functional teams, and executing digital PR campaigns. I'm passionate about optimizing content to drive organic traffic and conversions, and I enjoy working in dynamic, collaborative environments.…I am a business school alumna pursuing a marketing career for over 6 years. I started as a business development representative and have been an SEO specialist for around 3 years, helping businesses ranging from small startups to big IT brands achieve organic growth. I have experience leading SEO-driven content creation, managing content calendars, collaborating with cross-functional teams, and executing digital PR campaigns. I'm passionate about optimizing content to drive organic traffic and conversions, and I enjoy working in dynamic, collaborative environments.

Available to hire

I am a business school alumna pursuing a marketing career for over 6 years. I started as a business development representative and have been an SEO specialist for around 3 years, helping businesses ranging from small startups to big IT brands achieve organic growth.

I have experience leading SEO-driven content creation, managing content calendars, collaborating with cross-functional teams, and executing digital PR campaigns. I’m passionate about optimizing content to drive organic traffic and conversions, and I enjoy working in dynamic, collaborative environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Armenian

Fluent

English

Advanced

Russian

Advanced

German

Beginner

Work Experience

SEO Specialist / Content Manager at Loopex Digital

April 30, 2024 - August 2, 2025

Led the ideation, creation, and execution of SEO-driven content, including blog posts and video scripts, optimizing for organic growth. Developed and managed the content calendar, aligning content with SEO strategies and business goals. Collaborated cross-functionally with content, marketing, and design teams to ensure SEO-friendly content meets business objectives. Conducted ongoing SEO audits (technical and content-based), including keyword research, competitive analysis, and audience insights to identify gaps and improve content performance. Managed and reported on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console, preparing customized SEO reports as needed. Supported local SEO efforts, optimizing content and metadata for regional search visibility. Developed content strategies, including keyword targeting and content silos, to drive traffic and conversions. Used tools like Figma for creating page outlines and design suggestions, collabora

Digital PR Department Coordinator at Loopex Digital

April 30, 2024 - August 2, 2025

Managed several digital PR projects simultaneously, engaging all stakeholders from both agency and client sides. Brainstormed, developed, and presented complete and comprehensive PR campaign ideas alongside stakeholders. Evaluated, proofread, and edited PR articles written by content writers. Wrote PR articles. Performed backlink audits of links gained from campaigns. Prepared various standard and customized PR reports upon request.