Polina Kravchenko
Hi, I'm Polina Kravchenko, a dynamic and results-driven digital marketing professional with over 9 years of experience in IT, SaaS, and healthcare sectors.
About
Hi, I’m Polina Kravchenko, a dynamic and results-driven digital marketing professional with over 9 years of experience in IT, SaaS, and healthcare sectors. I’ve had the pleasure of leading multi-channel campaigns that have significantly increased lead generation and boosted online engagement. I specialize in data-driven strategies and enjoy working collaboratively across teams to align marketing initiatives with overall business goals.
I am passionate about leveraging CRM and marketing automation tools, including AI-based personalization, to optimize marketing performance. Throughout my career, I’ve gained extensive experience in content marketing, SEO, PPC, email marketing, and social media, which has enabled me to deliver impactful campaigns that truly drive growth and enhance customer satisfaction.
- 9 years' experience
- Joined August 2025
Industry experience
- Software & Internet
- Healthcare
- Professional Services
More experts in Amsterdam, Netherlands
Work experience
Increased lead generation by 42% through targeted, data-driven campaigns. Boosted organic traffic by 30% via SEO and content marketing optimization. Developed and executed integrated digital campaigns across SEO, PPC, email, and social media channels to drive engagement. Led cross-team collaboration to align marketing strategies with business objectives. Managed CRM and ERM processes to refine audience targeting and enhance campaign ROI. Leveraged marketing automation tools including AI and personalization to optimize marketing efforts.
Increased website traffic from 140K to 2.6M annually via SEO and high-quality content strategies. Boosted lead generation by 30% through client-centric digital marketing and segmentation. Enhanced social media presence by 34% and streamlined email marketing for improved retention. Established CRM workflows and data-driven targeting to maximize conversion rates. Created educational and onboarding content to improve customer satisfaction.
Led integrated marketing campaigns including email, social media, and content marketing to drive customer acquisition. Developed and optimized digital assets such as websites and landing pages to enhance user experience and engagement. Managed marketing materials and event coordination for brand promotion.
Education
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