Hi, I'm Ashwini Budhey, a passionate Digital Marketing Manager with 8 years of experience in digital marketing and IT sales. I love crafting effective SEO, PPC, and social media strategies that help businesses grow and increase their brand visibility. Through creativity and data analysis, I have boosted lead conversions and web traffic for multiple clients, and I'm always eager to learn and optimize for better results. I'm a team player who enjoys collaborating and problem-solving to deliver impactful campaigns. Whether it's managing projects or nurturing customer relationships, I focus on driving measurable business outcomes and creating meaningful connections with the audience.

Ashwini Budhey

Hi, I'm Ashwini Budhey, a passionate Digital Marketing Manager with 8 years of experience in digital marketing and IT sales. I love crafting effective SEO, PPC, and social media strategies that help businesses grow and increase their brand visibility. Through creativity and data analysis, I have boosted lead conversions and web traffic for multiple clients, and I'm always eager to learn and optimize for better results. I'm a team player who enjoys collaborating and problem-solving to deliver impactful campaigns. Whether it's managing projects or nurturing customer relationships, I focus on driving measurable business outcomes and creating meaningful connections with the audience.

Available to hire

Hi, I’m Ashwini Budhey, a passionate Digital Marketing Manager with 8 years of experience in digital marketing and IT sales. I love crafting effective SEO, PPC, and social media strategies that help businesses grow and increase their brand visibility. Through creativity and data analysis, I have boosted lead conversions and web traffic for multiple clients, and I’m always eager to learn and optimize for better results.

I’m a team player who enjoys collaborating and problem-solving to deliver impactful campaigns. Whether it’s managing projects or nurturing customer relationships, I focus on driving measurable business outcomes and creating meaningful connections with the audience.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Marketing Manager at Setup Digital
May 1, 2023 - Present
Increased franchise lead conversions by 60% by creating testimonial-based video ad campaigns addressing customer concerns and negative perceptions. Boosted B2B client acquisition through LinkedIn campaigns by leveraging precise targeting and engagement tracking, driving significant lead generation. Streamlined project workflows and team accountability using CRM tools and structured task sheets, improving task completion rates. Improved campaign ROI through data analysis using tools like SEMrush, Ahrefs, and Google Analytics, enabling data-driven adjustments. Enhanced customer retention by implementing email marketing strategies and nurturing leads with targeted content.
Digital Marketing Executive at MasterTech Web Applications LLP
May 1, 2023 - August 2, 2025
Enhanced affiliate marketing results by tailoring content strategies for diverse audiences, boosting engagement in Tier 1 and Tier 2 markets. Implemented targeted backlink strategies, including paid campaigns and outreach, resulting in higher rankings for competitive keywords. Automated subscriber updates for new blog posts, improving audience engagement and ensuring consistent communication. Coordinated social media campaigns by planning activities, designing visuals with graphic designers, and tracking impact using analytics tools.
Digital Marketing Executive at Digital Folks
April 30, 2022 - August 2, 2025
Increased local visibility by 40% for small businesses by optimizing Google My Business profiles and managing reviews to improve credibility. Designed and executed social media campaigns that drove engagement and brand awareness, tailored to the needs of local clients. Developed visually appealing websites for clients to improve their online presence and increase customer acquisition. Planned and implemented SEO strategies that improved search engine rankings and boosted organic website traffic. Collaborated with design teams to create impactful marketing visuals, enhancing brand appeal and customer engagement.
Digital Marketing Specialist & Sales and Marketing Specialist at Spectra Infocom
October 1, 2021 - August 2, 2025
Transitioned traditional marketing to digital platforms during COVID-19, launching SEO and social media campaigns that increased engagement by 30%. Managed digital strategies for IT services, including website development, to meet the rising demand for remote solutions. Enhanced IT sales by providing tailored solutions and offering exceptional after sales support, leading to long-term client relationships. Leveraged Google Analytics and performance insights to track campaign success and make data-driven optimizations. Created engaging digital content and ads to boost visibility for IT solutions, resulting in higher customer inquiries and conversions.

Education

Bachelor of Engineering at Sant Gadge Baba Amravati University
June 1, 2009 - June 30, 2013

Qualifications

Advanced Certificate in Digital Marketing and Communication
October 1, 2023 - October 31, 2023
Google Ads Search and Display Certification
January 11, 2030 - August 2, 2025

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail, Computers & Electronics