I am an experienced SEO specialist with over four years of hands-on expertise in leading SEO strategies, technical audits, and content optimization for global brands. Skilled in collaborating with cross-functional teams including developers and content creators, I am driven to achieve organic growth and deliver data-driven insights and innovative solutions to enhance web performance and achieve business goals. I am passionate about continuous learning and committed to delivering high-quality results. Throughout my career, I have contributed to various e-commerce, real estate, B2B, and pharmaceutical projects, successfully increasing site visibility and optimizing on-page SEO. I have developed content plans aligned with keyword targeting and brand goals, managed SEO campaigns, and presented actionable insights to clients, ensuring timely project execution and excellent organic performance.

Angella Capasso

I am an experienced SEO specialist with over four years of hands-on expertise in leading SEO strategies, technical audits, and content optimization for global brands. Skilled in collaborating with cross-functional teams including developers and content creators, I am driven to achieve organic growth and deliver data-driven insights and innovative solutions to enhance web performance and achieve business goals. I am passionate about continuous learning and committed to delivering high-quality results. Throughout my career, I have contributed to various e-commerce, real estate, B2B, and pharmaceutical projects, successfully increasing site visibility and optimizing on-page SEO. I have developed content plans aligned with keyword targeting and brand goals, managed SEO campaigns, and presented actionable insights to clients, ensuring timely project execution and excellent organic performance.

Available to hire

I am an experienced SEO specialist with over four years of hands-on expertise in leading SEO strategies, technical audits, and content optimization for global brands. Skilled in collaborating with cross-functional teams including developers and content creators, I am driven to achieve organic growth and deliver data-driven insights and innovative solutions to enhance web performance and achieve business goals. I am passionate about continuous learning and committed to delivering high-quality results.

Throughout my career, I have contributed to various e-commerce, real estate, B2B, and pharmaceutical projects, successfully increasing site visibility and optimizing on-page SEO. I have developed content plans aligned with keyword targeting and brand goals, managed SEO campaigns, and presented actionable insights to clients, ensuring timely project execution and excellent organic performance.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent

Work Experience

Senior SEO Strategist at Digital Menta
June 1, 2025 - Present
Designed and implemented SEO strategies for e-commerce sites focused on conversion rate optimisation (CRO). Conducted keyword research, technical audits, and optimised category and product pages to improve organic performance and click-through rates (CTR). Developed content plans and wrote detailed briefings for copywriters aligning with keyword targeting and brand goals.
SEO Manager at Golley Slater
June 1, 2025 - August 9, 2025
Led the agency's website to optimise, increasing organic visibility by 30%. Project-managed technical and on-page SEO campaigns ensuring timely delivery and execution for clients in real estate and B2B sectors. Delivered and presented organic performance reports with actionable insights to clients.
SEO Analyst at Everybody
July 1, 2023 - August 9, 2025
Conducted detailed technical site audits for global pharmaceutical clients, identifying opportunities for performance improvement. Delivered and presented organic reports analysing key metrics, providing insights and areas of improvement.
SEO Executive at Wavemaker
June 1, 2021 - August 9, 2025
Developed and implemented content strategies for global brands in personal care such as Colgate-Palmolive Europe. Conducted on-page SEO for localisation campaigns in different languages including Spanish, Italian, English, and French for Colgate Europe.
Customer Service Representative at Cigna International UK
February 1, 2020 - August 9, 2025
Provided 5-star customer service to LATAM and European clients. Delivered tailored advice via phone and email in Spanish and English. Translated medical reports between English and Spanish.
Complaint Handler at Chubb UK
October 1, 2018 - August 9, 2025
Managed and analysed customer complaints in Spanish and English. Investigated and resolved issues in line with local legal regulations. Delivered complaint resolution via email and phone in both Spanish and English.
Administrative Assistant at IQA - Elecnor group UK
May 1, 2018 - August 9, 2025
Handled purchase orders and invoices for multiple projects. Managed customer requests via email and phone. Organised managers’ travel and accommodations.
Senior SEO Consultant at Digital Menta
June 1, 2025 - Present
Designed and implemented SEO strategies for e-commerce sites with a focus on conversion rate optimization. Conducted keyword research, technical audits, and optimized category and product pages to improve organic performance and click-through rates. Developed content plans and wrote detailed briefings for copywriters, aligning with keyword targeting and brand goals.
SEO Manager at Golley Slater
June 30, 2025 - August 31, 2025
Led the agency's website optimization efforts, increasing organic visibility by 30%. Project-managed technical and on-page SEO campaigns, ensuring timely delivery and execution for clients in real estate and B2B sectors. Delivered and presented organic performance reports with actionable insights to clients.
SEO Analyst at Everybody
July 31, 2023 - August 31, 2025
Conducted detailed technical site audits for global pharmaceutical clients, identifying opportunities for performance improvement. Delivered and presented organic reports analyzing key metrics, providing insights and areas for improvement.
SEO Executive at Wavemaker
June 30, 2021 - August 31, 2025
Developed and implemented content strategies for global brands in personal care such as Colgate-Palmolive Europe. Conducted on-page SEO for localization campaigns in multiple languages including Spanish, Italian, English, and French for Colgate Europe.
Customer Service Representative at Cigna International
February 28, 2020 - August 31, 2025
Provided 5-star customer service to LATAM and European clients. Delivered tailored advice via phone and email in Spanish and English, and translated medical reports between English and Spanish.
Complaint Handler at Chubb UK
October 31, 2018 - August 31, 2025
Managed and analyzed customer complaints in Spanish and English. Investigated and resolved issues in line with local legal regulations. Delivered complaint resolution via email and phone in both languages.
Administrative Assistant at IQA - Elecnor Group
May 31, 2018 - August 31, 2025
Handled purchase orders and invoices for multiple projects. Managed customer requests via email and phone. Organized managers' travel and accommodations.

Education

Master’s Degree in Digital Marketing at University of the West of Scotland
January 1, 2017 - June 1, 2018
Master’s Degree in Social Science Methodology at University of Rome La Sapienza
March 1, 2007 - October 1, 2008
Master’s Degree in Digital Marketing at University of the West of Scotland
January 1, 2017 - June 30, 2018
Master’s Degree in Social Science Methodology at University of Rome La Sapienza
March 1, 2007 - October 31, 2008

Qualifications

Digital Performance Essentials Certificate
August 1, 2024 - August 9, 2025
Google Analytics Certification
September 1, 2024 - September 1, 2025
Digital Performance Essentials Certificate
January 1, 2017 - June 30, 2018
Google Analytics Certification
September 1, 2024 - September 30, 2025

Industry Experience

Retail, Healthcare, Professional Services, Real Estate & Construction, Consumer Goods