Frank Spooren

Led the touristic destination marketing organization with 15 FTE in a complex multi-stakeholder environment including local and national governments, NGOs, media, and a large community of business owners and tourists. Responsible for a turnover of nearly €14 million in 2024. Professionalized and digitalized the marketing funnel and customer journey, repositioned and promoted the Texel A-brand, rebuilt and expanded the online booking platform, and implemented data-driven decision-making with KPI monitoring. Achieved significant financial growth (+275% revenue), GDP growth in the local economy (+20%), increased website traffic (+95%), and expanded consumer reach (+50%). Launched innovative projects including a touristic hub and a successful app with 50K downloads in its first year. Maintained high customer and employee satisfaction scores and boosted a large fanbase through content and social media strategies. The organization received nominations and awards for advertising and e-comme

Developed new business by attracting new consumer groups during non-holiday periods and established strategic partnerships across the Netherlands, Germany, Belgium, and France. Focused on achieving structural and incremental sales growth and leveraging brand association with A-brands through marketing activations. Key achievements include partnerships and events with national and international brands, attracting 65% first-time visitors and achieving a 64% return intention to visit Center Parcs, and generating €7 million in incremental turnover.

Developed new business by attracting new consumer groups during non-holiday arrivals and realized strategic partnerships in the Netherlands. Led the build-out of a new department and implemented an innovative business model, creating a new niche via sports, entertainment, and lifestyle.