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I am a data-driven, passionate, and pragmatic entrepreneur with over 20 years of international experience in digital marketing, business development, and e-commerce. I specialize in leading complex multi-stakeholder organizations, focusing on strategic leadership combined with a human approach to achieve outstanding KPIs. Throughout my career, I have successfully professionalized and digitalized marketing processes, managed strategic partnerships, and driven significant revenue growth. I am energized by transforming traditional structures into innovative, data-backed platforms and have a deep passion for creating impactful brand experiences and customer journeys.…I am a data-driven, passionate, and pragmatic entrepreneur with over 20 years of international experience in digital marketing, business development, and e-commerce. I specialize in leading complex multi-stakeholder organizations, focusing on strategic leadership combined with a human approach to achieve outstanding KPIs. Throughout my career, I have successfully professionalized and digitalized marketing processes, managed strategic partnerships, and driven significant revenue growth. I am energized by transforming traditional structures into innovative, data-backed platforms and have a deep passion for creating impactful brand experiences and customer journeys.

Frank Spooren

Marketing Strategist, Marketing Consultant, Brand Strategist, +6

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I am a data-driven, passionate, and pragmatic entrepreneur with over 20 years of international experience in digital marketing, business development, and e-commerce. I specialize in leading complex multi-stakeholder organizations, focusing on strategic leadership combined with a human approach to achieve outstanding KPIs. Throughout my career, I have successfully professionalized and digitalized marketing processes, managed strategic partnerships, and driven significant revenue growth. I am energized by transforming traditional structures into innovative, data-backed platforms and have a deep passion for creating impactful brand experiences and customer journeys.…I am a data-driven, passionate, and pragmatic entrepreneur with over 20 years of international experience in digital marketing, business development, and e-commerce. I specialize in leading complex multi-stakeholder organizations, focusing on strategic leadership combined with a human approach to achieve outstanding KPIs. Throughout my career, I have successfully professionalized and digitalized marketing processes, managed strategic partnerships, and driven significant revenue growth. I am energized by transforming traditional structures into innovative, data-backed platforms and have a deep passion for creating impactful brand experiences and customer journeys.

Available to hire

I am a data-driven, passionate, and pragmatic entrepreneur with over 20 years of international experience in digital marketing, business development, and e-commerce. I specialize in leading complex multi-stakeholder organizations, focusing on strategic leadership combined with a human approach to achieve outstanding KPIs.

Throughout my career, I have successfully professionalized and digitalized marketing processes, managed strategic partnerships, and driven significant revenue growth. I am energized by transforming traditional structures into innovative, data-backed platforms and have a deep passion for creating impactful brand experiences and customer journeys.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Dutch

Fluent

English

Fluent

German

Advanced

Work Experience

Director at VVV Texel

March 1, 2025 - August 2, 2025

Led the touristic destination marketing organization with 15 FTE in a complex multi-stakeholder environment including local and national governments, NGOs, media, and a large community of business owners and tourists. Responsible for a turnover of nearly €14 million in 2024. Professionalized and digitalized the marketing funnel and customer journey, repositioned and promoted the Texel A-brand, rebuilt and expanded the online booking platform, and implemented data-driven decision-making with KPI monitoring. Achieved significant financial growth (+275% revenue), GDP growth in the local economy (+20%), increased website traffic (+95%), and expanded consumer reach (+50%). Launched innovative projects including a touristic hub and a successful app with 50K downloads in its first year. Maintained high customer and employee satisfaction scores and boosted a large fanbase through content and social media strategies. The organization received nominations and awards for advertising and e-comme

New Business & Events Manager at Pierre et Vacances Center Parcs Group

January 1, 2014 - August 31, 2016

Developed new business by attracting new consumer groups during non-holiday periods and established strategic partnerships across the Netherlands, Germany, Belgium, and France. Focused on achieving structural and incremental sales growth and leveraging brand association with A-brands through marketing activations. Key achievements include partnerships and events with national and international brands, attracting 65% first-time visitors and achieving a 64% return intention to visit Center Parcs, and generating €7 million in incremental turnover.

Sales Manager New Business at Pierre et Vacances Center Parcs Group

January 1, 2009 - August 1, 2014

Developed new business by attracting new consumer groups during non-holiday arrivals and realized strategic partnerships in the Netherlands. Led the build-out of a new department and implemented an innovative business model, creating a new niche via sports, entertainment, and lifestyle.

Manager Sales, Events & Special Projects B2B at Pierre et Vacances Center Parcs Group

February 1, 2007 - December 31, 2008

Managed B2B marketing communication, composed and implemented marketing strategy for repositioning the B2B brand. Developed marketing campaigns and event activations. Successfully positioned the new 'Meetings & Events' brand, created a new website with online and offline branding tools, built CRM platforms and business intelligence analyses, and won an innovation award at a B2B trade fair.

Partnerships & Events Executive at Pierre et Vacances Center Parcs Group

February 7, 2005 - February 1, 2007

Handled B2C Travel & Trade sales in the Netherlands and activated partnerships with major sports federations. Conceived, sold, and executed events following a single interest principle.