Available to hire
Hi, I’m Shahbaz Haider, a seasoned marketing professional with extensive experience in brand marketing, digital marketing, and campaign management across various industries and regions including Pakistan, US, and MENA. I’ve successfully worked on launching platforms and games, driving digital reach, and organizing large-scale campaigns with measurable impact.
I enjoy designing and executing marketing strategies that increase engagement and awareness. Over the years, I have developed deep expertise in digital advertising, influencer marketing, content production, and event management, collaborating with diverse teams to achieve impactful results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Short-term Consultant (STC) - Brand Marketing at Jaffer Business Systems
April 1, 2025 - PresentManaging brand positioning and growth marketing initiatives for a group of companies offering AI and other tech solutions across Pakistan, US, and MENA regions.
Short-term Consultant (STC) - Brand Marketing at Jaffer Business Systems, Pakistan/Hybrid
April 1, 2025 - PresentManaging the brand positioning and growth marketing initiatives for the group of companies offering several AI and other tech solutions in multiple markets across Pakistan, US, and MENA regions.
Short-term Consultant (STC) - Brand Marketing at Jaffer Business Systems, Pakistan/Hybrid
April 1, 2025 - PresentManaging the brand positioning and growth marketing initiatives for the group of companies offering several AI and other tech solutions in multiple markets across Pakistan, US, and MENA regions.
Short-term Consultant (STC) - Brand Marketing at Jaffer Business Systems, Pakistan/Hybrid
April 1, 2025 - PresentManaging the brand positioning and growth marketing initiatives for the group of companies offering several AI and other tech solutions in multiple markets across Pakistan, US, and MENA regions.
Short-term Consultant (STC) - Brand Marketing at Jaffer Business Systems, Pakistan/Hybrid
April 1, 2025 - PresentManaging the brand positioning and growth marketing initiatives for the group of companies offering several AI and other tech solutions in multiple markets across Pakistan, US, and MENA regions.
Short-term Consultant (STC) - Digital Marketing at iBLOXX Studios
September 30, 2024 - August 2, 2025Developed digital content and affiliate marketing strategies for the launch of a Web3 AAA shooting game targeting multiple international markets.
Short-term Consultant (STC) - Digital Marketing at iBLOXX Studios, Dubai/Remote
September 30, 2024 - August 2, 2025Developed digital content and affiliate marketing strategies for the launch of a Web3 AAA shooting game targeting markets across Pakistan, India, Brazil, and the Philippines.
Short-term Consultant (STC) - Digital Marketing at iBLOXX Studios, Dubai/Remote
September 30, 2024 - August 2, 2025Developed digital content and affiliate marketing strategies for the launch of a Web3 AAA shooting game targeting multiple international markets.
Short-term Consultant (STC) - Digital Marketing at iBLOXX Studios, Dubai/Remote
September 30, 2024 - August 2, 2025Developed digital content and affiliate marketing strategies for the launch of Web3 AAA shooting game targeting multiple markets across Pakistan, India, Brazil, and the Philippines.
Short-term Consultant (STC) - Digital Marketing at iBLOXX Studios, Dubai/Remote
September 30, 2024 - August 2, 2025Developed digital content and affiliate marketing strategies for the launch of a Web3 AAA shooting game targeting markets across Pakistan, India, Brazil, and the Philippines.
Strategic Operations - Short-term Consultant at Hashtag Global
July 31, 2024 - August 2, 2025Collaborated with product, branding, and software teams to launch a B2B influencer marketing automation platform. Designed Business Model Canvas and conducted SWOT analysis for strategic positioning.
Strategic Operations - Short-term Consultant at Hashtag Global, Karachi, Pakistan
July 31, 2024 - August 2, 2025Collaborated with Product, Branding, and Software Development teams to launch a B2B Influencer Marketing Automation Platform. Designed the Business Model Canvas and conducted SWOT analysis to establish strategic positioning for the platform.
Strategic Operations - Short-term Consultant at Hashtag Global, Karachi, Pakistan
July 31, 2024 - August 2, 2025Collaborated with cross-functional teams to launch the B2B Influencer Marketing Automation Platform; designed business model and conducted SWOT analysis.
Strategic Operations - Short-term Consultant at Hashtag Global, Karachi, Pakistan
July 31, 2024 - August 2, 2025Collaborated with the Product, Branding and Software Developers team to launch the B2B Influencer Marketing Automation Platform. Designed the Business Model Canvas and conducted a SWOT analysis, establishing strategic positioning for the automation platform.
Strategic Operations - Short-term Consultant at Hashtag Global, Karachi, Pakistan
July 31, 2024 - August 2, 2025Collaborated with Product, Branding, and Software Developers to launch the B2B Influencer Marketing Automation Platform. Designed the Business Model Canvas and conducted SWOT analysis establishing strategic positioning for the automation platform.
Marketing Consultant at UNDP Pakistan x CEJ, Institute of Business Administration (IBA)
January 1, 2024 - PresentDesigned and executed digital marketing strategy for iVerify Pakistan, a fact-checking platform. Managed podcast production and promotions to spark conversations surrounding misinformation, achieving a digital reach of 3.45 million and significant social engagement increases.
Marketing Consultant at UNDP Pakistan x CEJ, Institute of Business Administration (IBA), Karachi/Remote
January 1, 2024 - PresentDesigned and executed the digital marketing strategy for iVerify Pakistan, a fact-checking platform by UNDP and CEJ at IBA, raising public awareness to debunk misinformation and disinformation. Managed production and promotion of the podcast 'Soch Phir Post', sparking public conversations through real-life stories and digital advocacy. Achieved a digital reach of 3.45 million, 300% increase in social engagement, and 200% increase in website clicks during platform launch.
Marketing Consultant at UNDP Pakistan x CEJ, Institute of Business Administration (IBA), Karachi/Remote
January 1, 2024 - PresentDesigning and executing the digital marketing strategy for iVerify Pakistan, a fact-checking platform, managing podcast production and promotion to spark conversations around misinformation, and achieving significant digital reach and engagement increases during platform launch.
Marketing Consultant at UNDP Pakistan x CEJ, Institute of Business Administration (IBA), Karachi/Remote
January 1, 2024 - PresentDesigning and executing the digital marketing strategy for iVerify Pakistan, a fact-checking platform by UNDP Pakistan and CEJ at IBA, creating public awareness to debunk misinformation and digital disinformation. Managed the production and promotion of a podcast series "Soch Phir Post," sparking public conversations around misinformation through real-life stories and advocacy. Planned and executed digital promotional strategy for the iVerify platform launch, achieving a digital reach of 3.45 million, a 300% increase in social engagement, and a 200% increase in website clicks.
Marketing Consultant at UNDP Pakistan x CEJ, Institute of Business Administration (IBA), Karachi/Remote
January 1, 2024 - PresentDesigned and executed the digital marketing strategy for iVerify Pakistan, creating public awareness to debunk misinformation and digital disinformation. Managed production and promotion of the podcast series Soch Phir Post. Planned and executed digital promotional strategy for the iVerify platform launch achieving a digital reach of 3.45 million, 300% increase in social engagement, and 200% increase in website clicks.
Short-Term Consultant (STC) - Game Marketing at Plutus 21
October 31, 2023 - August 2, 2025Developed content and affiliate marketing strategies for the launch of a Web3 fantasy horse-racing game targeting players in the US, Middle East, and Europe, enhancing brand awareness and credibility.
Short-Term Consultant (STC) - Game Marketing at Plutus 21, Karachi/Remote
October 31, 2023 - August 2, 2025Developed content and affiliate marketing strategies for launching a Web3 fantasy horse-racing game targeting players in US, Middle East, and European markets, enhancing positive brand awareness and credibility.
Short-Term Consultant (STC) - Game Marketing at Plutus 21, Karachi/Remote
October 31, 2023 - August 2, 2025Developed content and affiliate marketing strategies for a Web3 fantasy horse-racing game launch targeting multiple regions, enhancing positive brand awareness and game credibility.
Short-Term Consultant (STC) - Game Marketing at Plutus 21, Karachi/Remote
October 31, 2023 - August 2, 2025Developed content and affiliate marketing strategies for the launch of a Web3 fantasy horse-racing game targeting players in the US, Middle East, and European markets, helping with positive brand awareness and credibility.
Short-Term Consultant (STC) - Game Marketing at Plutus 21, Karachi/Remote
October 31, 2023 - August 2, 2025Developed content and affiliate marketing strategies for the launch of a Web3 fantasy horse-racing game targeting players in the US, Middle East, and European markets, enhancing brand awareness and credibility.
Campaign and Affiliate Marketing Lead at Garena Free Fire
May 31, 2023 - August 2, 2025Executed multiple 360° campaign plans with a budget of USD 1 million, brand activations in malls, e-sports tournaments, and community events. Achieved over 126M digital reach and partnered with top cricketers as brand ambassadors, resulting in increased user metrics.
Campaign and Affiliate Marketing Lead at Garena Free Fire, Singapore/Remote
May 31, 2023 - August 2, 2025Executed 360° campaign plans for awareness and in-game user acquisition with $1 million budget. Organized brand activations, e-sports tournaments, and community events. Achieved 126M total reach, 121.6M views on digital channels, signed top Pakistani cricketers as brand ambassadors, increased daily visits by 15%, and improved churned users by 200%.
Campaign and Affiliate Marketing Lead at Garena Free Fire, Singapore/Remote
May 31, 2023 - August 2, 2025Executed 360° campaign plans for brand awareness and user acquisition with a one million USD budget, organized brand activations and esports tournaments, and secured top Pakistani cricketers as brand ambassadors, achieving strong digital reach and unique visits growth.
Campaign and Affiliate Marketing Lead at Garena Free Fire, Singapore/Remote
May 31, 2023 - August 2, 2025Executed multiple 360° campaign plans for awareness and in-game user acquisition with a budget of USD 1 million. Planned and executed multiple brand activations in malls, e-sports tournaments and community events across Pakistan. Achieved total reach of 126 million, 121.6 million views across digital channels, and signed top Pakistani cricketers as brand ambassadors. Increased churned users by 200% and unique daily visits by 15%.
Campaign and Affiliate Marketing Lead at Garena Free Fire, Singapore/Remote
May 31, 2023 - August 2, 2025Executed multiple 360° campaign plans for awareness and user acquisition with a budget of USD 1 million. Planned brand activations, organized esports tournaments and community events. Achieved total digital reach of 126M, 121.6M views across digital channels, and signed top Pakistani cricketers as brand ambassadors. Improved user engagement with 200% increase in churned users and 15% increase in daily visits.
Short-term Consultant (STC) - Digital Marketing at British Council Pakistan
March 31, 2023 - August 2, 2025Devised social media strategy and communication plan to promote the Women of the World (WOW) festival, achieving extensive social media reach and follower growth.
Short-term Consultant (STC) - Digital Marketing at British Council Pakistan, Karachi/Remote
March 31, 2023 - August 2, 2025Devised social media strategy and communication plan to promote the Women of the World (WOW) festival, achieving a reach of 5.95 million across Facebook and Instagram and 102% growth in Instagram followers.
Short-term Consultant (STC) - Digital Marketing at British Council Pakistan, Karachi/Remote
March 31, 2023 - August 2, 2025Devised social media strategy and communication plan for the Women of the World festival, achieving widespread reach and impressive growth in Instagram followers.
Short-term Consultant (STC) - Digital Marketing at British Council Pakistan, Karachi/Remote
March 31, 2023 - August 2, 2025Devised a social media strategy and communication plan to promote the Women of the World (WOW) festival, achieving a reach of 5.95 million across Facebook and Instagram, and a 102% growth in Instagram followers.
Short-term Consultant (STC) - Digital Marketing at British Council Pakistan, Karachi/Remote
March 31, 2023 - August 2, 2025Devised a social media strategy and communication plan to promote the Women of the World (WOW) festival, achieving a reach of 5.95 million across Facebook and Instagram, and a 102% growth in Instagram followers.
Assistant Manager - Digital Marketing at TPL Corp
October 31, 2021 - August 2, 2025Managed digital presence for eight diverse brands across industries. Achieved 4x ROAS increase and 60% lead quality improvement for insurance and tracking products. Launched Insurtech product in 8+ countries and managed digital agencies setting KPIs.
Assistant Manager - Digital Marketing at TPL Corp, Karachi, Pakistan
October 31, 2021 - August 2, 2025Managed digital presence for eight diverse brands across 8 industries. Achieved 4x ROAS increase and 60% improved lead quality in Insurance and tracking products. Ranked top Google search ads for TPL Insurance. Launched Insurtech product in 8+ countries boosting web traffic by 400%. Managed digital agencies and social listening analytics.
Assistant Manager - Digital Marketing at TPL Corp, Karachi, Pakistan
October 31, 2021 - August 2, 2025Managed digital presence for eight brands across industries, driving awareness, traffic, and leads, improving ROAS and lead quality significantly, ranking Google search ads for top keywords, launching products internationally, managing digital agencies, and analyzing user sentiment through social listening tools.
Assistant Manager - Digital Marketing at TPL Corp, Karachi, Pakistan
October 31, 2021 - August 2, 2025Managed digital presence for eight diverse brands under TPL Corp across 8 industries. Drove consistent awareness, traffic, and leads; increased ROAS by 4x and lead quality by 60%. Ranked Google's ad spot for over 10 top keywords for TPL Insurance. Launched Insurtech product in 8+ countries, increasing web traffic by 400%. Managed digital agencies, set KPIs, and analyzed user sentiments through social listening tools.
Assistant Manager - Digital Marketing at TPL Corp, Karachi, Pakistan
October 31, 2021 - August 2, 2025Managed digital presence for eight diverse brands across eight industries. Increased ROAS by 4x and lead quality by 60% for insurance and tracking products. Ranked Google search’s ad spot for 10 top keywords for TPL Insurance. Launched Insurtech product in 8+ countries and increased web traffic by 400%. Managed digital agencies and set KPIs for each brand. Analyzed user sentiments using social listening tools.
Social Media Manager at The Nest I/O
May 31, 2020 - August 2, 2025Designed digital marketing strategy consulting 70+ startups. Engaged 50+ tech content creators to promote events resulting in increased outreach. Coordinated with multinational clients for innovation sprint promotions and executed a successful 360° campaign for 021Disrupt 2019.
Social Media Manager at The Nest I/O, Karachi, Pakistan
May 31, 2020 - August 2, 2025Designed and implemented digital marketing strategies consulting over 70 startups, enhancing their digital presence. Collaborated with 50+ tech content creators promoting startup events, boosting outreach and visibility. Coordinated with multinational clients for Innovation Sprints. Executed campaign for 021Disrupt 2019 with 70M+ social impressions, trending hashtag, and sales of conference tickets worth PKR 6M.
Social Media Manager at The Nest I/O, Karachi, Pakistan
May 31, 2020 - August 2, 2025Designed and implemented digital marketing strategies for The Nest I/O, consulting startups, engaging tech content creators for event promotions, coordinating with multinational clients for promotional campaigns, and executing a major conference campaign resulting in high social media impressions and revenue.
Social Media Manager at The Nest I/O, Karachi, Pakistan
May 31, 2020 - August 2, 2025Designed and implemented digital marketing strategy consulting 70+ startups. Engaged with 50+ tech content creators to promote startup events, enhancing outreach and visibility. Coordinated with multinational corporate clients for Innovation Sprints promotions. Executed 360° campaign for 021Disrupt (2019), achieving over 70 million social media impressions and trending hashtag. Sold conference tickets worth PKR 6M with marketing emails opening by over 2 million users.
Social Media Manager at The Nest I/O, Karachi, Pakistan
May 31, 2020 - August 2, 2025Designed and implemented digital marketing strategies for The Nest I/O, consulting 70+ startups. Engaged with 50+ tech content creators and coordinated promotions for startup events, increasing outreach and visibility. Worked with multinational corporate clients for Innovation Sprints promotions. Executed a 360° campaign plan for 021Disrupt achieving 70M+ social media impressions, 10k tweets, trending hashtag, and sold conference tickets worth PKR 6M.
Social Media Executive at Olive Digital
December 31, 2017 - August 2, 2025Managed social media for seasoned Pakistani brands ensuring impactful digital presence. Created content calendars, performance reports, and competitor analysis to optimize engagement.
Social Media Executive at Olive Digital, Karachi, Pakistan
December 31, 2017 - August 2, 2025Managed social media strategies for leading Pakistani brands, including GOTO online shopping and Karachi Biennale, ensuring impactful digital presence. Created monthly content calendars, performance reports, and competitor analysis to optimize engagement.
Social Media Executive at Olive Digital, Karachi, Pakistan
December 31, 2017 - August 2, 2025Managed social media strategies for established Pakistani brands, created and executed content calendars, prepared performance reports, and conducted competitor analysis to optimize engagement.
Social Media Executive at Olive Digital, Karachi, Pakistan
December 31, 2017 - August 2, 2025Managed social media strategies for seasoned Pakistani brands including GOTO online shopping, Oaks.pk, Karachi Biennale, and Sattar Buksh. Created and executed monthly content calendars, prepared performance reports, and conducted competitor analysis to optimize social media engagement.
Social Media Executive at Olive Digital, Karachi, Pakistan
December 31, 2017 - August 2, 2025Managed social media strategies for established Pakistani brands including GOTO online shopping and Karachi Biennale. Created monthly content calendars, prepared performance reports, and conducted competitor analysis to optimize engagement.
Education
MBA at Institute of Business Management, Karachi, Pakistan
January 1, 2021 - May 31, 2023Bachelor of Commerce at University of Karachi, Karachi, Pakistan
January 1, 2013 - June 30, 2017MBA at Institute of Business Management, Karachi, Pakistan
January 1, 2021 - May 31, 2023Bachelor of Commerce at University of Karachi, Karachi, Pakistan
January 1, 2013 - June 30, 2017MBA at Institute of Business Management, Karachi, Pakistan
January 1, 2021 - May 31, 2023Bachelor of Commerce at University of Karachi, Karachi, Pakistan
January 1, 2013 - June 30, 2017MBA at Institute of Business Management, Karachi, Pakistan
January 1, 2021 - May 31, 2023Bachelor of Commerce at University of Karachi, Karachi, Pakistan
January 1, 2014 - June 30, 2017MBA at Institute of Business Management, Karachi, Pakistan
January 1, 2021 - May 31, 2023Bachelor of Commerce at University of Karachi, Karachi, Pakistan
January 1, 2013 - June 30, 2017Qualifications
"Leading Teams", University of Michigan (Coursera, 2021)
January 1, 2021 - December 31, 2021Social Media Marketing
January 11, 2030 - August 2, 2025Google Ads Display
January 11, 2030 - August 2, 2025The Fundamentals of Digital Marketing
January 11, 2030 - August 2, 2025Leading Teams
January 1, 2021 - December 31, 2021Leading Teams, University of Michigan (Coursera, 2021)
January 1, 2021 - December 31, 2021Social Media Marketing - Hubspot Academy
January 1, 2021 - December 31, 2021Google Ads Display - Google Skillshop
January 1, 2021 - December 31, 2021The Fundamentals of Digital Marketing - Google Digital Garage
January 1, 2021 - December 31, 2021Leading Teams, University of Michigan (Coursera)
January 1, 2021 - December 31, 2021"Leading Teams", University of Michigan (Coursera, 2021)
January 1, 2021 - December 31, 2021Industry Experience
Gaming, Media & Entertainment, Non-Profit Organization, Financial Services, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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