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Hi, I'm Rosie! With a strong background in e-commerce campaign operations and project management across Southeast Asia, I have a passion for driving measurable revenue growth through data-driven strategies and cross-functional collaboration. I’ve successfully led numerous campaigns, improving key metrics like GMV and AOV, and enjoy developing insights that optimize marketing spend and enhance ROI. Currently, I'm expanding my expertise through internships in Canada, focusing on brand strategy and market research in the wellness and SaaS spaces. I’m always eager to take on new challenges, leverage analytics, and contribute to impactful projects that connect brands with the right audiences.…Hi, I'm Rosie! With a strong background in e-commerce campaign operations and project management across Southeast Asia, I have a passion for driving measurable revenue growth through data-driven strategies and cross-functional collaboration. I’ve successfully led numerous campaigns, improving key metrics like GMV and AOV, and enjoy developing insights that optimize marketing spend and enhance ROI. Currently, I'm expanding my expertise through internships in Canada, focusing on brand strategy and market research in the wellness and SaaS spaces. I’m always eager to take on new challenges, leverage analytics, and contribute to impactful projects that connect brands with the right audiences.

Rosie Do

Project Manager, Brand Strategist, Marketing Strategist

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Hi, I'm Rosie! With a strong background in e-commerce campaign operations and project management across Southeast Asia, I have a passion for driving measurable revenue growth through data-driven strategies and cross-functional collaboration. I’ve successfully led numerous campaigns, improving key metrics like GMV and AOV, and enjoy developing insights that optimize marketing spend and enhance ROI. Currently, I'm expanding my expertise through internships in Canada, focusing on brand strategy and market research in the wellness and SaaS spaces. I’m always eager to take on new challenges, leverage analytics, and contribute to impactful projects that connect brands with the right audiences.…Hi, I'm Rosie! With a strong background in e-commerce campaign operations and project management across Southeast Asia, I have a passion for driving measurable revenue growth through data-driven strategies and cross-functional collaboration. I’ve successfully led numerous campaigns, improving key metrics like GMV and AOV, and enjoy developing insights that optimize marketing spend and enhance ROI. Currently, I'm expanding my expertise through internships in Canada, focusing on brand strategy and market research in the wellness and SaaS spaces. I’m always eager to take on new challenges, leverage analytics, and contribute to impactful projects that connect brands with the right audiences.

Available to hire

Hi, I’m Rosie! With a strong background in e-commerce campaign operations and project management across Southeast Asia, I have a passion for driving measurable revenue growth through data-driven strategies and cross-functional collaboration. I’ve successfully led numerous campaigns, improving key metrics like GMV and AOV, and enjoy developing insights that optimize marketing spend and enhance ROI.

Currently, I’m expanding my expertise through internships in Canada, focusing on brand strategy and market research in the wellness and SaaS spaces. I’m always eager to take on new challenges, leverage analytics, and contribute to impactful projects that connect brands with the right audiences.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Intermediate

Vietnamese

Fluent

Chinese

Intermediate

English

Fluent

Work Experience

E-commerce Campaign Operations - Project Manager at ByteDance (TikTok)

January 31, 2024 - August 2, 2025

Led 45+ performance-driven e-commerce campaigns across Southeast Asia, collaborating with internal sales and external marketing stakeholders to deliver measurable revenue growth (10% GMV, 15% AOV YoY). Developed insights-driven proposals using category & competitive analysis (Excel, PowerBI), influencing campaign strategy, optimizing spend effectiveness, analyzing market and competitor data to refine strategies, enhancing ROI and attracting 1% new buyers per campaign. Increased campaign performance by managing stakeholder meetings, translating business objectives into actionable marketing tactics. Initiated a Southeast Asia showcase campaign, successfully promoting Vietnamese Specialty Food & achieving 114% GMV target.

Campaign and Merchandise Executive at Onpoint (Southeast Asia's leading e-commerce enabler)

June 30, 2022 - August 2, 2025

Implemented end-to-end merchandise execution and promotion planning for Shiseido Premium on e-commerce platforms. Led vendor communications, asset approvals, inventory & launch timelines to ensure campaign readiness & partner satisfaction. Coordinated 6-member team to execute Super Brand Day Campaign, increasing sales by double digits.

Business Development Associate at Shopee (Top 1 E-commerce platform in Southeast Asia)

May 31, 2021 - August 2, 2025

Excelled in cross-functional campaign management, achieving 355% sales target during national campaigns by aligning merchant needs with platform strategy. Conducted sales analytics and growth opportunity assessments using Excel and performance dashboards & negotiated commercial terms and co-funding programs with sellers to drive long-term growth.