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Hi, I'm Mariana! With a passion for data analysis, digital strategy, and business intelligence, I love solving complex problems and creating data-driven solutions that make a real impact. I have experience working with large datasets to monitor KPIs, mitigate fraud risk, and design strategies that enhance both customer experience and business outcomes. I'm all about turning insights into clear, actionable recommendations that drive measurable results in fast-paced environments. I enjoy collaborating across teams—working with product, engineering, and data experts to bring analytical solutions to life. Whether it's optimizing campaigns or leading digital transformation projects, I’m dedicated to fostering growth and innovation through smart digital marketing and AI-driven strategies.…Hi, I'm Mariana! With a passion for data analysis, digital strategy, and business intelligence, I love solving complex problems and creating data-driven solutions that make a real impact. I have experience working with large datasets to monitor KPIs, mitigate fraud risk, and design strategies that enhance both customer experience and business outcomes. I'm all about turning insights into clear, actionable recommendations that drive measurable results in fast-paced environments. I enjoy collaborating across teams—working with product, engineering, and data experts to bring analytical solutions to life. Whether it's optimizing campaigns or leading digital transformation projects, I’m dedicated to fostering growth and innovation through smart digital marketing and AI-driven strategies.

Mariana F Ferreira

Marketing Analyst, Digital Marketer, AI Strategy Consultant, +3

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Hi, I'm Mariana! With a passion for data analysis, digital strategy, and business intelligence, I love solving complex problems and creating data-driven solutions that make a real impact. I have experience working with large datasets to monitor KPIs, mitigate fraud risk, and design strategies that enhance both customer experience and business outcomes. I'm all about turning insights into clear, actionable recommendations that drive measurable results in fast-paced environments. I enjoy collaborating across teams—working with product, engineering, and data experts to bring analytical solutions to life. Whether it's optimizing campaigns or leading digital transformation projects, I’m dedicated to fostering growth and innovation through smart digital marketing and AI-driven strategies.…Hi, I'm Mariana! With a passion for data analysis, digital strategy, and business intelligence, I love solving complex problems and creating data-driven solutions that make a real impact. I have experience working with large datasets to monitor KPIs, mitigate fraud risk, and design strategies that enhance both customer experience and business outcomes. I'm all about turning insights into clear, actionable recommendations that drive measurable results in fast-paced environments. I enjoy collaborating across teams—working with product, engineering, and data experts to bring analytical solutions to life. Whether it's optimizing campaigns or leading digital transformation projects, I’m dedicated to fostering growth and innovation through smart digital marketing and AI-driven strategies.

Available to hire

Hi, I’m Mariana! With a passion for data analysis, digital strategy, and business intelligence, I love solving complex problems and creating data-driven solutions that make a real impact. I have experience working with large datasets to monitor KPIs, mitigate fraud risk, and design strategies that enhance both customer experience and business outcomes. I’m all about turning insights into clear, actionable recommendations that drive measurable results in fast-paced environments.

I enjoy collaborating across teams—working with product, engineering, and data experts to bring analytical solutions to life. Whether it’s optimizing campaigns or leading digital transformation projects, I’m dedicated to fostering growth and innovation through smart digital marketing and AI-driven strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

French

Advanced

Work Experience

Artificial Intelligence and Innovation Strategist at The Hopeland Consultancy

December 1, 2024 - Present

Designed AI-driven advertising strategies using Power BI, Python, and Klaviyo to enhance customer acquisition, optimize digital campaigns, and improve ROI. Provided strategic consulting on digital marketing, customer outreach, and data-driven business growth solutions. Developed performance marketing solutions aligned with market trends, focusing on automation, compliance, and risk mitigation. Led market research and digital ad performance analysis to optimize campaign strategies and enhance client success.

Digital Marketing Manager at The Hopeland Consultancy

December 31, 2023 - August 2, 2025

Conducted consultative sales strategies and business development, supporting over 960 entrepreneurs in scaling their businesses through data-driven digital marketing and advertising solutions. Assessed advertising and enhanced performance, market positioning, and digital growth strategies, delivering customized solutions that increased lead conversion rates by 32%.

Professor & Business Analyst Consultant at Government of the Federal District (Vert Consultancy)

January 31, 2022 - August 2, 2025

Delivered training on marketing, project management, digital advertising, and sales strategy, equipping professionals with industry-relevant advertising expertise. Managed digital transformation projects for 130 entrepreneurs annually, focusing on financial planning, marketing automation, and strategic business growth. Applied change management methodologies (Agile, Six Sigma, and Waterfall) to streamline business operations, improve ad campaign efficiency, and enhance customer engagement.

Marketing and Project Management Professor at Kroton Educational`s - College North of Paraná (UNOPAR)

February 29, 2020 - August 2, 2025

Delivered training related to marketing, project management, digital advertising, and sales strategy to equip professionals with advertising expertise. Proactively engaged with potential clients through direct calls and outreach to promote school programs and drive enrollments. Executed data-driven marketing strategies utilizing SEO, Google Ads, and analytics tools to optimize campaign effectiveness, resulting in 17% increased school enrollment, 32% landing page conversions, and 12% increased social media engagement.

Data Analyst and AI Specialist (Marketing) at ELI Schools

January 1, 2025 - Present

Responsible for delivering actionable data analyses and insights to drive data-driven decisions. Skilled in identifying improvement opportunities, translating business questions into statistical models, and providing key insights. Proficient in managing risk, recommending innovative solutions, and leading projects to resolve abuse- and harm-fighting issues. Leveraged policy knowledge, optimized workflows, and delivered persuasive communications through technical data extraction, dashboard building, and operations automation.

Lecturer & Senior Business Consultant at Government of the Federal District (Vert Consultancy)

January 31, 2022 - August 2, 2025

Owned and managed a diverse advertising portfolio, ensuring customer growth and maximizing digital advertising ROI. Led customer engagement strategies while aligning advertising campaigns with business goals through collaboration with agencies and key stakeholders. Applied advanced data analysis tools such as Excel, predictive modeling, and Google Analytics to optimize marketing strategies and drive revenue growth. Conducted customer outreach and direct client calls to assess needs and maximize engagement.

Artificial Intelligence and Innovation Strategist at The Hopeland Consultancy

December 1, 2024 - Present

Designed AI-driven advertising strategies using Power BI, Python, and Klaviyo to enhance customer acquisition, optimize digital campaigns, and improve ROI. Provided strategic consulting on digital marketing, customer outreach, and data-driven business growth solutions. Developed performance marketing solutions focusing on automation, compliance, and risk mitigation. Led market research and digital ad performance analysis to optimize campaign strategies and enhance client success.

Digital Marketing Manager at The Hopeland Consultancy

December 31, 2023 - August 2, 2025

Professor & Business Analyst Consultant at Kroton Educational`s - College North of Paraná (UNOPAR)

January 31, 2021 - August 2, 2025

Delivered training on marketing, project management, digital advertising, and sales strategy, equipping professionals with industry-relevant advertising expertise. Managed digital transformation projects for 130 entrepreneurs annually, focusing on financial planning, marketing automation, and strategic business growth. Applied change management methodologies such as Agile, Six Sigma, and Waterfall to improve business operations and customer engagement.

Marketing and Project Management Professor at National College of Ireland

February 29, 2020 - August 2, 2025

Provided training in marketing and project management, focusing on industry-relevant advertising and sales strategies. Engaged with potential clients via direct calls and outreach to promote school programs and drive enrollments. Executed data-driven marketing strategies utilizing SEO, Google Ads, and analytics tools to track campaign effectiveness, resulting in increased school enrollment and social media engagement.

Lecturer & Senior Business Consultant at Government of the Federal District (Vert Consultancy)

January 31, 2022 - August 2, 2025

Owned and managed a diverse advertising portfolio to ensure customer growth and maximize digital advertising ROI. Led customer engagement strategies working with agencies and stakeholders to align campaigns with business goals. Applied advanced data analysis techniques including Excel, predictive modeling, and Google Analytics to optimize online marketing strategies and drive revenue growth. Conducted customer outreach and provided tailored advertising solutions to maximize engagement.