Available to hire
Hi, I’m Vitor Favato, a passionate digital marketing specialist with years of experience collaborating across teams to create and implement effective marketing strategies. I enjoy crafting compelling content that guides potential customers throughout their buyer journey and optimizing paid media campaigns to drive conversions.
I have a strong background in SEO, SEM, data analysis, and CRM management, with hands-on expertise in tools like Google Analytics, HubSpot, and Salesforce. Whether it’s planning marketing campaigns or producing insightful reports to inform business strategies, I thrive on using data and creativity to build brand awareness and generate valuable leads.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
French
Advanced
Work Experience
Digital Marketing Specialist at Fast Track Solutions
January 1, 2024 - PresentCollaborated across teams to create marketing collateral for all buyer journey stages. Developed compelling content in various formats (blogs, whitepapers, case studies, webinars) to attract and convert target audiences. Utilized email, social media, and search engine marketing to distribute content and reach potential leads. Conducted research to identify content gaps, enhancing FastTrack's reputation as an expert partner. Led paid media campaigns, optimizing for conversions. Assisted in webinar design and delivery, from topic selection to post-webinar lead nurturing. Produced reports to inform business strategy and contributed to content planning. Stayed updated on industry trends and emerging marketing technologies. Monitored and analyzed marketing performance, adjusting strategies for optimal lead generation and conversion.
Digital Marketing Specialist at Fast Track Solutions
January 1, 2024 - PresentCollaborated across teams to create marketing collateral for all buyer journey stages. Developed compelling content in various formats including blogs, whitepapers, case studies, and webinars to attract and convert target audiences. Utilized email, social media, and search engine marketing to distribute content and reach potential leads. Conducted research to identify content gaps, enhancing FastTrack's reputation as an expert partner. Led paid media campaigns optimizing for conversions. Assisted in webinar design and delivery from topic selection to post-webinar lead nurturing. Produced reports to inform business strategy and contributed to content planning. Stayed updated on industry trends and emerging marketing technologies. Monitored and analyzed marketing performance, adjusting strategies for optimal lead generation and conversion.
Marketing Specialist at SCIREQ Scientific Respiratory Equipment Inc
November 30, 2023 - August 2, 2025Performed data analysis; managed CRM leads, prospects, and customers; created digital marketing strategies for the website, blog, and specialized social media; planned and executed marketing campaigns for product launches, scientific applications, and events; generated leads through the website, campaigns, and Google alerts; maintained and updated the website with expertise in Google Analytics, SEO, and SEM; developed strategies to differentiate and promote SCIREQ products across diverse scientific applications.
Marketing Specialist at SCIREQ Scientific Respiratory Equipment Inc
November 30, 2023 - August 2, 2025Performed data analysis and managed CRM leads, prospects, and customers. Created digital marketing strategies for the website, blog, and specialized social media. Planned and executed marketing campaigns for product launches, scientific applications, and events. Generated leads through the website, campaigns, and Google alerts. Maintained and updated the website with expertise in Google Analytics, SEO, and SEM. Developed strategies to differentiate and promote SCIREQ products across diverse scientific applications.
Marketing Specialist at Reivax North America
October 31, 2021 - August 2, 2025Implemented holistic digital marketing optimization plans; developed strategies; measured marketing performance; conducted data analysis; enhanced brand awareness; generated leads; implemented SEO/SEM strategies to increase page and domain authority; utilized Google Analytics and managed Google Ads campaigns; worked with WordPress; utilized email marketing techniques; led conferences; attended and presented at sales and marketing meetings.
Marketing Specialist at Reivax North America
October 31, 2021 - August 2, 2025Implemented holistic digital marketing optimization plans. Developed strategies and measured marketing performance. Conducted data analysis to enhance brand awareness and generate leads. Implemented SEO/SEM strategies to increase page and domain authority. Utilized Google Analytics and managed Google Ads campaigns. Worked with WordPress and utilized email marketing techniques. Led conferences and attended and presented at sales and marketing meetings.
Marketing Manager at Publisher Fire Games
November 30, 2018 - August 2, 2025Led the Marketing Department, elaborating and implementing digital strategies; developed and maintained online reputation; identified market threats and opportunities; supported online communities; built brand identity; positioned games; executed paid user acquisition; validated budgets; utilized SEO/SEM, PPC, Google Analytics, Google Ads, Facebook Ads, YouTube, and WordPress; planned and implemented marketing strategies to advertise, position products, generate leads, and increase sales (B2B and B2C).
Marketing Manager at Publisher Fire Games
November 30, 2018 - August 2, 2025Headed the Marketing Department, elaborating and implementing digital strategies. Developed and maintained online reputation. Identified market threats and opportunities. Supported online communities and built brand identity. Managed game positioning and executed paid user acquisition. Validated budgets and utilized SEO/SEM, PPC, Google Analytics, Google Ads, Facebook Ads, YouTube, and WordPress. Planned and implemented marketing strategies to advertise, position products, generate leads, and increase sales in both B2B and B2C contexts.
Digital Marketing Coordinator at Super Estagios
December 31, 2013 - August 2, 2025Implemented digital marketing and advertising campaigns; executed digital marketing strategies; analyzed and summarized sales data; prepared marketing reports; utilized SEO, Google Tools, Facebook Ads, and YouTube; maintained a social media presence across all digital channels; measured the results of online marketing campaigns.
Digital Marketing Coordinator at Super Estagios
December 31, 2013 - August 2, 2025Implemented digital marketing and advertising campaigns. Executed digital marketing strategies and analyzed sales data. Prepared marketing reports. Utilized SEO, Google Tools, Facebook Ads, and YouTube. Maintained a social media presence across all digital channels and measured online marketing campaign results.
Advertising Copywriter at Agency Danza Strategy and Communication
December 31, 2011 - August 2, 2025Created advertising campaigns for digital and press media; generated and developed advertising ideas and content; collaborated with all agency departments to optimize results.
Advertising Copywriter at Agency Danza Strategy and Communication
December 31, 2011 - August 2, 2025Created advertising campaigns for digital and press media. Generated and developed advertising ideas and content. Collaborated with all agency departments to optimize results.
Education
Master in Marketing at University of South Florida
January 1, 2013 - December 31, 2014Bachelor’s Degree in Marketing and Advertising at FAESA Business School
January 1, 2009 - December 31, 2012Master in Marketing at University of South Florida
January 1, 2013 - December 31, 2014Bachelor’s Degree in Marketing and Advertising at FAESA Business School
January 1, 2009 - December 31, 2012Qualifications
Executive Program in Digital Marketing Analytics – MIT Sloan School of Management
January 1, 2020 - December 31, 2020Advanced Google Analytics – Google Digital Academy
January 1, 2015 - December 31, 2023Advanced Google Ads – Google Digital Academy
January 1, 2015 - December 31, 2023French Classes – ALPA Québec
January 1, 2020 - December 31, 2022Advertising Campaign Planning – PRIX Integrated Communication Group
January 1, 2012 - December 31, 2012Creation with Emphasis in Advertising Writing – PRIX Integrated Communication Group
January 1, 2011 - December 31, 2011Web Design – Microlins Design School
January 1, 2010 - December 31, 2010Art Direction – PRIX Integrated Communication Group
January 1, 2010 - December 31, 2010Advanced Google Analytics
January 1, 2015 - December 31, 2023Advanced Google Ads
January 1, 2015 - December 31, 2023French Classes
January 1, 2020 - December 31, 2022Advertising Campaign Planning
January 1, 2012 - December 31, 2012Creation with Emphasis in Advertising Writing
January 1, 2011 - December 31, 2011Web Design
January 1, 2010 - December 31, 2010Art Direction
January 1, 2010 - December 31, 2010Industry Experience
Healthcare, Life Sciences, Gaming, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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