Hi, I'm Asun Ayesa, an SEO specialist with over 15 years of experience helping ecommerce brands grow their organic search presence. I have a strong background in technical SEO, keyword research, and link building, and I love using data-driven strategies to improve search rankings and boost conversions. I'm also comfortable working remotely and managing international teams, which has allowed me to collaborate effectively with clients and teams around the world. I’m passionate about staying up-to-date with the latest algorithm changes and emerging SEO technologies, including AI tools, to deliver the best possible results. Outside of SEO, I enjoy crafting editorial calendars and working closely with content teams to optimize web content for maximum impact.

Asun Ayesa

Hi, I'm Asun Ayesa, an SEO specialist with over 15 years of experience helping ecommerce brands grow their organic search presence. I have a strong background in technical SEO, keyword research, and link building, and I love using data-driven strategies to improve search rankings and boost conversions. I'm also comfortable working remotely and managing international teams, which has allowed me to collaborate effectively with clients and teams around the world. I’m passionate about staying up-to-date with the latest algorithm changes and emerging SEO technologies, including AI tools, to deliver the best possible results. Outside of SEO, I enjoy crafting editorial calendars and working closely with content teams to optimize web content for maximum impact.

Available to hire

Hi, I’m Asun Ayesa, an SEO specialist with over 15 years of experience helping ecommerce brands grow their organic search presence. I have a strong background in technical SEO, keyword research, and link building, and I love using data-driven strategies to improve search rankings and boost conversions. I’m also comfortable working remotely and managing international teams, which has allowed me to collaborate effectively with clients and teams around the world.

I’m passionate about staying up-to-date with the latest algorithm changes and emerging SEO technologies, including AI tools, to deliver the best possible results. Outside of SEO, I enjoy crafting editorial calendars and working closely with content teams to optimize web content for maximum impact.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Marketing Director at Marwick Internet Marketing
August 31, 2025 - August 3, 2025
Led SEO strategy and execution for over 50 clients, including high-growth ecommerce and apparel brands. Conducted technical audits, keyword research, and competitor analysis to improve search rankings and conversions. Created SEO-driven content calendars and collaborated with content teams to optimize blog, landing page, and product copy. Managed link-building and outreach campaigns, securing high-quality backlinks to increase domain authority. Utilized GA4, GSC, Ahrefs, SEMrush, and Screaming Frog for ongoing tracking, reporting, and strategy adjustments.
Senior Marketing Consultant at Cein
March 31, 2013 - August 3, 2025
Provided SEO consulting and content optimization strategies for SMEs to enhance online visibility and organic performance. Delivered audits, keyword strategies, and educational workshops to help businesses implement effective SEO practices.

Education

Bachelor’s Degree at Universidad Pública de Navarra
January 1, 1991 - December 31, 1993
Master of Business Administration (MBA) at Universidad de Alcalá
January 1, 2010 - December 31, 2011
Degree at Cuatro Vientos
January 1, 1988 - December 31, 1991

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Software & Internet, Professional Services, Media & Entertainment