Hi, I’m Victor, a Puerto Rican graphic designer and multimedia artist with a passion for branding, editorial illustration, photography, and video production. I help brands tell visually compelling stories across print and digital channels, delivering thoughtful design and polished multimedia assets. I enjoy exploring new tools and techniques— from AI-assisted illustration to social media content strategy— and I love collaborating with teams to bring ideas to life with creativity, clarity, and a friendly, collaborative approach.

Victor Durán Durán Serrano

Hi, I’m Victor, a Puerto Rican graphic designer and multimedia artist with a passion for branding, editorial illustration, photography, and video production. I help brands tell visually compelling stories across print and digital channels, delivering thoughtful design and polished multimedia assets. I enjoy exploring new tools and techniques— from AI-assisted illustration to social media content strategy— and I love collaborating with teams to bring ideas to life with creativity, clarity, and a friendly, collaborative approach.

Available to hire

Hi, I’m Victor, a Puerto Rican graphic designer and multimedia artist with a passion for branding, editorial illustration, photography, and video production. I help brands tell visually compelling stories across print and digital channels, delivering thoughtful design and polished multimedia assets.

I enjoy exploring new tools and techniques— from AI-assisted illustration to social media content strategy— and I love collaborating with teams to bring ideas to life with creativity, clarity, and a friendly, collaborative approach.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Freelance Graphic Designer
January 1, 2006 - Present
Engaged in t-shirt design, corporate logos, branding, social media content, videography, and photography for various clients including Juntas, D’Lujo Indesign Projects, and Brida. Responsibilities included logo and interior design, video production, and brand identity creation.
Film and TV Series Reviewer / Designer at La Cordillera Newspaper & Metro PR Newspaper
December 31, 2025 - August 3, 2025
Produced over 150 film and TV series reviews for La Cordillera Newspaper from 2019 to 2025 and contributed design and content collaborations with Metro PR Newspaper in 2025.
Freelance Graphic Designer at SM Editorial Group of Puerto Rico
January 1, 2006 - Present
Freelance graphic design, branding, editorial illustration, and multimedia production for clients in Puerto Rico; responsibilities include photo editing, video editing, social media content, and art direction.

Education

M.A. Digital Graphic Design at Atlantic University – Guaynabo, PR
January 1, 2025 - December 31, 2025
M.A. Cinematography at Full Sail University – Winter Park, FL
January 1, 2019 - December 31, 2019
M.A. Puerto Rican and Caribbean Literature at Center for Advanced Studies of Puerto Rico and the Caribbean – San Juan, PR
January 1, 2016 - December 31, 2016
B.A. Pedagogy at University of Puerto Rico – Cayey Campus, PR
January 1, 2006 - December 31, 2006
Master of Arts in Cinematography at Atlantic University
January 11, 2030 - March 9, 2026
Master of Arts in Puerto Rican and Caribbean Literature at Atlantic University
January 11, 2030 - March 9, 2026
M.A. Cinematography at Atlantic University
January 11, 2030 - March 9, 2026

Qualifications

Teacher Certification – Secondary Level Spanish
January 1, 2006 - December 31, 2025
Winner of the “Hamilton” Graphic Design Contest – 10th Anniversary of the musical Hamilton
January 1, 2025 - December 31, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization