VD

Victor Durán Durán Serrano

Available to hire

Hi, I’m Victor, a Puerto Rican graphic designer and multimedia artist with a passion for branding, editorial illustration, photography, and video production.

About

Hi, I’m Victor, a Puerto Rican graphic designer and multimedia artist with a passion for branding, editorial illustration, photography, and video production. I help brands tell visually compelling stories across print and digital channels, delivering thoughtful design and polished multimedia assets.

I enjoy exploring new tools and techniques— from AI-assisted illustration to social media content strategy— and I love collaborating with teams to bring ideas to life with creativity, clarity, and a friendly, collaborative approach.

  • 20 years' experience
  • Joined August 2025

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Non-Profit Organization

Work experience

Film and TV Series Reviewer / Designer · La Cordillera Newspaper & Metro PR NewspaperDec 2025 – Aug 2025

Produced over 150 film and TV series reviews for La Cordillera Newspaper from 2019 to 2025 and contributed design and content collaborations with Metro PR Newspaper in 2025.

Freelance Graphic Designer · SM Editorial Group of Puerto RicoJan 2006 – Present · 20 yrs 11 mos

Freelance graphic design, branding, editorial illustration, and multimedia production for clients in Puerto Rico; responsibilities include photo editing, video editing, social media content, and art direction.

Freelance Graphic DesignerJan 2006 – Present · 20 yrs 11 mos

Engaged in t-shirt design, corporate logos, branding, social media content, videography, and photography for various clients including Juntas, D’Lujo Indesign Projects, and Brida. Responsibilities included logo and interior design, video production, and brand identity creation.

Education· 7

M.A. Digital Graphic Design · Atlantic University – Guaynabo, PR2025
M.A. Cinematography · Full Sail University – Winter Park, FL2019
M.A. Puerto Rican and Caribbean Literature · Center for Advanced Studies of Puerto Rico and the Caribbean – San Juan, PR2016
B.A. Pedagogy · University of Puerto Rico – Cayey Campus, PR2006

Certifications and awards

Teacher Certification – Secondary Level Spanish2006 – 2025
Winner of the “Hamilton” Graphic Design Contest – 10th Anniversary of the musical Hamilton2025

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