Eesha Palawat

Social Media & Brand Strategist at Zarete

Planned and managed cross-channel digital campaigns (Meta Ads, Google Ads, influencer marketing); tracked KPIs and improved ROAS through data-driven strategies and optimization. Influencer marketing campaigns with macro-creators (800K+ followers), executing briefs, tracking analytics, and iterating based on performance insights. Developed and implemented a full-funnel brand strategy for Zarete, positioning it as a disruptive luxury brand in the jewelry space. Conducted competitive audits, consumer research, and cultural trend analysis to inform brand evolution, creative briefs, and content strategy. Collaborated cross-functionally with design, sales, and technical teams to align eCommerce UX/UI, brand strategy, and product messaging for a cohesive luxury shopping experience.

Social Media & Brand Strategist at Zarete

Planned and managed cross-channel digital campaigns leveraging Meta Ads, Google Ads, and influencer marketing to optimize KPIs and improve ROAS. Executed influencer campaigns with macro-creators and developed a full-funnel brand strategy positioning Zarete as a disruptive luxury jewelry brand. Successfully orchestrated brand activation events in Denver in partnership with the German Osmium Institute, driving international exposure. Conducted competitive audits, consumer research, and cultural trend analysis to inform brand evolution and content strategy. Collaborated cross-functionally with design, sales, and technical teams to enhance eCommerce UX/UI and align product messaging with brand strategy.

Social Media & Brand Strategist at Zarete

Planned and managed cross-channel digital campaigns including Meta Ads, Google Ads, and influencer marketing; tracked KPIs and improved ROAS through data-driven strategies and optimization. Executed influencer marketing campaigns with macro-creators. Developed and implemented a full-funnel brand strategy positioning Zarete as a disruptive luxury brand in the jewelry space. Successfully executed brand activation events, driving international exposure. Conducted competitive audits, consumer research, and cultural trend analysis to inform brand evolution. Collaborated cross-functionally to align eCommerce UX/UI, brand strategy, and product messaging for a cohesive luxury shopping experience.

Marketing Manager at Colorbar Cosmetics

Led multi-channel performance marketing across search, social, influencer, email, affiliate, and display channels. Managed the Instagram presence (600K+ followers) and influencer campaigns partnering with macro and micro influencers. Analyzed campaign data for trends and optimization to meet KPIs. Spearheaded e-commerce strategy for 23 marketplaces, boosting product visibility and sales. Led brand ambassador campaigns with Jacqueline Fernandez and orchestrated high-impact brand events such as Miss India 2023 and Cosmopolitan Blogger Awards. Conducted data-driven campaign analysis, audience segmentation, and A/B testing to optimize and scale marketing efforts. Oversaw campaign planning, creative development, media buying, and post-campaign analysis.

Marketing Manager at Colorbar Cosmetics

Led multi-channel performance marketing across search, social, influencer, email, affiliate, and display channels. Managed Colorbar’s Instagram presence with 600K+ followers and led influencer campaigns with top macro and micro influencers. Analyzed campaign data for insights and optimization. Spearheaded the brand’s e-commerce strategy across 23 marketplaces, improving product visibility and online sales. Led brand ambassador campaigns with celebrity Jacqueline Fernandez. Orchestrated high-impact brand events including Miss India 2023 and Cosmopolitan Blogger Awards. Conducted data-driven campaign analysis, audience segmentation, and A/B testing. Oversaw campaign planning, creative development, media buying, and performance analysis.

Marketing Manager at Colorbar Cosmetics

Led multi-channel performance marketing across search, social, influencer, email, affiliate, and display channels. Managed Colorbar’s Instagram presence (600K+ followers) and led influencer campaigns in collaboration with macro (1M+ followers) and micro influencers, partnering with top names in the industry to drive brand awareness, engagement, and campaign success. Analyzed campaign data to identify trends, insights and optimization opportunities to ensure KPIs are met. Spearheaded the brand’s e-commerce strategy across 23 leading marketplaces, enhancing product visibility, content optimization, and online sales. Led end-to-end brand ambassador campaigns with celebrity Jacqueline Fernandez, aligning with brand objectives across online and offline channels. Orchestrated high-impact brand events (Miss India 2023 auditions to finale, Cosmopolitan Blogger Awards 2022 & 2024). Conducted data-driven campaign analysis, audience segmentation, and A/B testing to optimize performance and sc

Innovation Strategist at Slim IoT Technologies Pvt Ltd

B2G marketing initiatives, leading the communications and strategic narrative for Slim IoT’s collaboration pipeline with the Indian Navy, showcasing the product's tactical and operational utility for defense personnel. Represented the brand at India’s top tech and startup events, contributing to branding, on-ground activations, and strategic networking. Designed and coordinated product launch readiness, including UI/UX feedback loops, persona-based messaging, and investor-facing presentations. Established investor outreach and product pitch frameworks, aligning with the startup’s roadmap to scale in regulated healthcare and defense-adjacent industries.

Innovation Strategist at Slim IoT Technologies Pvt Ltd

Led B2G marketing communications and strategic narrative for collaborations with the Indian Navy, highlighting product utility. Represented the brand at top tech and startup events, contributing to branding and networking. Coordinated product launch readiness including UI/UX feedback and persona-driven messaging. Developed investor outreach and product pitch frameworks aligning with growth in healthcare and defense sectors.