With a strong background in strategic communications, public relations, editorial support, business development, and people development, I bring a versatile and people-focused approach to every professional engagement. I am currently pursuing a Master in Counseling Psychology and Psychotherapy at the American College of Greece, and I’m available for remote, part-time opportunities. Over the course of my career, I have successfully developed and led communications initiatives, crafted impactful narratives, and built strategic partnerships that have contributed to organizational growth and visibility. My experience spans working with cross-functional teams to develop campaigns, manage stakeholder relationships, and support leadership in delivering clear, empathetic messaging aligned with business goals. I am particularly drawn to roles that value collaboration, creativity, and purpose-driven work. I am confident that my mix of professional experience and academic grounding can contribute positively to your team.

Aya A. Yassein

With a strong background in strategic communications, public relations, editorial support, business development, and people development, I bring a versatile and people-focused approach to every professional engagement. I am currently pursuing a Master in Counseling Psychology and Psychotherapy at the American College of Greece, and I’m available for remote, part-time opportunities. Over the course of my career, I have successfully developed and led communications initiatives, crafted impactful narratives, and built strategic partnerships that have contributed to organizational growth and visibility. My experience spans working with cross-functional teams to develop campaigns, manage stakeholder relationships, and support leadership in delivering clear, empathetic messaging aligned with business goals. I am particularly drawn to roles that value collaboration, creativity, and purpose-driven work. I am confident that my mix of professional experience and academic grounding can contribute positively to your team.

Available to hire

With a strong background in strategic communications, public relations, editorial support, business development, and people development, I bring a versatile and people-focused approach to every professional engagement. I am currently pursuing a Master in Counseling Psychology and Psychotherapy at the American College of Greece, and I’m available for remote, part-time opportunities.

Over the course of my career, I have successfully developed and led communications initiatives, crafted impactful narratives, and built strategic partnerships that have contributed to organizational growth and visibility. My experience spans working with cross-functional teams to develop campaigns, manage stakeholder relationships, and support leadership in delivering clear, empathetic messaging aligned with business goals. I am particularly drawn to roles that value collaboration, creativity, and purpose-driven work. I am confident that my mix of professional experience and academic grounding can contribute positively to your team.

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Work Experience

Head of Corporate Communications at Department of Culture & Tourism – Abu Dhabi
November 30, 2024 - August 3, 2025
Led corporate communications department managing stakeholder engagement, corporate strategy, reputation management, and proactive storytelling for DCT Abu Dhabi.
Senior Vice President at Teneo
August 31, 2023 - August 3, 2025
Led multi-stakeholder projects for research-driven domestic and international integrated communications strategies for Abu Dhabi government clients across healthcare, philanthropy, education, and cultural diplomacy. Managed reputation management projects focusing on crisis communications preparedness and activation for clients in Abu Dhabi and KSA, overseeing the full project cycle including design, stakeholder engagement, and capability building through trainings and simulation exercises.
Corporate Communications Manager at Emirates National Oil Company (ENOC)
October 31, 2020 - August 3, 2025
Led integrated marketing and communications strategy for ENOC at EXPO 2020 Dubai as Integrated Energy Partner. Established corporate communications function to support B2B and B2C campaigns. Developed communications for M&A projects, group-wide external communications policy, and employee engagement strategies. Executed executive leadership storytelling training and managed key publications including Annual Review. Developed crisis communications manual and related toolkits aligned with crisis management and business continuity plans.
Account Manager / Senior Account Manager at Edelman (seconded to Mubadala Development Company)
February 28, 2015 - August 3, 2025
Managed press office for Mubadala’s Group Communications. Provided strategic communications counsel for business assets, internal and external communications, and major transactions. Developed executive positioning and thought leadership platforms. Collaborated with Abu Dhabi government entities on partnerships and announcements. Involved in reputation management, risk assessment, crisis management, and stakeholder outreach across public and private sectors.
Consultant / Account Manager at Impact Porter Novelli
June 30, 2011 - August 3, 2025
Planned and executed crisis management strategies for clients including Mawaqif and Regulation Supervision Bureau. Developed media relations strategies, stakeholder programs, and managed execution of PR and corporate communications campaigns in UAE and GCC. Provided strategic and tactical communications solutions to meet client objectives and mitigate risks.
Head of Corporate Communications at Department of Culture & Tourism – Abu Dhabi
November 30, 2024 - September 24, 2025
Led corporate communications department for DCT Abu Dhabi managing stakeholder engagement, corporate strategy, reputation management and proactive storytelling.
Senior Vice President at Teneo – global CEO advisory firm
August 31, 2023 - September 24, 2025
Led multi-stakeholder projects for the development of research-driven domestic and international integrated communications strategy for Abu Dhabi government clients across healthcare, philanthropy, education, cultural diplomacy. This included: strategic objectives, strategic principles, stakeholder engagement, narrative and messaging, reputation management framework, campaign design, execution mechanism; led reputation-management projects for Abu Dhabi and KSA government clients with a focus on crisis communications preparedness and activation, project lifecycle from design to socialization with stakeholders and capability building through trainings and simulation exercises.
Corporate Communications Manager at Emirates National Oil Company (ENOC)
October 31, 2020 - September 24, 2025
Led Integrated Marketing & Communications strategy and framework for ENOC at EXPO 2020 Dubai as Integrated Energy Partner; established a corporate communications function, developed campaigns across B2B and B2C, led M&A communications, developed external communications policy, established employee engagement strategy, delivered executive leadership storytelling training, produced key publications (Annual Review, external corporate magazine), and developed crisis communications policy manuals and toolkits.
Account Manager / Senior Account Manager at Edelman – seconded to Mubadala Development Company
February 28, 2015 - September 24, 2025
Oversaw press office for Mubadala Group Communications, provided communications counsel for internal/external requirements, supported announcements and transactions (launch of Emirates Global Aluminium, Mubadala Aerospace), developed executive positioning and thought leadership, collaborated with Abu Dhabi government entities on partnerships, and led reputation management and crisis planning, along with internal/external communications and stakeholder outreach in English and Arabic.
Head of Corporate Communications at Department of Culture & Tourism – Abu Dhabi
November 1, 2024 - September 24, 2025
Led the corporate communications department for DCT Abu Dhabi, managing stakeholder engagement, corporate strategy, reputation management, and proactive storytelling.
Senior Vice President at Teneo – global CEO advisory firm
August 1, 2023 - September 24, 2025
Led multi-stakeholder projects for the development of research-driven domestic and international integrated communications strategy for Abu Dhabi government clients across healthcare, philanthropy, education, and cultural diplomacy. Responsibilities included strategic objectives, strategic principles, stakeholder engagement, narrative and messaging, a reputation management framework, campaign design, and execution mechanisms. Also led reputation-management projects for Abu Dhabi and KSA government clients with focus on crisis communications preparedness and activation, covering design to socialization with stakeholders and capability building through trainings and simulation exercises.
Corporate Communications Manager at Emirates National Oil Company (ENOC)
October 1, 2020 - September 24, 2025
Led Integrated Marketing & Communications strategy and framework for ENOC at EXPO 2020 Dubai as the Integrated Energy Partner. Established a corporate communications function, developed integrated campaigns to enhance understanding of ENOC as an integrated oil & gas company, led on M&A communications, developed external communications policies, established an employee engagement function, delivered leadership storytelling training, produced key publications (Annual Review and external magazine), and developed crisis communications manuals and content management policies.
Account Manager / Senior Account Manager at Edelman – seconded to Mubadala Development Company
February 1, 2015 - September 24, 2025
Oversee press office function for Mubadala’s Group Communications, provide communications counsel for the Group’s businesses, manage internal and external requirements, support transactions and high-profile announcements (including Emirates Global Aluminium and Mubadala Aerospace). Developed executive positioning, collaborated with Abu Dhabi government entities on partnerships, led reputation management, crafted internal and external strategic communications plans, and produced communications in English and Arabic; built stakeholder outreach programs across private and public sector.

Education

Master’s Degree at Brunel University London
January 1, 2022 - December 31, 2023
Bachelors of Arts at American University of Sharjah
January 1, 2003 - December 31, 2007
IGCSE - O Levels at Cambridge High School
January 1, 1998 - December 31, 2002
Master of Science in Counseling Psychology at American College of Greece
January 1, 2025 - September 24, 2025
Master’s Degree in Psychological Sciences at Brunel University London
January 1, 2022 - December 31, 2023
Bachelor of Arts in Mass Communication - Concentration: PR & Journalism at American University of Sharjah
January 1, 2003 - December 31, 2007
IGCSE - O Levels at Cambridge High School
January 1, 1998 - December 31, 2002
Master of Science in Counseling Psychology at American College of Greece
January 1, 2025 - September 24, 2025
Master’s Degree in Psychological Sciences at Brunel University London Online
January 1, 2022 - January 1, 2023
Bachelor of Arts in Mass Communication - Concentration: PR & Journalism at American University of Sharjah
January 1, 2003 - January 1, 2007
IGCSE - O Levels at Cambridge High School
January 1, 1998 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Energy & Utilities, Healthcare, Education, Professional Services, Media & Entertainment