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I am a strategic and analytical Performance Specialist with a passion for multi-channel acquisition strategies. I love making data-driven decisions, continuously testing, and optimizing campaigns to maximize performance. Throughout my career, I've worked across various industries including FMCG, technology, healthcare, retail, and tourism, leading high-budget full-funnel strategies that drive results. With experience managing paid social, SEM, and digital marketing campaigns, I’m skilled at analyzing data to improve KPIs like CAC, CR, and ROAS. I enjoy collaborating with clients to deliver insights and customized reports that showcase campaign optimizations and build lasting trust. My focus remains on creating effective, performance-driven marketing strategies that make a tangible impact.…I am a strategic and analytical Performance Specialist with a passion for multi-channel acquisition strategies. I love making data-driven decisions, continuously testing, and optimizing campaigns to maximize performance. Throughout my career, I've worked across various industries including FMCG, technology, healthcare, retail, and tourism, leading high-budget full-funnel strategies that drive results. With experience managing paid social, SEM, and digital marketing campaigns, I’m skilled at analyzing data to improve KPIs like CAC, CR, and ROAS. I enjoy collaborating with clients to deliver insights and customized reports that showcase campaign optimizations and build lasting trust. My focus remains on creating effective, performance-driven marketing strategies that make a tangible impact.

Alessia Urbano

Performance Marketer, Marketing Strategist, Conversion Rate Optimization Expert, +2

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I am a strategic and analytical Performance Specialist with a passion for multi-channel acquisition strategies. I love making data-driven decisions, continuously testing, and optimizing campaigns to maximize performance. Throughout my career, I've worked across various industries including FMCG, technology, healthcare, retail, and tourism, leading high-budget full-funnel strategies that drive results. With experience managing paid social, SEM, and digital marketing campaigns, I’m skilled at analyzing data to improve KPIs like CAC, CR, and ROAS. I enjoy collaborating with clients to deliver insights and customized reports that showcase campaign optimizations and build lasting trust. My focus remains on creating effective, performance-driven marketing strategies that make a tangible impact.…I am a strategic and analytical Performance Specialist with a passion for multi-channel acquisition strategies. I love making data-driven decisions, continuously testing, and optimizing campaigns to maximize performance. Throughout my career, I've worked across various industries including FMCG, technology, healthcare, retail, and tourism, leading high-budget full-funnel strategies that drive results. With experience managing paid social, SEM, and digital marketing campaigns, I’m skilled at analyzing data to improve KPIs like CAC, CR, and ROAS. I enjoy collaborating with clients to deliver insights and customized reports that showcase campaign optimizations and build lasting trust. My focus remains on creating effective, performance-driven marketing strategies that make a tangible impact.

Available to hire

I am a strategic and analytical Performance Specialist with a passion for multi-channel acquisition strategies. I love making data-driven decisions, continuously testing, and optimizing campaigns to maximize performance. Throughout my career, I’ve worked across various industries including FMCG, technology, healthcare, retail, and tourism, leading high-budget full-funnel strategies that drive results.

With experience managing paid social, SEM, and digital marketing campaigns, I’m skilled at analyzing data to improve KPIs like CAC, CR, and ROAS. I enjoy collaborating with clients to deliver insights and customized reports that showcase campaign optimizations and build lasting trust. My focus remains on creating effective, performance-driven marketing strategies that make a tangible impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

Spanish; Castilian

Advanced

English

Advanced

German

Intermediate

French

Beginner

Work Experience

Performance specialist at OMD

February 1, 2024 - Present

Led high-budget, full-funnel strategies across Paid Social, SEM, and OLV, driving performance for a diverse portfolio of clients in FMCG, technology, healthcare, retail, and tourism. Optimized paid media performance and CRO, achieving year-over-year cost reductions through data-driven strategies, continuous monitoring, and real-time campaign adjustments. Executed A/B testing, brand lift, and conversion lift studies, significantly improving media efficiency and driving strong ad recall among target audiences. Managed client relationships, delivering strategic insights and customized reports to showcase optimizations, drive value, and build trust.

Performance specialist at Rocket Digital

February 29, 2024 - August 3, 2025

Led and executed paid social and Google Ads campaigns focused on sales and lead generation objectives for both B2B and B2C clients. Analyzed campaign data to enhance main KPIs, including CAC, CR, and ROAS, delivering regular performance reports to clients to inform strategic decisions. Managed SMO activities, including creating, curating, and publishing content on social media to enhance brand presence and engagement. Developed compelling copy for ads, focusing on performance-driven messaging that resonated with target audiences.

Management consulting analyst at Accenture

February 28, 2022 - August 3, 2025

Contributed to problem diagnosis and transformation planning. Translated client needs into implementable business solutions to enable long-term success and business integration. Analyzed As-Is and To-Be processes and designed corresponding integration maps. Developed and updated project plans, defining tasks, resources, and deadlines.

Business Developer and Marketing intern at Wellyou

December 31, 2020 - August 3, 2025

Created content for different social media platforms to increase followers and interaction rates. Managed long-term projects such as preparing a crowdfunding campaign, including collaboration with influencers, and rebranding by identifying the brand's voice, tone, and personality.

Program Coordinator at Institute for Cultural Diplomacy

May 31, 2018 - August 3, 2025

Collected and input data into Excel and reported to Senior Management. Organized and oversaw conferences to ensure successful event management and welcomed officials from foreign embassies.