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Hi, I'm Lety Gaytán, a strategic designer with over 4 years of experience specializing in user-centered design, digital services, and collaborative process facilitation. I lead multidisciplinary teams to create solutions that have social, commercial, and emotional impact by integrating qualitative research, systems thinking, and experience design. I'm passionate about generating value through methodologies like Design Thinking, Service Design, and Business Design. I love transforming insights into sustainable strategies that align user needs with business goals and thrive on co-creating with users, clients, and teams to drive innovation.…Hi, I'm Lety Gaytán, a strategic designer with over 4 years of experience specializing in user-centered design, digital services, and collaborative process facilitation. I lead multidisciplinary teams to create solutions that have social, commercial, and emotional impact by integrating qualitative research, systems thinking, and experience design. I'm passionate about generating value through methodologies like Design Thinking, Service Design, and Business Design. I love transforming insights into sustainable strategies that align user needs with business goals and thrive on co-creating with users, clients, and teams to drive innovation.

Lety Gaytán

UX Designer, Product Designer, Creative Director, +1

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Hi, I'm Lety Gaytán, a strategic designer with over 4 years of experience specializing in user-centered design, digital services, and collaborative process facilitation. I lead multidisciplinary teams to create solutions that have social, commercial, and emotional impact by integrating qualitative research, systems thinking, and experience design. I'm passionate about generating value through methodologies like Design Thinking, Service Design, and Business Design. I love transforming insights into sustainable strategies that align user needs with business goals and thrive on co-creating with users, clients, and teams to drive innovation.…Hi, I'm Lety Gaytán, a strategic designer with over 4 years of experience specializing in user-centered design, digital services, and collaborative process facilitation. I lead multidisciplinary teams to create solutions that have social, commercial, and emotional impact by integrating qualitative research, systems thinking, and experience design. I'm passionate about generating value through methodologies like Design Thinking, Service Design, and Business Design. I love transforming insights into sustainable strategies that align user needs with business goals and thrive on co-creating with users, clients, and teams to drive innovation.

Available to hire

Hi, I’m Lety Gaytán, a strategic designer with over 4 years of experience specializing in user-centered design, digital services, and collaborative process facilitation. I lead multidisciplinary teams to create solutions that have social, commercial, and emotional impact by integrating qualitative research, systems thinking, and experience design.

I’m passionate about generating value through methodologies like Design Thinking, Service Design, and Business Design. I love transforming insights into sustainable strategies that align user needs with business goals and thrive on co-creating with users, clients, and teams to drive innovation.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Beginner

Work Experience

Líder de Diseño Estratégico at ix Agency

October 1, 2023 - Present

Facilitated workshops for co-creation with stakeholders and users to define value-centered strategies. Aligned UX research with business objectives to develop high-impact solutions. Promoted the use of artificial intelligence to understand patterns and enrich the design process. Implemented a collaborative design system in Figma that reduced iteration times by 30% and improved product consistency. Led the strategic design team, set priorities with key stakeholders to ensure timely deliveries aligned with a shared vision. Collaborated closely with area leaders, product managers, developers, and business analysts to translate complex business requirements into intuitive digital experiences.

Diseñadora de Servicios y Productos at ix Agency

October 31, 2023 - August 3, 2025

Designed user-centered digital products for fintech, education, banking, and logistics sectors, focusing on intuitive interfaces and optimized flows. Conducted user research such as interviews, journey mapping, and persona development to identify pain points and design opportunities. Developed interactive wireframes, prototypes, and high-fidelity mockups guiding impactful digital product development. Applied user-centered design principles to ensure usability, accessibility, and inclusion in every design decision.

Diseñadora UX/UI e Investigador at ix Agency

November 30, 2022 - August 3, 2025

Conducted qualitative and quantitative research to gather user behavior and motivation insights. Created personas, user stories, and empathy maps to guide design decisions and prioritize user needs. Performed usability tests and A/B testing to validate design decisions, improving conversion rates and user satisfaction. Managed design projects end-to-end, from concept ideation to final delivery, maintaining clear communication with clients.

Product Design Consultant at Moniic.io

October 1, 2022 - Present

Led market research and design of dashboards focusing on accessibility, inclusion, and data-driven decision-making. Validated design hypotheses through rapid prototyping and interviews with key users.