Lety Gaytán

Designed user-centered digital products for fintech, education, banking, and logistics sectors, focusing on intuitive interfaces and optimized flows. Conducted user research such as interviews, journey mapping, and persona development to identify pain points and design opportunities. Developed interactive wireframes, prototypes, and high-fidelity mockups guiding impactful digital product development. Applied user-centered design principles to ensure usability, accessibility, and inclusion in every design decision.

Facilitated workshops for co-creation with stakeholders and users to define value-centered strategies. Aligned UX research with business objectives to develop high-impact solutions. Promoted the use of artificial intelligence to understand patterns and enrich the design process. Implemented a collaborative design system in Figma that reduced iteration times by 30% and improved product consistency. Led the strategic design team, set priorities with key stakeholders to ensure timely deliveries aligned with a shared vision. Collaborated closely with area leaders, product managers, developers, and business analysts to translate complex business requirements into intuitive digital experiences.

Conducted qualitative and quantitative research to gather user behavior and motivation insights. Created personas, user stories, and empathy maps to guide design decisions and prioritize user needs. Performed usability tests and A/B testing to validate design decisions, improving conversion rates and user satisfaction. Managed design projects end-to-end, from concept ideation to final delivery, maintaining clear communication with clients.