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I am a driven and results-oriented digital marketing professional with a strong skill set in communication, time management, and analytics. Certified in Google Ads Search and Microsoft Advertising Search, I have extensive experience in B2B & B2C sales, team leadership, and profit and loss analysis. I excel in advanced MS Office use, basic web development, JavaScript, and SEO principles, allowing me to deliver innovative marketing solutions. I specialize in Google Ads automation using scripts to fully automate reporting for my clients, streamlining processes and improving decision-making. My track record highlights significant achievements in boosting customer satisfaction and profitability. I'm eager to take on new challenges in digital marketing and leverage my diverse skills and certifications to drive success in a dynamic environment.…I am a driven and results-oriented digital marketing professional with a strong skill set in communication, time management, and analytics. Certified in Google Ads Search and Microsoft Advertising Search, I have extensive experience in B2B & B2C sales, team leadership, and profit and loss analysis. I excel in advanced MS Office use, basic web development, JavaScript, and SEO principles, allowing me to deliver innovative marketing solutions. I specialize in Google Ads automation using scripts to fully automate reporting for my clients, streamlining processes and improving decision-making. My track record highlights significant achievements in boosting customer satisfaction and profitability. I'm eager to take on new challenges in digital marketing and leverage my diverse skills and certifications to drive success in a dynamic environment.

Kiril Ivanov

Digital Marketer, Performance Marketer, Marketing Strategist, +2

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I am a driven and results-oriented digital marketing professional with a strong skill set in communication, time management, and analytics. Certified in Google Ads Search and Microsoft Advertising Search, I have extensive experience in B2B & B2C sales, team leadership, and profit and loss analysis. I excel in advanced MS Office use, basic web development, JavaScript, and SEO principles, allowing me to deliver innovative marketing solutions. I specialize in Google Ads automation using scripts to fully automate reporting for my clients, streamlining processes and improving decision-making. My track record highlights significant achievements in boosting customer satisfaction and profitability. I'm eager to take on new challenges in digital marketing and leverage my diverse skills and certifications to drive success in a dynamic environment.…I am a driven and results-oriented digital marketing professional with a strong skill set in communication, time management, and analytics. Certified in Google Ads Search and Microsoft Advertising Search, I have extensive experience in B2B & B2C sales, team leadership, and profit and loss analysis. I excel in advanced MS Office use, basic web development, JavaScript, and SEO principles, allowing me to deliver innovative marketing solutions. I specialize in Google Ads automation using scripts to fully automate reporting for my clients, streamlining processes and improving decision-making. My track record highlights significant achievements in boosting customer satisfaction and profitability. I'm eager to take on new challenges in digital marketing and leverage my diverse skills and certifications to drive success in a dynamic environment.

Available to hire

I am a driven and results-oriented digital marketing professional with a strong skill set in communication, time management, and analytics. Certified in Google Ads Search and Microsoft Advertising Search, I have extensive experience in B2B & B2C sales, team leadership, and profit and loss analysis. I excel in advanced MS Office use, basic web development, JavaScript, and SEO principles, allowing me to deliver innovative marketing solutions.

I specialize in Google Ads automation using scripts to fully automate reporting for my clients, streamlining processes and improving decision-making. My track record highlights significant achievements in boosting customer satisfaction and profitability. I’m eager to take on new challenges in digital marketing and leverage my diverse skills and certifications to drive success in a dynamic environment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Performance Marketing Consultant at Algebra Digital

November 1, 2024 - Present

Led automation initiatives for paid media, including custom scripts, performance alerts, and budget pacing tools. Managed Booking.com and Expedia Sponsored Listings for a UK hotel megachain with over 1,000 properties, optimizing visibility and ROAS. Oversaw multi-channel advertising campaigns on platforms including Google Ads, Microsoft Bing, and Meta Ads. Built custom Looker Studio dashboards integrating API, spreadsheet, and platform data for streamlined client reporting. Automated reporting pipelines to reduce turnaround time for performance insights. Conducted regular client meetings to align strategy and present results while identifying new growth opportunities.

Paid Media Manager at Click2Convert

November 1, 2024 - August 3, 2025

Collaborated with UK hotel and leisure groups to develop “book direct” marketing strategies, increasing brand visibility and reducing OTA reliance. Managed advertising across Google, Microsoft Bing, and Meta platforms. Shifted client strategies towards performance-led marketing focusing on KPIs and efficiency. Created competitor and audience dashboards to monitor Google Ads activity and enhance targeting accuracy. Produced detailed YoY, MoM, and WoW reports and quarterly business reviews for stakeholders. Developed portfolio strategies segmenting multi-site wellbeing club locations to optimize regional marketing growth.

Paid Search at DENTSU

May 1, 2024 - August 3, 2025

Managed advertising across Google and Microsoft Bing with a £4M annual ad spend. Leveraged automation and custom scripts including PMax Insight and Budgeting tools for improved performance. Developed Looker Studio analytical dashboards integrating various data sources. Implemented strategies considering seasonality and business needs. Created PowerPoint presentations for internal and external stakeholders. Collaborated with Paid Social to ensure alignment of ad messaging and marketing strategy. Conducted competitive analysis to identify growth opportunities and created forecasts to maximize efficiency.

Manager at MUAVE

January 1, 2023 - August 3, 2025

Developed and managed a diverse product portfolio, fostering supplier relationships. Led direct B2B and B2C sales initiatives driving revenue growth. Enhanced brand presence with web development and content creation including ad copy and product descriptions. Used Google Trends, Meta Audiences, and Keyword Planner for market analysis. Launched and optimized Paid Search and Social campaigns across Google, Facebook, and Instagram (Meta). Executed targeted email and social media marketing strategies employing engaging content to boost engagement.

FoH at DISHOOM EDINBURGH

April 1, 2022 - August 3, 2025

Delivered exceptional customer service by understanding customer needs personally to enhance experience. Upsold products and proactively responded to customer complaints to maintain satisfaction.

Manager at ARUBA GS Ltd.

March 1, 2016 - August 3, 2025

Developed and implemented strategies to promote business growth and profitability. Managed service operations and administration including scheduling, reports, and inventory. Identified opportunities for cost control and initiated changes. Co-created staff development plans with training to increase responsibility. Analyzed financial and operating statements improving sales by 30% over 6 months. Developed two new seasonal menus. Organized marketing activities including promotional events and new evening event concepts. Maintained high standards of quality control, hygiene, and safety. Oversaw team performance and evaluated employees, setting improvement goals and plans. Managed stock and cash flow reports and vendor contracts.