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I am an innovative customer-driven professional with 11 years of experience across product and digital marketing. I thrive in turning ideas into reality even when I don't have all the answers, navigating ambiguity with initiative, strategic thinking, and efficiency. I am also an ambitious leader dedicated to empowering teams and fostering a culture of growth and innovation. My experience spans across managing large budgets, leading international teams, and developing scalable marketing processes particularly in the European market. I am passionate about integrating innovation-focused governance and leveraging AI and automation to optimize marketing performance and customer experiences.…I am an innovative customer-driven professional with 11 years of experience across product and digital marketing. I thrive in turning ideas into reality even when I don't have all the answers, navigating ambiguity with initiative, strategic thinking, and efficiency. I am also an ambitious leader dedicated to empowering teams and fostering a culture of growth and innovation. My experience spans across managing large budgets, leading international teams, and developing scalable marketing processes particularly in the European market. I am passionate about integrating innovation-focused governance and leveraging AI and automation to optimize marketing performance and customer experiences.

Alexandre Dias

Marketing Strategist, Product Marketer, Digital Marketer, +2

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I am an innovative customer-driven professional with 11 years of experience across product and digital marketing. I thrive in turning ideas into reality even when I don't have all the answers, navigating ambiguity with initiative, strategic thinking, and efficiency. I am also an ambitious leader dedicated to empowering teams and fostering a culture of growth and innovation. My experience spans across managing large budgets, leading international teams, and developing scalable marketing processes particularly in the European market. I am passionate about integrating innovation-focused governance and leveraging AI and automation to optimize marketing performance and customer experiences.…I am an innovative customer-driven professional with 11 years of experience across product and digital marketing. I thrive in turning ideas into reality even when I don't have all the answers, navigating ambiguity with initiative, strategic thinking, and efficiency. I am also an ambitious leader dedicated to empowering teams and fostering a culture of growth and innovation. My experience spans across managing large budgets, leading international teams, and developing scalable marketing processes particularly in the European market. I am passionate about integrating innovation-focused governance and leveraging AI and automation to optimize marketing performance and customer experiences.

Available to hire

I am an innovative customer-driven professional with 11 years of experience across product and digital marketing. I thrive in turning ideas into reality even when I don’t have all the answers, navigating ambiguity with initiative, strategic thinking, and efficiency. I am also an ambitious leader dedicated to empowering teams and fostering a culture of growth and innovation.

My experience spans across managing large budgets, leading international teams, and developing scalable marketing processes particularly in the European market. I am passionate about integrating innovation-focused governance and leveraging AI and automation to optimize marketing performance and customer experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

German

Intermediate

Work Experience

European Senior Amazon Infrastructure & Performance Marketing Manager at Panasonic Marketing Europe GmbH

April 1, 2022 - Present

Built and led a high-performing Amazon European team responsible for centralized advertising performance and content infrastructure. Oversaw a €5M+ budget and drove strategic partner relations and negotiations. Led the strategic transformation of Amazon business, across 8 countries, into a centralized European structure that enabled global standards in operations, reporting, and partner efficiencies. Managed partnerships and contracts with external agencies, achieving €270K in savings YoY while improving service deliverables, and a €450K Amazon ads bonus via strategic negotiations. Developed strategic scalable processes for media planning and product launches across Panasonic’s consumer portfolio, ensuring consistent execution across all markets. Delivered measurable impact through innovation-focused governance, including 90% automated API product launches and utilization of AI for A/B testing optimizations.

European Amazon Content & Ads Infrastructure Manager | Retail Syndication at Panasonic Marketing Europe GmbH

March 31, 2022 - August 4, 2025

Pioneered content infrastructure and strategic advertising guidance for all Amazon regions across Europe. Led content planning and deployment in 27 European countries to more than 250 online retailers. Integrated holistic digital activities combining social media, advertising, D2C Shop, and CRM to better understand the customer journey and focus on most value-added activities. Built and deployed a European infrastructure for Amazon (content, advertising and customer listening), including bespoke workflows, reducing effort on local resources by at least 50%. Established innovative technologies such as Augmented Reality in Panasonic’s content stream while slashing running projects costs by an average of 25% YoY.

Head of Product Marketing at Panasonic Portugal

September 30, 2017 - August 4, 2025

Led the full Panasonic consumer product portfolio in Portugal, owning go-to-market strategy, budget/P&L, and all marketing initiatives in close coordination with sales, communication team, and retail partners. Oversaw omnichannel campaigns across key national retailers and served as the strategic bridge between local operations, Panasonic Europe, and global HQ in Japan. Achieved consecutive double-digit YoY growth across multiple categories such as Camera and Telephone. Improved product margins by 30% through long-term focus on building brand as well as optimizing channel management and creating distinct offers across different target audiences. Instituted new workflows for relevant product launch activities reducing time to market delays. Drove omnichannel campaign execution across digital and retail, ensuring consistent brand delivery across the market.

European Senior Amazon Infrastructure & Performance Marketing Manager at Panasonic Marketing Europe GmbH

April 1, 2022 - Present

Built and led a high-performing Amazon European team responsible for centralized advertising performance and content infrastructure. Oversees a €5M+ budget and drives strategic partner relations and negotiations. Led the strategic transformation of Amazon business across 8 countries into a centralized European structure, enabling global standards in operations, reporting, and partner efficiencies. Managed partnerships and contracts achieving €270K in savings YoY and a €450K Amazon ads bonus via strategic negotiations. Developed scalable processes for media planning and product launches across Panasonic’s consumer portfolio. Delivered measurable impact through innovation-focused governance including 90% automated API product launches and AI for A/B testing optimizations.

European Amazon Content & Ads Infrastructure Manager | Retail Syndication at Panasonic Marketing Europe GmbH

March 31, 2022 - August 4, 2025

Pioneered content infrastructure and strategic advertising guidance for all Amazon regions across Europe. Led content planning and deployment in 27 European countries to more than 250 online retailers. Integrated holistic digital activities combining social media, advertising, D2C Shop, and CRM. Built and deployed a European infrastructure for Amazon (content, advertising, and customer listening) including bespoke workflows, reducing local resource efforts by at least 50%. Established innovative technologies such as Augmented Reality within Panasonic’s content stream while reducing project costs by an average of 25% YoY.

Head of Product Marketing at Panasonic Portugal

September 30, 2017 - August 4, 2025

Led Panasonic consumer product portfolio in Portugal, owning go-to-market strategy, budget/P&L, and all marketing initiatives in coordination with sales, communication team, and retail partners. Oversaw omnichannel campaigns at key national retailers and acted as strategic liaison between local operations, Panasonic Europe, and global HQ in Japan. Delivered consecutive double-digit YoY growth across multiple categories, improved product margins by 30% through brand building and channel management, instituted new workflows reducing product launch time, and ensured consistent omnichannel campaign execution.