Hi, I'm Victoria Ervin, a dynamic social media professional passionate about creating engaging content and driving brand growth. I've had the pleasure of working with various organizations, including Sarah Hall Productions and Cultivating H.E.R. Space, where I developed innovative strategies to boost engagement and foster strong communities across multiple platforms. My creative skills combined with data-driven insights help me craft impactful campaigns that truly resonate with audiences. I love collaborating with teams to brainstorm fresh ideas and deliver captivating visuals using tools like Canva and Capcut. Whether it's managing social media calendars, responding to audiences, or tracking analytics, I bring a proactive and positive attitude to every project. Let's connect and create something amazing together!

Victoria Ervin

Hi, I'm Victoria Ervin, a dynamic social media professional passionate about creating engaging content and driving brand growth. I've had the pleasure of working with various organizations, including Sarah Hall Productions and Cultivating H.E.R. Space, where I developed innovative strategies to boost engagement and foster strong communities across multiple platforms. My creative skills combined with data-driven insights help me craft impactful campaigns that truly resonate with audiences. I love collaborating with teams to brainstorm fresh ideas and deliver captivating visuals using tools like Canva and Capcut. Whether it's managing social media calendars, responding to audiences, or tracking analytics, I bring a proactive and positive attitude to every project. Let's connect and create something amazing together!

Available to hire

Hi, I’m Victoria Ervin, a dynamic social media professional passionate about creating engaging content and driving brand growth. I’ve had the pleasure of working with various organizations, including Sarah Hall Productions and Cultivating H.E.R. Space, where I developed innovative strategies to boost engagement and foster strong communities across multiple platforms. My creative skills combined with data-driven insights help me craft impactful campaigns that truly resonate with audiences.

I love collaborating with teams to brainstorm fresh ideas and deliver captivating visuals using tools like Canva and Capcut. Whether it’s managing social media calendars, responding to audiences, or tracking analytics, I bring a proactive and positive attitude to every project. Let’s connect and create something amazing together!

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Language

English
Fluent

Work Experience

Social Media Coordinator at Sarah Hall Productions
March 31, 2025 - August 4, 2025
Developed social media strategies to boost sales and enhance brand awareness across platforms. Authored engaging social media content to drive customer interaction. Responded to online audience comments to foster engagement and community. Utilized Capcut, Camera+, and Canva for creating compelling visuals and content. Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn to align with marketing objectives. Conducted competitor analysis to identify trends and differentiate brand presence on social media. Oversaw seven clients' social media accounts, ensuring consistent brand messaging. Tracked metrics to analyze audience growth rate, engagement volume, and overall reach.
Social Media & Community Engagement Specialist at Cultivating H.E.R. Space
October 31, 2024 - August 4, 2025
Managed social media presence by creating engaging content across Twitter, Instagram, Facebook, and TikTok. Developed promotional materials using Canva for marketing initiatives. Engaged with online audience by responding to comments and monitoring conversations. Created social media calendars to ensure consistent content delivery and campaign alignment. Participated in brainstorming sessions to generate innovative ideas with professionals.
Social Media and Community Intern at Bubble Skincare
September 30, 2023 - August 4, 2025
Executed strategic social media campaigns, enhancing brand visibility and engagement. Increased TikTok followers from 700,000 to 1.5 million through targeted outreach. Monitored social media platforms for emerging trends and community engagement opportunities. Conducted market research to identify key demographics and evolving audience trends. Developed and managed an online community, fostering customer interaction and loyalty. Engaged actively with followers, addressing inquiries to strengthen community ties.
Marketing and Social Media Coordinator at SUNY Potsdam
November 30, 2022 - August 4, 2025
Executed social media strategies across Instagram, Facebook, and TikTok, increasing following by 500. Created engaging content tailored for SUNY Potsdam student audience across social platforms. Planned and scheduled five weekly social media posts using Hootsuite. Analyzed social media metrics, generating reports on engagement rates and follower growth. Collaborated with student organizations to enhance marketing campaigns for campus events. Developed a TikTok account to effectively represent college student culture. Managed and hosted student events, utilizing strong leadership skills to drive participation. Implemented strategies to boost brand visibility and reach for SUNY Potsdam.
Social Media Community Coordinator at Mayor's Office
July 31, 2022 - August 4, 2025
Designed and executed social media strategies across Instagram and Facebook to elevate brand visibility. Created Canva graphics, enhancing public attraction by 30%. Monitored online presence, engaging with users to strengthen customer relationships. Collaborated with communication teams to articulate company mission effectively. Developed presentation skills through the creation of impactful social media proposals. Constructed newsletters, boosting engagement by 90%.
Editor, Writer, Layout Designer at SUNY Potsdam Student Newspaper "The Racquette"
November 30, 2020 - August 4, 2025
Pitched ideas to newspaper staff for news, entertainment, college life, and sports. Wrote detailed information on news topics using writing and editing skills. Used designing experience to layout Newspaper on Adobe Indesign. Applied knowledge of public opinion and research to create engaging stories. Managed newspaper social media to maintain a connection with the audience, increasing attraction by 70%.
Marketing and Social Media Manager Intern at Start Within Coaching
November 30, 2020 - August 4, 2025
Created engaging social media posts on Canva, increasing follower count by 200. Designed visual content in Canva to enhance company app appeal. Collaborated on show notes for podcasts on Spotify and Apple Podcast. Executed event management through effective email marketing campaigns. Contributed to grant writing efforts to secure funding for company initiatives. Partnered with CEO to ensure authentic representation of company voice on social media. Managed the company’s online presence across Instagram, Facebook, website, and YouTube via Hootsuite. Supported client relationship development by showcasing business benefits and achieving objectives.

Education

Bachelor of Arts at SUNY Potsdam
January 1, 2019 - May 31, 2022

Qualifications

Magna Cum Laude
January 1, 2022 - December 31, 2022
President's List
January 11, 2030 - August 4, 2025
Dean's List
January 11, 2030 - August 4, 2025
Responsibility, Creativity, and Empathy Award
January 11, 2030 - August 4, 2025
College Credits Award
January 11, 2030 - August 4, 2025
English Honor's Award - Sigma Tau Delta
January 11, 2030 - August 4, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Professional Services